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For Companies At a Glance
- Tasks: Drive customer satisfaction and retention while boosting parts sales across dealerships.
- Company: Join a leading motorcycle brand focused on growth and innovation.
- Benefits: Competitive salary, travel opportunities, and professional development.
- Why this job: Make a real impact in the motorcycle industry and build strong dealer relationships.
- Qualifications: Experience in aftersales and strong analytical skills required.
- Other info: Dynamic role with opportunities for career advancement in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
Reporting to the Motorcycle Retention Section Manager, the After Sales Area Manager is a field-based role responsible for achieving customer satisfaction, customer retention, and parts sales objectives. The role works closely with dealerships to implement aftersales best practices that support business growth and increased profitability across the dealer network. A strong understanding of dealer performance and opportunities is essential in developing clear action plans that meet customer needs and deliver business objectives. The role holder is accountable for delivering all defined aftersales targets through effective implementation of operational programs and standards, including parts, customer satisfaction, and retention products.
Key Responsibilities
- Act as the primary aftersales interface between the business and dealerships, building strong, supportive relationships to drive commercial performance.
- Agree targets and action plans with dealers, monitor progress, and provide guidance to ensure achievement of regional objectives.
- Identify and address training needs, directly or through internal development teams, to enhance commercial performance and support brand standards.
- Collaborate with internal teams to assess potential dealer candidates, offering aftersales expertise to maximise performance and reduce network risk.
- Analyse performance across parts, retention products, electronic vehicle health checks (eVHC), and periodic maintenance (PM) visits, implementing corrective measures as needed.
- Oversee the rollout and adoption of eVHC within selected dealerships to maximise upsell opportunities and promote best practice.
- Agree and implement measurable improvement plans with senior dealership management using Total Quality Management (TQM) processes.
- Manage the full lifecycle of Aftersales Development Programmes from initiation to completion.
- Ensure full dealer adherence to all aftersales franchise standards and business terms.
Required
- Experience in aftersales, preferably within motorcycles or automotive.
- Experience in a dealer service or workshop environment.
- High commercial awareness with the ability to support hands-on business activities.
- Ability to forecast, manage, and drive performance against targets.
- Strong analytical skills with the ability to interpret dealer KPIs.
- A valid driving licence for travel within the territory and the wider UK.
Desirable
- Experience with Dealer Management Systems.
- Previous experience in an Area Management role.
- The successful candidate must reside in the Midlands or South Manchester/Chester area due to the size of the geographical area.
After Sales Area Manager in Bracknell employer: Signet Recruitment & Retention
Contact Detail:
Signet Recruitment & Retention Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land After Sales Area Manager in Bracknell
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at companies you’re interested in. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its aftersales strategies. Understand their dealer network and think about how you can contribute to their goals. We want you to show them you’re not just another candidate, but someone who’s genuinely interested in their success.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the After Sales Area Manager position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you stand out. Plus, applying directly shows you’re serious about joining our team and makes it easier for us to keep track of your application.
We think you need these skills to ace After Sales Area Manager in Bracknell
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the After Sales Area Manager role. Highlight your experience in aftersales and dealer management, and don’t forget to showcase your analytical skills and commercial awareness. We want to see how you can drive performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific experiences that relate to customer satisfaction and retention, and show us your passion for the motorcycle or automotive industry.
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to illustrate how you've driven performance and improved dealer relationships. We love seeing results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen and know how to follow instructions!
How to prepare for a job interview at Signet Recruitment & Retention
✨Know Your Numbers
Make sure you’re familiar with key performance indicators (KPIs) relevant to aftersales. Brush up on metrics like customer satisfaction scores and parts sales figures, as these will likely come up in conversation. Being able to discuss how you've influenced these numbers in past roles will show your analytical skills and commercial awareness.
✨Showcase Your Dealer Management Skills
Prepare examples of how you've built strong relationships with dealerships in the past. Think about specific instances where you’ve agreed on targets, monitored progress, or provided training. This will demonstrate your ability to act as a supportive interface between the business and dealers, which is crucial for this role.
✨Be Ready to Discuss Improvement Plans
Familiarise yourself with Total Quality Management (TQM) processes and be prepared to discuss how you’ve implemented measurable improvement plans in previous roles. Highlight any experience you have with dealer adherence to franchise standards, as this will show your understanding of operational programmes and standards.
✨Understand the Market
Research the motorcycle and automotive aftersales market, especially trends affecting customer retention and parts sales. Being knowledgeable about current challenges and opportunities will help you engage in meaningful discussions during the interview and show that you’re proactive about understanding the industry.
