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For Companies At a Glance
- Tasks: Drive customer satisfaction and retention while collaborating with dealerships to boost sales.
- Company: Join a leading motorcycle brand focused on growth and innovation.
- Benefits: Competitive salary, travel opportunities, and professional development in a dynamic environment.
- Why this job: Make a real impact in the motorcycle industry while building strong relationships.
- Qualifications: Experience in aftersales and strong relationship-building skills required.
- Other info: Ideal for those in the Midlands or South Manchester/Chester area.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
Reporting to the Motorcycle Retention Section Manager, the After Sales Area Manager is a field-based role responsible for achieving customer satisfaction, customer retention, and parts sales objectives. The role works closely with dealerships to implement aftersales best practices that support business growth and increased profitability across the dealer network. A strong understanding of dealer performance and opportunities is essential in developing clear action plans that meet customer needs and deliver business objectives. The role holder is accountable for delivering all defined aftersales targets through effective implementation of operational programs and standards, including parts, customer satisfaction, and retention products.
Key Responsibilities
- Dealer Management
- Act as the primary aftersales interface between the business and dealerships, building strong, supportive relationships to drive commercial performance.
- Agree targets and action plans with dealers, monitor progress, and provide guidance to ensure achievement of regional objectives.
- Identify and address training needs, directly or through internal development teams, to enhance commercial performance and support brand standards.
- Collaborate with internal teams to assess potential dealer candidates, offering aftersales expertise to maximise performance and reduce network risk.
- Analyse performance across parts, retention products, electronic vehicle health checks (eVHC), and periodic maintenance (PM) visits, implementing corrective measures as needed.
- Oversee the rollout and adoption of eVHC within selected dealerships to maximise upsell opportunities and promote best practice.
- Agree and implement measurable improvement plans with senior dealership management using Total Quality Management (TQM) processes.
- Manage the full lifecycle of Aftersales Development Programmes from initiation to completion.
- Ensure full dealer adherence to all aftersales franchise standards and business terms.
- Analysis & Reporting
- Conduct detailed dealer performance analysis and reporting to inform senior managers and recommend actions to improve business results.
- Use composite data and market insights to develop a clear understanding of current performance and minimise potential impacts on aftersales results.
- Provide weekly forecasts against set targets and respond flexibly to ad hoc reporting requirements.
- Analyse customer satisfaction (CSI) performance and implement countermeasures where required.
- Internal Relationships
- Build and maintain effective relationships across internal departments to stay informed of relevant issues, opportunities, and cross-functional initiatives.
- Customer Service
- Act as a point of escalation for customer issues when required, working to resolve concerns and enhance the overall customer experience.
Qualifications, Skills & Experience
- Experience in aftersales, preferably within motorcycles or automotive.
- Experience in a dealer service or workshop environment.
- Strong relationship-building skills with internal teams and external dealer partners.
- High commercial awareness with the ability to support hands-on business activities.
- Ability to forecast, manage, and drive performance against targets.
- Proficient in Microsoft Office, especially Excel and PowerPoint.
- Strong communication skills to influence dealer decision-making.
- Effective time management and flexibility in managing workloads.
- Strong analytical skills with the ability to interpret dealer KPIs.
- A valid driving licence for travel within the territory and the wider UK.
We can only review candidates who reside in the Midlands or South Manchester/Chester area due to the size of the geographical area.
After Sales Area Manager in Birmingham employer: Signet Recruitment and Retention
Contact Detail:
Signet Recruitment and Retention Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land After Sales Area Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current After Sales Area Managers on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, highlight your experience in aftersales and dealer management. Share specific examples of how you've driven performance and improved customer satisfaction in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its dealer network. Understand their challenges and think about how you can contribute to their success. Tailor your responses to show that you’re not just a fit for the role, but also for their culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get you started on this exciting journey!
We think you need these skills to ace After Sales Area Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the After Sales Area Manager role. Highlight your experience in aftersales and dealer management, and don’t forget to showcase those strong relationship-building skills we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific experiences that demonstrate your ability to drive customer satisfaction and retention.
Showcase Your Analytical Skills: Since the role involves analysing dealer performance, make sure to highlight any relevant analytical skills or experiences in your application. We want to see how you can interpret KPIs and use data to drive results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Signet Recruitment and Retention
✨Know Your After Sales Inside Out
Make sure you brush up on your knowledge of aftersales processes, especially in the motorcycle or automotive sector. Understand key metrics like customer satisfaction and retention rates, as well as how to analyse dealer performance. This will show that you're not just familiar with the role but genuinely passionate about driving results.
✨Build Rapport with Your Interviewers
Since relationship-building is crucial for this role, practice how you can establish a connection with your interviewers. Use examples from your past experiences where you've successfully collaborated with dealers or internal teams. This will demonstrate your ability to foster strong relationships, which is key to succeeding as an After Sales Area Manager.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as addressing a dealer's underperformance or resolving a customer complaint. Prepare structured responses using the STAR method (Situation, Task, Action, Result) to clearly articulate your thought process and problem-solving skills.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've analysed performance metrics or implemented improvement plans. Highlighting your analytical prowess will reassure the interviewers that you can effectively manage dealer performance and meet business objectives.
