SEO Executive in Watford

SEO Executive

Craft the future of search for the UK’s most loved jewellery brands.

At Signet Jewelers — the name behind H. Samuel, Ernest Jones, and some of the most cherished jewellery experiences in the UK & Ireland — every role plays a part in helping our customers celebrate life’s most meaningful moments.

Now, we’re looking for a curious, data‑driven, and forward‑thinking SEO Executive to help our brands shine even brighter online.

This is your chance to join a passionate digital team, shape how millions of customers discover our products, and help us stay ahead in a fast‑evolving search landscape.

This role can be offered on a hybrid basis working a minimum of 2 days a week from our beautiful offices at Croxley Park, Watford.

As our SEO Executive, you’ll be at the heart of our organic growth strategy — blending creativity, technical know‑how, and a love for storytelling.

What does the role involve?

• Analyse keyword visibility and ranking performance, turning insights into clear, actionable recommendations that drive real impact.
• Conduct keyword research to uncover new opportunities across editorial and conversion‑focused content, guiding our content teams with confidence.
• Help identify and resolve technical SEO issues that could affect organic performance.
• Support the creation and optimisation of SEO‑led content, collaborating closely with our copywriters to deliver pages that delight customers and search engines alike.
• Contribute to innovative SEO initiatives shaped by emerging AI and LLM‑driven search experiences.
• Research competitor strategies to keep our brands ahead of the curve.
• Work closely with the SEO Manager to ensure all activity aligns with Google best practices and our wider performance marketing goals.
• Stay up to date with algorithm changes and industry trends, proactively recommending improvements.
• Educate stakeholders across the business on SEO and AI search to elevate understanding and collaboration.
• Implement Local SEO best practices to boost visibility of our store listings across Google and Apple Maps.
• Apply your understanding of Offsite SEO to support our broader organic and AI search strategy.
• Partner with PPC, CRM, and Social teams to maximise cross‑channel synergy.
• Support SEO reporting and help communicate insights, opportunities, and risks to stakeholders.

What are we looking for?

You’ll thrive with us if you bring:

• 1–2 years’ experience in SEO, with a strong grasp of both technical and content‑led optimisation.
• Familiarity with tools such as SEMRush, Google Search Console, GA4, Adobe Analytics, Screaming Frog, and Yext.
• Strong attention to detail, excellent research skills, and the ability to prioritise in a fast‑paced environment.
• Working knowledge of Google Sheets or Excel, with a desire to become an expert.
• A genuine passion for SEO, retail, and the evolving world of AI‑driven search.
• Strong organisational skills and the ability to manage multiple projects.
• Confident written and verbal communication skills.