At a Glance
- Tasks: Lead our social media strategy and create engaging content for parents and parents-to-be.
- Company: Join Silver Cross, a trusted baby products brand with over 140 years of heritage.
- Benefits: Enjoy a competitive salary, generous holiday, flexible hours, and health perks.
- Other info: Office-based role with excellent career growth opportunities in a supportive environment.
- Why this job: Make a real impact in the baby products market while working with a passionate team.
- Qualifications: Experience in growing social accounts and creating engaging content is essential.
The predicted salary is between 35000 - 35000 £ per year.
Silver Cross has been making beautifully crafted baby products for over 140 years.
Today, we are a globally recognised Superbrand, loved and trusted by families worldwide.
Silver Cross is still based in Yorkshire, where it was founded in 1877.
Perhaps still best known for our iconic coach prams, we now offer an award‑winning range of contemporary prams, nursery furniture and car safety.
Silver Cross is sold in over 70 countries and has offices in England, Shanghai and Hong Kong.
Silver Cross is a great place to work, in a lovely environment with brilliant people.
We’re a 140 year old nursery brand who’s succeed because we care about our customers and we care about you.
Come and join a great place to work!
Purpose of the role
We’re looking for a passionate and creative Social Media Manager to lead our organic social media across all Silver Cross UK channels.
This role will be responsible for growing an engaged community to increase the online presence of Silver Cross brand and product features, as a trusted and authoritative voice in the baby products market.
You’ll ensure the brand is front of mind for parents and parents‑to‑be, strengthening brand image, awareness, and consideration.
Working closely with the wider Marketing and International teams, you’ll create and deliver inspiring, insight‑led content that aims to build trust and grow market share.
Hands‑on experience creating content as well as day to day execution and community management is essential.
This role is office based four days a week.
- What's in it for you
- Pay £30-35,000 per annum dependant on experience
- 25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
- Salary sacrifice holiday purchase scheme
- Salary sacrifice pension with 5% company contribution, available to all ages
- Cash Health Plan- get money back on treatments
- Virtual GP
- Short day working every last Friday of the month
- Cycle to Work Scheme
- Flexible start/finish time
Key Responsibilities
- Develop and implement organic social strategies across Instagram, Tik Tok, You Tube, Pinterest, Snapchat, and Facebook.
- Plan, create, edit, and schedule engaging content tailored for diverse audiences.
- Manage community interactions, monitor sentiment, and foster engagement.
- Collaborate with creative, PR, influencer, and e-commerce teams to deliver campaigns and partnerships.
- Conduct trend research, competitor audits, and apply insights to strategy.
- Oversee Tik Tok agency and support influencer initiatives aligned with revenue goals.
- Track and report performance using analytics tools to demonstrate ROI.
- What We’re Looking For
- Proven experience growing social accounts and building active communities.
- Expertise across major platforms and strong grasp of both creative and technical aspects of social media.
- Skilled in content strategy, video/photo editing, and design tools.
- Excellent communication, planning, and stakeholder collaboration skills.
- Ability to manage full social funnel from strategy to execution.
- KPIs
- Social growth and engagement
- Content aligned with campaigns and product launches
- Timely planning and approvals for monthly and weekly content
- Seniority level
- Entry level
- Employment type
- Full-time
- Job function
- Marketing and Sales
- Consumer Goods
- #J-18808-Ljbffr
Social Media Manager in Skipton employer: Silver Cross Ltd
Silver Cross is an exceptional employer, offering a vibrant work environment in the heart of Yorkshire, where creativity and passion for baby products thrive. With a commitment to employee well-being, we provide generous benefits including 25 days holiday, flexible working hours, and opportunities for professional growth within a supportive team. Join us at Silver Cross, where your contributions will help shape the future of a beloved brand that has been trusted by families for over 140 years.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Skipton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Silver Cross Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Silver Cross Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Silver Cross Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Silver Cross Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in Skipton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Silver Cross Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Silver Cross Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Silver Cross Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Silver Cross Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Silver Cross Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Silver Cross Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
