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- Tasks: Own and shape the brand marketing strategy for Ernest Jones, driving awareness and loyalty.
- Company: Join Signet Jewelers, the world's largest diamond jewellery retailer with a trusted heritage.
- Benefits: Enjoy competitive salary, generous discounts, career progression, and health benefits.
- Why this job: Make a real impact in a fast-paced retail environment while leading a high-performing team.
- Qualifications: Proven experience in omni-channel brand marketing and strong analytical skills required.
- Other info: Be part of a diverse team committed to inclusion and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Purpose-led. Customer-obsessed. Commercially brilliant. Ernest Jones is one of the UK's most trusted jewellery brands, helping customers celebrate life's most meaningful moments. As part of Signet Jewelers, the world's largest diamond jewellery retailer, we combine heritage with scale, creativity with commercial focus, and emotion with performance.
We're now looking for an exceptional Brand Manager to own and shape our brand marketing strategy - driving awareness, consideration, loyalty and, ultimately, growth across our c.90-store estate and digital channels.
The Opportunity
As Brand Manager, you'll be the guardian and owner of the Ernest Jones brand. You'll develop and deliver a cohesive, insight-led brand marketing strategy that brings our brand to life at every customer touchpoint - from in-store to online, from social to PR, from partnerships to product launches. This is a highly visible role, working cross-functionally with senior stakeholders across Buying & Merchandising, Trading & Digital, CRM, Store Operations and beyond. You'll balance long-term strategic brand building with the agility required to deliver in a fast-paced retail environment. You'll also lead and develop a small, high-performing team and, when required, deputise for the Head of Brand Marketing.
What You'll Do
- Own the Brand Strategy
- Develop and deliver a commercially evaluated, integrated brand marketing strategy aligned to business goals.
- Ensure customer insight, data and commercial objectives sit at the heart of all brand activity.
- Deliver Impactful Omni-Channel Marketing
- Create and execute an annual omni-channel brand marketing plan spanning:
- In-store POS and experiences
- Advertising, media and press
- Organic and paid social
- Partnerships, PR, launches and events
- Build clear marketing calendars, critical paths and internal communications plans.
- Define KPIs and ROI frameworks to measure success and optimise future activity.
- Be the Connector
- Act as the key point of contact for brand marketing across the business.
- Build strong, collaborative relationships with internal teams, agencies and suppliers.
- Lead regular stakeholder meetings and influence senior decision-making.
- Use Insight to Drive Advantage
- Lead a programme of customer insight and research to deepen understanding of behaviours, motivations and brand perceptions.
- Monitor competitor activity and retail marketing trends to proactively inform strategy.
- Lead, Develop & Deliver
- Lead and develop a small team responsible for brand and social media activity.
- Maximise engagement, performance and effective use of resources.
- Own the Numbers
- Plan and manage the brand marketing budget with a strong ROI mindset.
- Track spend vs budget, manage POs and invoices, and flag risks or opportunities early.
What We're Looking For
You're a strategic brand marketer who loves blending creativity with commercial impact. You're confident influencing senior stakeholders, comfortable with complexity, and energised by fast-moving retail. You'll bring:
- Proven experience developing and delivering omni-channel brand marketing strategies (fashion or premium retail preferred).
- Strong understanding of digital and social media.
- The ability to think strategically while reacting tactically when priorities shift.
- A track record of delivering creative, insight-led campaigns.
- Experience leading and developing high-performing teams.
- Excellent communication and presentation skills, with confidence at senior level.
- Strong analytical capability, able to turn data into actionable insight.
- Financial acumen, with experience managing budgets effectively.
- Degree-level education (marketing qualification desirable).
We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:
- Competitive salary
- Generous discount of up to 30% off our fabulous products from day one.
- An annual enhanced discount to celebrate the day you joined our team.
- Retirement Savings plans which offer flexibility in the way you save for the future.
- Immediate Life Assurance from day one.
- A minimum of 22 days holiday per year which increases after a years' service.
- Recognised qualifications, study support and structured career progression.
- Health and Wellbeing Scheme.
- Financial Wellbeing scheme.
- Give As You Earn scheme - An easy way to support causes close to your heart.
- Real Rewards - exclusive discounts on groceries, travel and leisure.
Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that's not all, we are part of the world's largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you.
Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.
Brand Manager in Watford employer: Signet Jewelers
Contact Detail:
Signet Jewelers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Watford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Ernest Jones. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your brand savvy! When you get the chance to meet potential employers, come prepared with ideas on how you’d enhance their brand strategy. This shows you’re not just interested in the job, but you’re already thinking about how to make an impact.
✨Tip Number 3
Be ready for the digital world! Brush up on your social media skills and understand how brands engage with customers online. Share your insights during interviews to demonstrate your knowledge of omni-channel marketing – it’s a big deal for a Brand Manager!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Ernest Jones family. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Manager in Watford
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see how much you care about Ernest Jones and how you can contribute to our purpose-led mission.
Be Insight-Driven: Make sure to highlight your experience with customer insights and data. We love candidates who can turn numbers into actionable strategies, so share examples of how you've done this in the past!
Tailor Your Approach: Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that align with the Brand Manager role. We appreciate when candidates take the time to connect their background to our needs.
Keep It Professional Yet Personal: While we want to see your personality, remember to keep it professional. Use a friendly tone but ensure your application is polished and free from errors. And don’t forget to apply through our website for the best chance!
How to prepare for a job interview at Signet Jewelers
✨Know the Brand Inside Out
Before your interview, dive deep into Ernest Jones' brand values, history, and current marketing strategies. Understand their customer base and what makes them unique in the jewellery market. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Omni-Channel Expertise
Prepare examples of past campaigns you've led that span multiple channels. Be ready to discuss how you used customer insights to shape these strategies and the results they achieved. This will highlight your ability to create impactful marketing plans that align with business goals.
✨Build Relationships in the Room
Since this role involves working cross-functionally, think about how you can connect with various stakeholders during the interview. Show your interpersonal skills by discussing how you've successfully collaborated with different teams in the past and how you plan to do the same at Ernest Jones.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you've used data to inform your marketing decisions. Prepare to talk about specific KPIs you've tracked and how you've adjusted strategies based on performance metrics. This will show that you have a strong ROI mindset, which is crucial for the Brand Manager role.