At a Glance
- Tasks: Drive sales and build relationships with retail partners across the South of England.
- Company: Join Silver Cross, a trusted British nursery brand with 150 years of heritage.
- Benefits: Enjoy 25 days holiday, flexitime, and a competitive salary with bonuses.
- Other info: Remote role with travel opportunities and excellent career growth potential.
- Why this job: Be an ambassador for luxury baby products and make a real impact in the market.
- Qualifications: Proven field sales experience and strong relationship-building skills required.
The predicted salary is between 42000 - 45000 £ per year.
To apply for this role, please follow this link: Application Portal. Applications made through LinkedIn alone will not be considered.
About Silver Cross
Silver Cross is the original British nursery brand, trusted by families for nearly 150 years. Based in the Yorkshire countryside, we bring together heritage, design and innovation to create luxury baby products loved around the world - supported by knowledgeable, passionate people who care deeply about what they do.
The Role
As an Area Sales Manager for the South of England, you will be responsible for driving sales performance and brand presence across your territory, building strong relationships with independent and specialist retail partners. You’ll act as a key ambassador for Silver Cross, ensuring our products are represented to the highest standard in-store while supporting retailers to maximise sales opportunities. Based remotely, this is a field-based role where you’ll spend the majority of your time visiting customers, delivering training, analysing performance, and identifying opportunities for growth.
Reporting to the UK Independent Sales Manager, you’ll work closely with internal teams including Marketing, Customer Services, Finance, and Merchandising to ensure our retail partners receive a seamless and high-quality experience.
Key responsibilities include:
- Managing and developing relationships with existing retail partners to drive sales growth
- Identifying and securing new business opportunities within your territory
- Delivering product training and ongoing support to retail teams
- Ensuring consistent brand representation and high standards of merchandising in-store
- Analysing sales data and market trends to identify opportunities and risks
- Maximising sales potential, influencing orders and forecasts, and delivering growth across all Silver Cross categories and products
- Planning and executing customer visits to maximise commercial impact
- Supporting product launches and promotional activity within your region, including attending baby shows
- Providing regular feedback to internal stakeholders on customer insight, competitor activity and market trends
What We’re Looking For
We’re looking for a commercially focused and relationship-driven individual who is passionate about delivering results and building strong partnerships. You’ll be confident working autonomously in a field-based role, while staying closely connected to the wider team.
Essential experience:
- Proven experience in a field-based sales role, ideally within retail or consumer goods
- Experience selling products, ideally luxury or premium brands, to independent retailers and department stores, with the ability to represent and grow a brand
- Experience managing and developing independent or specialist retail accounts
- Strong track record of delivering against sales targets and driving revenue growth
- Experience identifying and converting new business opportunities
- Ability to build credible, long-term relationships with customers at all levels
- Experience delivering engaging product training to retail teams
- Strong commercial awareness, with the ability to interpret sales data and act on insights
- Experience planning and managing your own territory effectively
- Understanding of visual merchandising principles and in-store execution
- Ability to identify market trends and competitor activity and respond accordingly
- Strong organisational and time management skills
- Excellent communication and influencing skills
- Confident working independently in a field-based role
- Full UK driving licence and willingness to travel regularly within your region
What’s in it for you?
- 25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
- Holiday Purchase Scheme
- Salary sacrifice pension with 5% company contribution, available to all ages
- Cash Health Plan
- Virtual GP
- Life Insurance
- Retail discounts
- Short day working every last Friday of the month
- Flexitime
- Enhanced Maternity Pay
- Enhanced Paternity Pay
- Sick pay
- Colleague Discounts
- EAP scheme
- Regular communication events
- Regular social activities
- Free parking
Location: Remote working, with occasional travel to our Head Office near Skipton. Significant travel within your territory (South of England).
Locations
Area Sales Manager in Cheshire, Warrington employer: Silver Cross Ltd
Silver Cross is an exceptional employer, offering a dynamic work culture that values innovation and heritage in the nursery industry. With a strong focus on employee growth, you will benefit from comprehensive training, flexible working arrangements, and a generous holiday package, all while representing a brand trusted by families for nearly 150 years. Join us in a remote role that allows you to build meaningful relationships with retail partners across the South of England, supported by a passionate team dedicated to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Cheshire, Warrington
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at Silver Cross Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Silver Cross Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager in Cheshire, Warrington
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Silver Cross Ltd:When writing your cover letter, make sure to tailor your message specifically for Silver Cross Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Silver Cross Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Silver Cross Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Silver Cross Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Silver Cross Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
