Salary: £30-32k DOE per annum
12-month fixed-term contract, with the potential to become permanent
About Silver Cross
Silver Cross is the original British nursery brand, trusted by families for nearly 150 years. Based in the Yorkshire countryside, we bring together heritage, design and innovation to create luxury baby products loved around the world - supported by knowledgeable, passionate people who care deeply about what they do.
The Role
The opportunity is for a Performance Marketing Executive to join our ecommerce team on a 12-month fixed-term contract, with the potential to become permanent. You will help maximise the effectiveness of our paid media investment across digital channels, supporting profitable customer acquisition and revenue growth.
Working closely with colleagues across ecommerce and marketing, as well as external agency and platform partners, you will turn business priorities, trading plans and campaign activity into effective paid media plans. This is a varied, commercially focused role with the opportunity to contribute across strategy, channel performance, campaign delivery and reporting.
While this is a fixed‑term opportunity, Silver Cross is a growing business. As such, there may be longer‑term opportunities in the future, dependent on business needs.
Key responsibilities include:
- Work with agency partners to shape paid media strategies across search, shopping, paid social, affiliate and emerging channels.
- Supporting the development and delivery of the paid media strategy in line with ecommerce, marketing and commercial priorities.
- Translating wider business objectives, trading plans, product launches and campaign priorities into clear paid media plans and briefs.
- Acting as a key internal point of contact for paid media agency partners, coordinating briefs, priorities, reporting requirements, feedback and performance reviews.
- Building strong relationships with platform partners, including TikTok Shop and other relevant ecommerce and media platforms.
- Overseeing paid media budgets and channel performance against commercial targets, including revenue, return on ad spend, cost per acquisition and conversion.
- Analysing channel performance and marketing data to identify trends, opportunities and clear optimisation priorities.
- Working with ecommerce, brand, social media and content colleagues to deliver integrated campaigns and support product launches and promotional activity.
- Monitoring competitor activity, platform developments and emerging industry trends to identify opportunities for future growth.
- Translating UK paid media learnings and performance insights into useful recommendations for international markets.
- Support full-funnel planning and measurement, helping the business understand the role of paid media beyond last-click revenue, including awareness, consideration, acquisition and retention.
- Be the go-to in-house contact for performance marketing, helping internal teams understand channel performance, opportunities, risks and recommendations.
- Help build internal confidence and understanding of paid media by sharing insights, learnings and clear performance summaries with stakeholders.
What We’re Looking For
We’re looking for a commercially minded and data-driven performance marketer who can turn insight into action. You will be comfortable managing several priorities in a fast-paced environment, building strong relationships with colleagues and partners, and communicating recommendations clearly to stakeholders at all levels.
Essential experience:
- Experience working with paid media budgets across multiple channels, ideally within an ecommerce or direct-to-consumer retail environment.
- Strong understanding of performance marketing channels, including paid search, shopping, paid social, affiliate, TikTok Shop and emerging digital platforms.
- Experience working with external agencies and platform partners.
- Experience analysing campaign performance and translating data into clear, actionable recommendations.
- Excellent stakeholder and relationship management skills, with the ability to work effectively across teams.
- Strong communication and presentation skills, with the confidence to explain performance and recommendations clearly.
- Strong planning, organisation and attention to detail, with the ability to manage multiple priorities, make clear decisions using data and work autonomously.
Useful but not essential:
- Experience with TikTok Shop or other social commerce platforms.
- Experience using GA4, Data Studio or ecommerce reporting platforms.
- Experience working in an ecommerce or direct-to-consumer environment.
- An understanding of attribution models, measurement approaches and privacy-led changes in digital marketing.
- Hands-on campaign experience would be beneficial, but this role is primarily focused on internal ownership, coordination, agency management, reporting and strategic oversight.
What’s in it for you?
- 25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
- Holiday Purchase Scheme
- Salary sacrifice pension with 5% company contribution, available to all ages
- Cash Health Plan
- Virtual GP
- Life Insurance
- Retail discounts
- Short working day every last Friday of the month
- Flexitime
- Enhanced Maternity Pay
- Enhanced Paternity Pay
- Enhanced Sick pay
- Colleague Discounts
- EAP scheme
- Regular communication events
- Regular social activities
- Free parking
Location
Head Office near Skipton, with one day per week working from home.
