Brand Manager in Watford

Purpose-led. Customer-obsessed. Commercially brilliant. Ernest Jones is one of the UK’s most trusted jewellery brands, helping customers celebrate life’s most meaningful moments. As part of Signet Jewelers, the world’s largest diamond jewellery retailer, we combine heritage with scale, creativity with commercial focus, and emotion with performance. We’re now looking for an exceptional Brand Manager to own and shape our brand marketing strategy — driving awareness, consideration, loyalty and, ultimately, growth across our c.90-store estate and digital channels.

The Opportunity

As Brand Manager, you’ll be the guardian and owner of the Ernest Jones brand. You’ll develop and deliver a cohesive, insight-led brand marketing strategy that brings our brand to life at every customer touchpoint — from in-store to online, from social to PR, from partnerships to product launches. This is a highly visible role, working cross-functionally with senior stakeholders across Buying & Merchandising, Trading & Digital, CRM, Store Operations and beyond. You’ll balance long-term strategic brand building with the agility required to deliver in a fast-paced retail environment. You’ll also lead and develop a small, high-performing team and, when required, deputise for the Head of Brand Marketing.

What You’ll Do

• Deliver the Brand Strategy: Develop and deliver a commercially evaluated, integrated brand marketing strategy aligned to business goals. Ensure customer insight, data and commercial objectives sit at the heart of all brand activity.
• Deliver Impactful Omni‑Channel Marketing: Create and execute an annual omni-channel brand marketing plan spanning in-store POS and experiences, advertising, media and press, organic and paid social, partnerships, PR, launches and events. Build clear marketing calendars, critical paths and internal communications plans. Define KPIs and ROI frameworks to measure success and optimise future activity.
• Be the Connector: Act as the key point of contact for brand marketing across the business. Build strong, collaborative relationships with internal teams, agencies and suppliers. Lead regular stakeholder meetings and influence senior decision-making.
• Use Insight to Drive Advantage: Lead a programme of customer insight and research to deepen understanding of behaviours, motivations and brand perceptions. Monitor competitor activity and retail marketing trends to proactively inform strategy.
• Lead, Develop & Deliver: Lead and develop a small team responsible for brand and social media activity. Maximise engagement, performance and effective use of resources.
• Manage the Numbers: Plan and manage the brand marketing budget with a strong ROI mindset. Track spend vs budget, manage POs and invoices, and flag risks or opportunities early.

What We’re Looking For

You’re a strategic brand marketer who loves blending creativity with commercial impact. You’re confident influencing senior stakeholders, comfortable with complexity, and energised by fast-moving retail. You’ll bring:

• Proven experience developing and delivering omni-channel brand marketing strategies (fashion or premium retail preferred).
• Strong understanding of digital and social media.
• The ability to think strategically while reacting tactically when priorities shift.
• A track record of delivering creative, insight-led campaigns.
• Experience leading and developing high-performing teams.
• Excellent communication and presentation skills, with confidence at senior level.
• Strong analytical capability, able to turn data into actionable insight.
• Financial acumen, with experience managing budgets effectively.
• Degree-level education (marketing qualification desirable).

We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:

• Competitive salary
• Generous discount of up to 30% off our fabulous products from day one.
• An annual enhanced discount to celebrate the day you joined our team.
• Retirement Savings plans which offer flexibility in the way you save for the future.
• Immediate Life Assurance from day one.
• A minimum of 22 days holiday per year which increases after a years’ service.
• Recognised qualifications, study support and structured career progression.
• Health and Wellbeing Scheme.
• Financial Wellbeing scheme.
• Give As You Earn scheme – An easy way to support causes close to your heart.
• Real Rewards - exclusive discounts on groceries, travel and leisure.

Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.