At a Glance
- Tasks: Maximise paid media effectiveness and support profitable customer acquisition.
- Company: Join Silver Cross, a trusted British nursery brand with 150 years of heritage.
- Benefits: Enjoy 25 days holiday, flexible working, and a cash health plan.
- Other info: Opportunity for permanent role and excellent career growth.
- Why this job: Be part of a growing team and make a real impact in performance marketing.
- Qualifications: Experience in paid media and strong analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
Salary: £30-32k DOE per annum
12-month fixed-term contract, with the potential to become permanent
About Silver Cross
Silver Cross is the original British nursery brand, trusted by families for nearly 150 years. Based in the Yorkshire countryside, we bring together heritage, design and innovation to create luxury baby products loved around the world - supported by knowledgeable, passionate people who care deeply about what they do.
The Role
The opportunity is for a Performance Marketing Executive to join our ecommerce team on a 12-month fixed-term contract, with the potential to become permanent. You will help maximise the effectiveness of our paid media investment across digital channels, supporting profitable customer acquisition and revenue growth. Working closely with colleagues across ecommerce and marketing, as well as external agency and platform partners, you will turn business priorities, trading plans and campaign activity into effective paid media plans. This is a varied, commercially focused role with the opportunity to contribute across strategy, channel performance, campaign delivery and reporting. While this is a fixed‑term opportunity, Silver Cross is a growing business. As such, there may be longer‑term opportunities in the future, dependent on business needs.
Key responsibilities include:
- Work with agency partners to shape paid media strategies across search, shopping, paid social, affiliate and emerging channels.
- Supporting the development and delivery of the paid media strategy in line with ecommerce, marketing and commercial priorities.
- Translating wider business objectives, trading plans, product launches and campaign priorities into clear paid media plans and briefs.
- Acting as a key internal point of contact for paid media agency partners, coordinating briefs, priorities, reporting requirements, feedback and performance reviews.
- Building strong relationships with platform partners, including TikTok Shop and other relevant ecommerce and media platforms.
- Overseeing paid media budgets and channel performance against commercial targets, including revenue, return on ad spend, cost per acquisition and conversion.
- Analysing channel performance and marketing data to identify trends, opportunities and clear optimisation priorities.
- Working with ecommerce, brand, social media and content colleagues to deliver integrated campaigns and support product launches and promotional activity.
- Monitoring competitor activity, platform developments and emerging industry trends to identify opportunities for future growth.
- Translating UK paid media learnings and performance insights into useful recommendations for international markets.
- Support full-funnel planning and measurement, helping the business understand the role of paid media beyond last-click revenue, including awareness, consideration, acquisition and retention.
- Be the go-to in-house contact for performance marketing, helping internal teams understand channel performance, opportunities, risks and recommendations.
- Help build internal confidence and understanding of paid media by sharing insights, learnings and clear performance summaries with stakeholders.
What We’re Looking For
We’re looking for a commercially minded and data-driven performance marketer who can turn insight into action. You will be comfortable managing several priorities in a fast-paced environment, building strong relationships with colleagues and partners, and communicating recommendations clearly to stakeholders at all levels.
Essential experience:
- Experience working with paid media budgets across multiple channels, ideally within an ecommerce or direct-to-consumer retail environment.
- Strong understanding of performance marketing channels, including paid search, shopping, paid social, affiliate, TikTok Shop and emerging digital platforms.
- Experience working with external agencies and platform partners.
- Experience analysing campaign performance and translating data into clear, actionable recommendations.
- Excellent stakeholder and relationship management skills, with the ability to work effectively across teams.
- Strong communication and presentation skills, with the confidence to explain performance and recommendations clearly.
- Strong planning, organisation and attention to detail, with the ability to manage multiple priorities, make clear decisions using data and work autonomously.
Useful but not essential:
- Experience with TikTok Shop or other social commerce platforms.
- Experience using GA4, Data Studio or ecommerce reporting platforms.
- Experience working in an ecommerce or direct-to-consumer environment.
- An understanding of attribution models, measurement approaches and privacy-led changes in digital marketing.
- Hands-on campaign experience would be beneficial, but this role is primarily focused on internal ownership, coordination, agency management, reporting and strategic oversight.
What’s in it for you?
- 25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
- Holiday Purchase Scheme
- Salary sacrifice pension with 5% company contribution, available to all ages
- Cash Health Plan
- Virtual GP
- Life Insurance
- Retail discounts
- Short working day every last Friday of the month
- Flexitime
- Enhanced Maternity Pay
- Enhanced Paternity Pay
- Enhanced Sick pay
- Colleague Discounts
- EAP scheme
- Regular communication events
- Regular social activities
- Free parking
Location
Head Office near Skipton, with one day per week working from home.
Performance Marketing Executive in Skipton employer: Silver Cross
Silver Cross is an exceptional employer, offering a dynamic work environment in the picturesque Yorkshire countryside. With a strong focus on employee well-being, we provide generous benefits such as 25 days of holiday, flexible working arrangements, and opportunities for professional growth within a supportive team. Join us to be part of a heritage brand that values innovation and collaboration, where your contributions directly impact our success in creating luxury baby products.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive in Skipton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Silver Cross and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Silver Cross are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Silver Cross on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Silver Cross. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive in Skipton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Silver Cross. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Silver Cross:Show us that you’ve done your homework! In your application, briefly mention what you admire about Silver Cross’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Silver Cross
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Silver Cross will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Silver Cross, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
