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For Companies At a Glance
- Tasks: Lead our social media strategy and create engaging content for parents and parents-to-be.
- Company: Join Silver Cross, a trusted brand in baby products with over 140 years of history.
- Benefits: Enjoy a competitive salary, generous holiday, flexible hours, and health perks.
- Why this job: Make a real impact by growing our online community and shaping brand presence.
- Qualifications: Experience in social media management and a passion for creative content.
- Other info: Work in a supportive environment with opportunities for growth and collaboration.
The predicted salary is between 30000 - 35000 £ per year.
Silver Cross has been making beautifully crafted baby products for over 140 years. Today, we are a globally recognised Superbrand, loved and trusted by families worldwide. Silver Cross is still based in Yorkshire, where it was founded in 1877. Perhaps still best known for our iconic coach prams, we now offer an award‑winning range of contemporary prams, nursery furniture and car safety. Silver Cross is sold in over 70 countries and has offices in England, Shanghai and Hong Kong. Silver Cross is a great place to work, in a lovely environment with brilliant people. We’re a 140 year old nursery brand who’s succeed because we care about our customers and we care about you. Come and join a great place to work!
Purpose of the role
We’re looking for a passionate and creative Social Media Manager to lead our organic social media across all Silver Cross UK channels. This role will be responsible for growing an engaged community to increase the online presence of Silver Cross brand and product features, as a trusted and authoritative voice in the baby products market. You’ll ensure the brand is front of mind for parents and parents‑to‑be, strengthening brand image, awareness, and consideration. Working closely with the wider Marketing and International teams, you’ll create and deliver inspiring, insight‑led content that aims to build trust and grow market share. Hands‑on experience creating content as well as day to day execution and community management is essential. This role is office based four days a week.
What’s in it for you
- Pay £30-35,000 per annum dependant on experience
- 25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
- Salary sacrifice holiday purchase scheme
- Salary sacrifice pension with 5% company contribution, available to all ages
- Cash Health Plan- get money back on treatments
- Virtual GP
- Short day working every last Friday of the month
- Cycle to Work Scheme
- Flexible start/finish time
Key Responsibilities
- Develop and implement organic social strategies across Instagram, TikTok, YouTube, Pinterest, Snapchat, and Facebook.
- Plan, create, edit, and schedule engaging content tailored for diverse audiences.
- Manage community interactions, monitor sentiment, and foster engagement.
- Collaborate with creative, PR, influencer, and e-commerce teams to deliver campaigns and partnerships.
- Conduct trend research, competitor audits, and apply insights to strategy.
- Oversee TikTok agency and support influencer initiatives aligned with revenue goals.
- Track and report performance using analytics tools to demonstrate ROI.
What We’re Looking For
- Proven experience growing social accounts and building active communities.
- Expertise across major platforms and strong grasp of both creative and technical aspects of social media.
- Skilled in content strategy, video/photo editing, and design tools.
- Excellent communication, planning, and stakeholder collaboration skills.
- Ability to manage full social funnel from strategy to execution.
KPIs
- Social growth and engagement
- Content aligned with campaigns and product launches
- Timely planning and approvals for monthly and weekly content
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales Consumer Goods
Social Media Manager in Skipton employer: Silver Cross Ltd
Contact Detail:
Silver Cross Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Skipton
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the creativity and passion that Silver Cross is looking for. Show off your skills by sharing relevant content and engaging with communities in the baby products niche.
✨Tip Number 2
Network like a pro! Connect with current or former employees of Silver Cross on LinkedIn. Ask them about their experiences and any tips they might have for landing the Social Media Manager role. Plus, it shows your genuine interest in the company!
✨Tip Number 3
Prepare to showcase your work! Bring examples of your previous social media campaigns to the interview. Highlight how you grew engagement and built communities. This will demonstrate your hands-on experience and ability to manage the full social funnel.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Silver Cross family. Let’s get you that dream job!
We think you need these skills to ace Social Media Manager in Skipton
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for social media shine through! We want to see how much you love engaging with communities and creating content that resonates. Share examples of your past work that highlight your creativity and passion for the baby products market.
Tailor Your Content: Make sure your application is tailored specifically to Silver Cross. Use language from the job description and demonstrate how your skills align with our needs. We’re looking for someone who understands our brand and can communicate effectively with parents and parents-to-be.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on social media trends and how you would apply them to our brand. We want to know what makes you tick and how you can contribute to our community!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This helps us keep track of all applications and ensures you’re considered for the role. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Silver Cross Ltd
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Research their latest trends, features, and best practices. This will show that you’re not just familiar with them but also passionate about leveraging them for Silver Cross.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of engaging posts, campaigns, or community management strategies you've implemented. This will give the interviewers a clear idea of your creative flair and how you can contribute to their brand.
✨Understand the Brand
Dive deep into Silver Cross’s history, values, and product offerings. Be ready to discuss how you can align your social media strategies with their mission of caring for customers. Showing genuine interest in the brand will set you apart from other candidates.
✨Prepare for Analytics Questions
Since tracking performance is key, brush up on your knowledge of analytics tools and metrics. Be prepared to discuss how you’ve used data to inform your strategies in the past. This will demonstrate your ability to manage the full social funnel effectively.
