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- Tasks: Own and shape the brand marketing strategy for Ernest Jones, driving awareness and loyalty.
- Company: Join Signet Jewelers, the world's largest diamond jewellery retailer with a trusted heritage.
- Benefits: Enjoy competitive salary, generous discounts, career progression, and health benefits.
- Why this job: Make a real impact in a fast-paced retail environment while leading a high-performing team.
- Qualifications: Experience in omni-channel brand marketing and strong analytical skills required.
- Other info: Be part of a diverse team with excellent career growth opportunities.
The predicted salary is between 40000 - 50000 £ per year.
Purpose-led. Customer-obsessed. Commercially brilliant. Ernest Jones is one of the UK's most trusted jewellery brands, helping customers celebrate life's most meaningful moments. As part of Signet Jewelers, the world's largest diamond jewellery retailer, we combine heritage with scale, creativity with commercial focus, and emotion with performance.
We’re now looking for an exceptional Brand Manager to own and shape our brand marketing strategy - driving awareness, consideration, loyalty and, ultimately, growth across our c.90-store estate and digital channels.
The Opportunity
As Brand Manager, you’ll be the guardian and owner of the Ernest Jones brand. You’ll develop and deliver a cohesive, insight-led brand marketing strategy that brings our brand to life at every customer touchpoint - from in-store to online, from social to PR, from partnerships to product launches. This is a highly visible role, working cross-functionally with senior stakeholders across Buying & Merchandising, Trading & Digital, CRM, Store Operations and beyond. You’ll balance long-term strategic brand building with the agility required to deliver in a fast-paced retail environment. You’ll also lead and develop a small, high-performing team and, when required, deputise for the Head of Brand Marketing.
What You’ll Do
- Deliver the Brand Strategy
- Develop and deliver a commercially evaluated, integrated brand marketing strategy aligned to business goals.
- Ensure customer insight, data and commercial objectives sit at the heart of all brand activity.
- Deliver Impactful Omni-Channel Marketing
- Create and execute an annual omni-channel brand marketing plan spanning: In-store POS and experiences, Advertising, media and press, Organic and paid social, Partnerships, PR, launches and events.
- Build clear marketing calendars, critical paths and internal communications plans.
- Define KPIs and ROI frameworks to measure success and optimise future activity.
- Be the Connector
- Act as the key point of contact for brand marketing across the business.
- Build strong, collaborative relationships with internal teams, agencies and suppliers.
- Lead regular stakeholder meetings and influence senior decision-making.
- Use Insight to Drive Advantage
- Lead a programme of customer insight and research to deepen understanding of behaviours, motivations and brand perceptions.
- Monitor competitor activity and retail marketing trends to proactively inform strategy.
- Lead, Develop & Deliver
- Lead and develop a small team responsible for brand and social media activity.
- Maximise engagement, performance and effective use of resources.
- Manage the Numbers
- Plan and manage the brand marketing budget with a strong ROI mindset.
- Track spend vs budget, manage POs and invoices, and flag risks or opportunities early.
What We’re Looking For
You’re a strategic brand marketer who loves blending creativity with commercial impact. You’re confident influencing senior stakeholders, comfortable with complexity, and energised by fast-moving retail. You’ll bring:
- Proven experience developing and delivering omni-channel brand marketing strategies (fashion or premium retail preferred).
- Strong understanding of digital and social media.
- The ability to think strategically while reacting tactically when priorities shift.
- A track record of delivering creative, insight-led campaigns.
- Experience leading and developing high-performing teams.
- Excellent communication and presentation skills, with confidence at senior level.
- Strong analytical capability, able to turn data into actionable insight.
- Financial acumen, with experience managing budgets effectively.
- Degree-level education (marketing qualification desirable).
We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:
- Competitive salary
- Generous discount of up to 30% off our fabulous products from day one.
- An annual enhanced discount to celebrate the day you joined our team.
- Retirement Savings plans which offer flexibility in the way you save for the future.
- Immediate Life Assurance from day one.
- A minimum of 22 days holiday per year which increases after a years' service.
- Recognised qualifications, study support and structured career progression.
- Health and Wellbeing Scheme.
- Financial Wellbeing scheme.
- Give As You Earn scheme - An easy way to support causes close to your heart.
- Real Rewards - exclusive discounts on groceries, travel and leisure.
Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that’s not all, we are part of the world’s largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you.
Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.
Brand Manager in Luton employer: Signet Jewelers
Contact Detail:
Signet Jewelers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Luton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Ernest Jones. Building relationships can give you insider info and might just land you an interview.
✨Tip Number 2
Show off your brand knowledge! When you get the chance to chat with someone from the company, be ready to discuss their brand strategy and how you can contribute. This shows you're not just interested in any job, but specifically in being part of their team.
✨Tip Number 3
Prepare for interviews by practising common questions and tailoring your answers to reflect the brand's values. Think about how your experience aligns with their customer-obsessed approach and be ready to share examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Ernest Jones family.
We think you need these skills to ace Brand Manager in Luton
Some tips for your application 🫡
Know the Brand: Before you start writing, take some time to really understand Ernest Jones and what makes it tick. Dive into our values, mission, and the kind of customer experience we aim to deliver. This will help you tailor your application to show how you can contribute to our brand.
Show Your Strategy Skills: As a Brand Manager, you'll need to demonstrate your ability to develop and execute marketing strategies. Use your application to highlight specific examples of past campaigns you've led, focusing on the insights you used and the results achieved. We love seeing creativity backed by data!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. Remember, we’re looking for someone who can communicate effectively, so let your writing reflect that!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Signet Jewelers
✨Know the Brand Inside Out
Before your interview, dive deep into Ernest Jones' brand values, history, and current marketing strategies. Familiarise yourself with their recent campaigns and how they resonate with customers. This will show your genuine interest and help you articulate how you can contribute to their brand marketing strategy.
✨Prepare Insight-Driven Examples
Think of specific examples from your past experience where you've successfully developed and executed omni-channel marketing strategies. Be ready to discuss how you used customer insights to drive those strategies and the impact they had on brand awareness and sales.
✨Showcase Your Leadership Skills
As a potential leader of a small team, be prepared to discuss your leadership style and how you've developed high-performing teams in the past. Share examples of how you've motivated your team and managed resources effectively to achieve marketing goals.
✨Master the Numbers
Since managing budgets is key for this role, brush up on your financial acumen. Be ready to discuss how you've tracked spend versus budget in previous roles and how you ensured a strong ROI on marketing activities. This will demonstrate your ability to manage the brand marketing budget effectively.