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- Tasks: Shape and own the brand marketing strategy for Ernest Jones, driving awareness and loyalty.
- Company: Join Signet Jewelers, the world's largest diamond jewellery retailer with a trusted heritage.
- Benefits: Enjoy competitive salary, generous discounts, career progression, and health benefits.
- Why this job: Make a real impact in a fast-paced retail environment while leading a high-performing team.
- Qualifications: Experience in omni-channel brand marketing and strong analytical skills required.
- Other info: Be part of a diverse team committed to inclusion and personal growth.
The predicted salary is between 40000 - 50000 £ per year.
Purpose-led. Customer-obsessed. Commercially brilliant. Ernest Jones is one of the UK's most trusted jewellery brands, helping customers celebrate life's most meaningful moments. As part of Signet Jewelers, the world's largest diamond jewellery retailer, we combine heritage with scale, creativity with commercial focus, and emotion with performance.
We’re now looking for an exceptional Brand Manager to own and shape our brand marketing strategy - driving awareness, consideration, loyalty and, ultimately, growth across our c.90-store estate and digital channels.
The Opportunity
As Brand Manager, you’ll be the guardian and owner of the Ernest Jones brand. You’ll develop and deliver a cohesive, insight-led brand marketing strategy that brings our brand to life at every customer touchpoint - from in-store to online, from social to PR, from partnerships to product launches. This is a highly visible role, working cross-functionally with senior stakeholders across Buying & Merchandising, Trading & Digital, CRM, Store Operations and beyond. You’ll balance long-term strategic brand building with the agility required to deliver in a fast-paced retail environment. You’ll also lead and develop a small, high-performing team and, when required, deputise for the Head of Brand Marketing.
What You’ll Do
- Deliver the Brand Strategy
- Develop and deliver a commercially evaluated, integrated brand marketing strategy aligned to business goals.
- Ensure customer insight, data and commercial objectives sit at the heart of all brand activity.
- Deliver Impactful Omni-Channel Marketing
- Create and execute an annual omni-channel brand marketing plan spanning: In-store POS and experiences, Advertising, media and press, Organic and paid social, Partnerships, PR, launches and events.
- Build clear marketing calendars, critical paths and internal communications plans.
- Define KPIs and ROI frameworks to measure success and optimise future activity.
- Be the Connector
- Act as the key point of contact for brand marketing across the business.
- Build strong, collaborative relationships with internal teams, agencies and suppliers.
- Lead regular stakeholder meetings and influence senior decision-making.
- Use Insight to Drive Advantage
- Lead a programme of customer insight and research to deepen understanding of behaviours, motivations and brand perceptions.
- Monitor competitor activity and retail marketing trends to proactively inform strategy.
- Lead, Develop & Deliver
- Lead and develop a small team responsible for brand and social media activity.
- Maximise engagement, performance and effective use of resources.
- Manage the Numbers
- Plan and manage the brand marketing budget with a strong ROI mindset.
- Track spend vs budget, manage POs and invoices, and flag risks or opportunities early.
What We’re Looking For
You’re a strategic brand marketer who loves blending creativity with commercial impact. You’re confident influencing senior stakeholders, comfortable with complexity, and energised by fast-moving retail. You’ll bring:
- Proven experience developing and delivering omni-channel brand marketing strategies (fashion or premium retail preferred).
- Strong understanding of digital and social media.
- The ability to think strategically while reacting tactically when priorities shift.
- A track record of delivering creative, insight-led campaigns.
- Experience leading and developing high-performing teams.
- Excellent communication and presentation skills, with confidence at senior level.
- Strong analytical capability, able to turn data into actionable insight.
- Financial acumen, with experience managing budgets effectively.
- Degree-level education (marketing qualification desirable).
We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:
- Competitive salary
- Generous discount of up to 30% off our fabulous products from day one.
- An annual enhanced discount to celebrate the day you joined our team.
- Retirement Savings plans which offer flexibility in the way you save for the future.
- Immediate Life Assurance from day one.
- A minimum of 22 days holiday per year which increases after a years' service.
- Recognised qualifications, study support and structured career progression.
- Health and Wellbeing Scheme.
- Financial Wellbeing scheme.
- Give As You Earn scheme - An easy way to support causes close to your heart.
- Real Rewards - exclusive discounts on groceries, travel and leisure.
Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that’s not all, we are part of the world’s largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you.
Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.
Brand Manager in Stevenage employer: Signet Jewelers
Contact Detail:
Signet Jewelers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Stevenage
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand values. Understand what makes Ernest Jones tick and be ready to discuss how your skills align with their mission. Show them you're not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it relates to the role of Brand Manager. Keep it concise and impactful – think of it as your personal brand marketing strategy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Signet family. Let’s get you that dream job!
We think you need these skills to ace Brand Manager in Stevenage
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see how much you care about Ernest Jones and how you can contribute to our purpose-led mission.
Be Specific: Use concrete examples from your past experiences that demonstrate your skills in brand marketing. We love seeing how you've tackled challenges and achieved results, so don’t hold back on the details!
Tailor Your Application: Make sure to customise your application to align with the job description. Highlight your experience in omni-channel marketing and how it relates to our goals at Ernest Jones. We appreciate when candidates take the time to connect their background with our needs.
Keep It Professional Yet Personal: While we want you to be yourself, remember to maintain a professional tone throughout your application. A friendly yet polished approach will help us see your personality while keeping it suitable for a brand like ours.
How to prepare for a job interview at Signet Jewelers
✨Know the Brand Inside Out
Before your interview, dive deep into Ernest Jones' brand values, history, and recent campaigns. Understanding their purpose-led approach and customer obsession will help you align your answers with their vision.
✨Showcase Your Omni-Channel Expertise
Be ready to discuss your experience with omni-channel marketing strategies. Prepare specific examples of how you've successfully integrated various channels in past roles, especially in retail or fashion.
✨Prepare for Stakeholder Engagement
Since this role involves working with senior stakeholders, think of instances where you've influenced decision-making. Highlight your communication skills and how you've built collaborative relationships in previous positions.
✨Bring Data to the Table
Demonstrate your analytical skills by discussing how you've used data to drive marketing strategies. Be prepared to talk about KPIs you've set and how you've measured success in your past campaigns.