At a Glance
- Tasks: Drive sales and build relationships with retail partners across the South of England.
- Company: Join Silver Cross, a trusted British nursery brand with 150 years of heritage.
- Benefits: Enjoy a competitive salary, generous holiday, and health benefits.
- Other info: Work remotely with flexible hours and opportunities for career growth.
- Why this job: Be an ambassador for luxury baby products and make a real impact in the market.
- Qualifications: Proven field sales experience, ideally in retail or consumer goods.
The predicted salary is between 42000 - 45000 £ per year.
Silver Cross is the original British nursery brand, trusted by families for nearly 150 years. Based in the Yorkshire countryside, we bring together heritage, design and innovation to create luxury baby products loved around the world - supported by knowledgeable, passionate people who care deeply about what they do.
As an Area Sales Manager for the South of England, you will be responsible for driving sales performance and brand presence across your territory, building strong relationships with independent and specialist retail partners. You’ll act as a key ambassador for Silver Cross, ensuring our products are represented to the highest standard in-store while supporting retailers to maximise sales opportunities. Based remotely, this is a field-based role where you’ll spend the majority of your time visiting customers, delivering training, analysing performance, and identifying opportunities for growth.
Reporting to the UK Independent Sales Manager, you’ll work closely with internal teams including Marketing, Customer Services, Finance, and Merchandising to ensure our retail partners receive a seamless and high-quality experience.
- Managing and developing relationships with existing retail partners to drive sales growth
- Delivering product training and ongoing support to retail teams
- Ensuring consistent brand representation and high standards of merchandising in-store
- Analysing sales data and market trends to identify opportunities and risks
- Maximising sales potential, influencing orders and forecasts, and delivering growth across all Silver Cross categories and products
- Planning and executing customer visits to maximise commercial impact
- Supporting product launches and promotional activity within your region, including attending baby shows
We’re looking for a commercially focused and relationship-driven individual who is passionate about delivering results and building strong partnerships. You’ll be confident working autonomously in a field-based role, while staying closely connected to the wider team.
- Proven experience in a field-based sales role, ideally within retail or consumer goods
- Experience selling products, ideally luxury or premium brands, to independent retailers and department stores, with the ability to represent and grow a brand
- Experience managing and developing independent or specialist retail accounts
- Strong track record of delivering against sales targets and driving revenue growth
- Ability to build credible, long-term relationships with customers at all levels
- Experience delivering engaging product training to retail teams
- Strong commercial awareness, with the ability to interpret sales data and act on insights
- Experience planning and managing your own territory effectively
- Understanding of visual merchandising principles and in-store execution
- Confident working independently in a field-based role
- Full UK driving licence and willingness to travel regularly within your region
25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
- Holiday Purchase Scheme
- Salary sacrifice pension with 5% company contribution, available to all ages
- Cash Health Plan
- Virtual GP
- Life Insurance
- Retail discounts
- Enhanced Maternity Pay
- Enhanced Paternity Pay
- Sick pay
- Colleague Discounts
- EAP scheme
- Free parking
Remote working, with occasional travel to our Head Office near Skipton. Significant travel within your territory (South of England).
Area Sales Manager - Homebased/field Sales employer: Silver Cross Ltd
Silver Cross is an exceptional employer, offering a dynamic work culture that values heritage, design, and innovation in luxury baby products. With a strong focus on employee growth, you will have the opportunity to build meaningful relationships with retail partners while enjoying a competitive salary, generous benefits, and the flexibility of remote working. Join a passionate team dedicated to delivering high-quality experiences and making a positive impact in the nursery industry.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - Homebased/field Sales
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Silver Cross Ltd as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Silver Cross Ltd and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Silver Cross Ltd’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Area Sales Manager - Homebased/field Sales
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Silver Cross Ltd, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Silver Cross Ltd, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Silver Cross Ltd.
How to prepare for a job interview at Silver Cross Ltd
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Silver Cross Ltd offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Silver Cross Ltd but also helps you get a feel for whether you’d thrive in that environment.
