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- Tasks: Lead digital marketing strategies to drive traffic and sales for iconic jewellery brands.
- Company: Join Signet Jewelers, the world's largest diamond retailer with a vibrant culture.
- Benefits: Enjoy discounts, flexible retirement plans, and a minimum of 22 days holiday.
- Why this job: Make a real impact on customer journeys and explore innovative marketing channels.
- Qualifications: Experience in performance marketing and strong analytical skills required.
- Other info: Hybrid working model with excellent career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Join the world’s largest diamond retailer!
At Signet Jewelers, home to iconic brands including H. Samuel and Ernest Jones, we help people celebrate life and express love through jewellery. As we accelerate our digital evolution, we’re creating smarter, more connected journeys that meet our customers wherever they are.
We’re looking for a Digital Performance Marketing Lead to take ownership of acquisition and retention strategies that drive traffic, engagement, and sales across our UK brands. This is a 9-month fixed-term contract with real impact—overseeing a multi-million-pound budget, leading agency partnerships, and ensuring our digital channels deliver measurable growth and brand relevance.
This role is being offered as a 9-month fixed-term contract to cover maternity leave and will involve hybrid working from our Croxley Park office in Watford 2 days a week.
Overview
As the Digital Performance Marketing Lead, you’ll:
- Own and execute the performance marketing strategy across PPC, paid social, affiliates, display/programmatic, and emerging digital channels.
- Joint responsibility for a £6m+ budget, building detailed channel and campaign plans to maximise ROI.
- Act as the first point of contact for external agencies and tech partners, driving best practice and innovation.
- Use first-party data and advanced targeting to boost efficiency and relevance.
- Work closely with Trading, CRM, Analytics, Brand and Creative teams to deliver integrated, customer-first campaigns.
- Align paid media activity with CRM lifecycle journeys and personalisation.
- Establish a robust testing and optimisation framework—scaling learnings across channels.
- Explore and adopt AI-driven tools for smarter bidding, targeting, and creative.
- Deliver clear, integrated performance reports for senior stakeholders.
- Act as a thought leader on new platforms, retail media networks, and emerging technologies.
What we’re looking for
- A proven track record in performance marketing within retail, eCommerce, or agency (fashion/luxury/lifestyle experience a plus).
- Deep expertise across search, social, programmatic, affiliates, with success scaling new channels.
- Strong grasp of digital attribution, incrementality testing, and customer journey measurement.
- Proficiency in GA4 (essential); experience with Looker Studio, Power BI, or Tableau is an advantage.
- Experience leveraging first-party data and privacy-first strategies.
- Strong agency management skills—able to challenge, inspire, and deliver results.
- Excellent communication and presentation skills, with confidence influencing stakeholders.
- High numeracy and advanced Excel skills, with an analytical mindset.
- Ability to thrive in a fast-moving, weekly-trading retail environment.
We offer a fantastic job and more…
We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits:
- Generous discount of up to 30% off our fabulous products from day one.
- An annual enhanced discount to celebrate the day you joined our team.
- Retirement Savings plans which offer flexibility in the way you save for the future.
- Immediate Life Assurance from day one.
- A minimum of 22 days holiday per year which increases after a years’ service.
- Recognised qualifications, study support and structured career progression.
- Health and Wellbeing Scheme.
- Give As You Earn scheme – An easy way to support causes close to your heart.
- Real Rewards – exclusive discounts on groceries, travel and leisure.
Be part of something special!
Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But that’s not all, we are part of the world’s largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you.
Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion.
We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.
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Digital Performance Marketing Lead employer: Signet Jewelers (UK and Ireland)
Contact Detail:
Signet Jewelers (UK and Ireland) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Signet Jewelers. A friendly message on LinkedIn can go a long way—ask for insights about the company or the role. You never know who might put in a good word for you!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into performance marketing trends and be ready to discuss how you can drive traffic and engagement. Show them you’re not just another candidate; you’re the one they need to elevate their digital strategy.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. Focus on articulating your experience with PPC, social media, and data analytics. The more comfortable you are talking about your skills, the more confident you’ll feel during the real deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Signet family. Let’s get you that Digital Performance Marketing Lead role!
We think you need these skills to ace Digital Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Performance Marketing Lead. Highlight your experience in performance marketing, especially in retail or eCommerce, and don’t forget to mention any relevant tools like GA4!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our goals at Signet Jewelers. Be sure to mention your experience with managing budgets and agency partnerships.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you boost ROI or drive significant traffic? Numbers speak volumes, so let us see the impact you've made in previous positions!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Signet Jewelers!
How to prepare for a job interview at Signet Jewelers (UK and Ireland)
✨Know Your Numbers
As a Digital Performance Marketing Lead, you'll be handling a multi-million-pound budget. Brush up on your financial metrics and be ready to discuss how you've maximised ROI in previous roles. Use specific examples to showcase your analytical skills and how you’ve driven measurable growth.
✨Showcase Your Agency Management Skills
This role involves acting as the first point of contact for external agencies. Prepare to discuss your experience in managing agency partnerships. Highlight instances where you’ve inspired teams or challenged them to achieve better results, demonstrating your leadership and communication prowess.
✨Familiarise Yourself with Tools
Proficiency in GA4 is essential, so make sure you're comfortable discussing its features and benefits. If you have experience with Looker Studio, Power BI, or Tableau, be ready to explain how you've used these tools to drive insights and optimise campaigns.
✨Embrace AI and Innovation
The job description mentions exploring AI-driven tools for smarter bidding and targeting. Research current trends in AI within digital marketing and be prepared to share your thoughts on how these innovations can enhance performance marketing strategies. Show that you’re forward-thinking and adaptable!
