Head of Creative

Shape the future of two of the UK’s most loved jewellery brands. At Signet Jewelers UK, creativity sits at the heart of how we connect with customers and tell stories that matter. With our iconic brands H. Samuel and Ernest Jones, we’re evolving fast — becoming more customer‑centric, digital‑first and emotionally engaging than ever before. This is a rare opportunity to deliver the creative vision across two distinctly positioned brands — one accessible, fashion‑forward and youthfully relevant; the other premium, aspirational and luxury‑led. If you thrive at the intersection of bold creativity and commercial impact, we’d love to hear from you.

This role can be offered on a hybrid basis working a minimum of 2 days a week from our office in Croxley Park, Watford.

The role

As Head of Creative, you’ll own the creative direction end‑to‑end across every customer touchpoint — from digital, social and e‑commerce to in‑store POS, window displays, campaigns, photography and brand identity. You’ll lead and inspire a multi‑disciplinary in‑house creative team, partner closely with senior stakeholders across marketing, e‑commerce, VM, buying and merchandising, and collaborate with external agencies and suppliers to deliver work that is distinctive, effective and unmistakably on‑brand. This is a hands‑on leadership role, blending strategic vision with a sharp creative eye and the confidence to make decisions in a fast‑moving retail environment.

What you’ll be responsible for

• Defining and delivering compelling creative visions for H. Samuel and Ernest Jones, flexing confidently between two very different brand personalities.
• Leading creative development across all channels — digital, social, email, in‑store, windows, campaigns, packaging and brand environments.
• Championing a customer‑first, digital‑ and social‑led approach to storytelling and design.
• Partnering with senior business leaders to ensure creative work supports commercial objectives while strengthening brand equity.
• Managing, mentoring and developing a talented in‑house creative team, fostering a culture of collaboration, curiosity and creative excellence.
• Building strong relationships with external creative, production and photography partners, including supplier‑led imagery.
• Driving innovation, efficiency and scalability within the creative function, including the smart use of AI tools.
• Ensuring all creative delivery is on time, on budget and to an exceptional standard.

What we’re looking for

• A proven creative leader with a strong track record delivering standout brand identity and campaigns across digital and physical retail environments.
• Experience within multi‑channel retail, fashion or consumer brands.
• Exceptional visual storytelling instincts, design sensibility and understanding of customer behaviour.
• Strong commercial acumen, with the ability to balance long‑term brand building with short‑term trading needs.
• Inspiring people leadership skills — you know how to attract, motivate and grow creative talent.
• Confidence influencing senior stakeholders and presenting creative ideas with clarity and impact.
• Experience managing budgets and agency relationships.
• The agility to thrive in a fast‑paced environment and flex seamlessly between brands with different audiences and ambitions.

We offer a fantastic job and more…

We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:

• Generous discount of up to 30% off our fabulous products from day one.
• An annual enhanced discount to celebrate the day you joined our team.
• Retirement Savings plans which offer flexibility in the way you save for the future.
• Immediate Life Assurance from day one.
• A minimum of 22 days holiday per year which increases after a years’ service.
• Recognised qualifications, study support and structured career progression.
• Health and Wellbeing Scheme.
• Give As You Earn scheme – An easy way to support causes close to your heart.
• Real Rewards - exclusive discounts on groceries, travel and leisure.

Be part of something special! Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that’s not all, we are part of the world’s largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you!