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For Companies At a Glance
- Tasks: Create and manage engaging social media content for our boutique hotels and restaurants.
- Company: Join the Signet Collection, a vibrant boutique hotel group with a passion for hospitality.
- Benefits: Enjoy competitive salary, discounted stays, flexible pay access, and 28 days holiday plus birthday off.
- Other info: Opportunities for career growth, industry trips, and access to workshops await you!
- Why this job: Be the voice of our brand and shape our online presence in a creative role.
- Qualifications: Experience in social media content creation and a flair for storytelling.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Have you got a knack for storytelling and shaping the world of boutique hospitality? We are looking for an incredible Social Media Executive to join our Central Commercial team at the Signet Collection.
Role Overview
We’re looking for a Social Media Executive who can translate atmosphere into pixels. This role is about more than posting beautiful imagery. You’ll shape how The Signet Hotel Collection lives and breathes online, capturing the tone, personality, and individuality of each property across social platforms. As a Social Media Executive, you’ll be the voice and visual storyteller across our hotels, restaurants and spas. You’ll manage day‑to‑day social activity, create engaging content, and work closely with the wider marketing team to bring our campaigns to life.
Where you'll be working
Based full‑time at our Support Office near Newbury, this is a full‑time Monday to Friday role, where you will report to the Commercial Director, working closely with marketing, revenue, and on‑property teams. You’ll also travel to our hotels to capture authentic, on‑brand content that reflects the spirit of each location.
What you'll be doing
- Content Creation & Management
- Plan, create, and publish content across all Signet social media channels (Instagram, Facebook, TikTok, LinkedIn).
- Capture and produce high‑quality visual and written content (photography, short‑form video, captions).
- Manage and maintain a structured content calendar across multiple properties.
- Maintain a consistent yet flexible brand aesthetic, adapting to each hotel’s unique identity.
- Community & Engagement
- Monitor and respond to comments, messages, and guest interactions in a timely, brand‑appropriate manner.
- Build relationships with guests, followers, and brand advocates.
- Proactively engage with relevant accounts to increase reach and visibility.
- Performance & Reporting
- Track metrics and analyse performance of social campaigns.
- Campaigns & Strategy
- Support commercial campaigns, seasonal promotions, and new hotel openings.
- Coordinate influencer partnerships and content collaborations.
- Assist in developing and amplifying user‑generated content.
What you'll bring
- Experience managing or creating content for brand social channels (hospitality, travel or lifestyle – experience a plus).
- A creative eye and confident content creator, comfortable filming, editing and writing captions with flair.
- Working knowledge of Canva, CapCut, Meta Business Suite and scheduling tools.
- Strong copywriting skills with an understanding of tone, humour, and storytelling.
- Organised, proactive, and able to juggle multiple projects across properties.
- Passionate about hospitality, people and beautiful places.
We can offer you
- An amazing opportunity of joining and being part of a very exciting adventure.
- An excellent starting salary, and a fun central office!
- Discounted rates across our restaurants and hotels for you, family and friends to enjoy.
- Wagestream – access up to 40% of your pay before pay date, and save directly from your salary.
- 28 days’ holiday + birthday off (including Bank Holidays).
- Team recognition programme to celebrate your achievements.
- Referral bonus scheme for recommending top talent – earn up to £1000.
- Complimentary team meals on shift.
- Long Service Awards – dinners for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to the West End, and so much more.
- Industry supplier trips and visits, as well as access to masterclasses and workshops.
- Flexibility to move across our Group, as you develop with us.
- Access to apprenticeships and accredited qualifications up to Level 4.
Ready to make your mark with an award‑winning boutique hotel group? Apply today and help us tell the story of The Signet Collection.
Social Media Executive in Newbury employer: Signet Collection - Head Office
Contact Detail:
Signet Collection - Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive in Newbury
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the storytelling vibe you're aiming for. Show off your creativity and engagement skills by posting content that resonates with the hospitality scene.
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn. Engage with their posts, share your insights, and don’t be shy to slide into DMs. Building relationships can open doors and give you insider info about job opportunities.
✨Tip Number 3
Prepare for the interview by knowing the brand inside out. Research The Signet Collection’s properties and their unique identities. Bring ideas to the table on how you can enhance their online presence – this shows you’re not just interested, but invested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Social Media Executive in Newbury
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your storytelling skills. Remember, we want to see how you can translate atmosphere into pixels, so don’t hold back!
Tailor Your Content: Make sure to tailor your application to reflect the unique identity of The Signet Collection. Highlight any relevant experience in hospitality or lifestyle content creation, and show us how you can adapt your style to fit our brand aesthetic.
Be Authentic: Authenticity is key in social media. In your application, share genuine examples of your past work and how you've engaged with audiences. We love seeing real stories that reflect your passion for hospitality and people!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Signet Collection - Head Office
✨Know Your Storytelling
Before the interview, think about how you can showcase your storytelling skills. Prepare examples of past social media campaigns you've worked on, especially those that highlight your ability to capture a brand's personality and tone. This will show them you understand the essence of their boutique hospitality.
✨Familiarise Yourself with Their Brand
Dive deep into The Signet Collection’s social media channels. Understand their aesthetic, voice, and the type of content they share. Be ready to discuss how you would maintain and enhance their brand identity while adding your unique flair.
✨Show Off Your Content Creation Skills
Bring a portfolio of your best work to the interview. Include examples of photography, captions, and any videos you've created. If you have experience with tools like Canva or CapCut, mention this and be prepared to discuss your creative process.
✨Engagement is Key
Think about how you would engage with their audience. Prepare ideas for community management strategies and how you would respond to comments or messages. Showing that you can build relationships with followers will demonstrate your understanding of the role's community aspect.