At a Glance
- Tasks: Lead our digital marketing efforts across email, social media, and website content.
- Company: Join Signature Senior Lifestyle, a multi-award winning care home developer.
- Benefits: Competitive salary, growth opportunities, and a chance to make a real impact.
- Other info: Dynamic team environment with exciting projects and career advancement.
- Why this job: Be at the forefront of digital innovation in a rapidly growing company.
- Qualifications: Experience in digital marketing, email campaigns, and website management required.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We’re seeking a results-focused and detail-oriented Digital Marketing Manager to lead our digital presence and performance. You’ll be hands-on with email, social media, website content, and analytics, while also managing key agency relationships for digital and SEO/organic growth. This is a pivotal role in delivering measurable ROI, supporting the migration of our email platform from Constant Contact to Mailchimp, supporting the Head of Marketing with launching our new website, and ensuring our brand is optimised across every digital touchpoint.
Signature Senior Lifestyle is a multi-award winning developer and operator of premium care homes in London and the South East. Our homes provide five star residential, nursing and personal care to our residents. This is a company who understands the importance of a tailored approach and knows what exceptional looks like.
Signature was acquired by new owners in 2024 and has an exciting growth strategy. Our portfolio of 10 operating care homes includes four homes which have opened since 2022. In addition, we have started construction and plan to open three new homes in 2026. We expect to grow revenue from £90m in 2025 to £150m when all current and under construction homes are mature.
Duties & Responsibilities
Paid Search & Performance Marketing
- Manage day-to-day paid search activity across Google Ads and Meta Business Suite, optimising campaigns for lead generation and occupancy growth.
- Develop and execute paid media strategies, including keyword planning, ad copywriting, audience targeting, and remarketing campaigns.
- Monitor and adjust bid strategies (manual and automated) to achieve target CPL and maximise ROI.
Email Marketing & CRM
- Lead the migration from Constant Contact to MailChimp, including data migration, template creation, automation workflows, and list segmentation.
- Build and execute acquisition, retention, and engagement email campaigns.
- Run A/B testing for subject lines, creative, and CTAs to improve performance.
- Monitor and report on campaign KPIs (open rate, CTR, conversions), ensuring GDPR compliance.
Social Media Management
- Plan, execute, and optimise organic and paid social campaigns across Facebook, Instagram, and LinkedIn for our care homes
- Ensure content is on-brand, visually engaging, and optimised for each platform.
- Track engagement and reach, using analytics to inform future campaigns.
Website & SEO
- Support the launch of the new company website, creating and optimising content and building pages in WordPress.
- Work with the SEO agency to implement technical and on-page SEO improvements, monitor rankings, and ensure best practice.
- Maintain the website post-launch, keeping content accurate, relevant, and optimised.
Content Creation & AI Tools
- Create high-quality digital assets for web, email, and social media.
- Use AI tools (e.g. ChatGPT, Canva AI) to streamline production and testing.
- Maintain consistent brand tone and style across all content.
Analytics & Reporting
- Use Google Analytics, MailChimp reporting, and social insights to track performance.
- Provide monthly performance reports to the Head of Marketing with recommendations for improvement.
Agency & Stakeholder Collaboration
- Act as day-to-day contact for digital agencies, ensuring work is aligned to strategy and timelines.
- Collaborate with internal stakeholders on campaigns, launches, and lead generation activity.
Qualifications
- Proven experience in digital marketing, with a focus on email, content creation, website management and SEO.
- Hands-on experience with MailChimp and WordPress.
- Strong understanding of social media.
- Data-driven approach with experience in Google Analytics, Meta Business Suite, and campaign reporting.
- Excellent copywriting and proofreading skills.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Desirable Attributes
- Experience managing agency relationships.
- Understanding of CRO and UX principles.
- Experience with marketing automation and AI tools.
- Creative and proactive, with a passion for digital innovation.
Digital Marketing Manager in Beaconsfield employer: Signature Senior Lifestyle
Signature Senior Lifestyle is an exceptional employer, offering a dynamic work environment where innovation meets compassion in the care sector. As a Digital Marketing Manager, you will play a crucial role in shaping our digital strategy while benefiting from a supportive culture that prioritises employee growth and development. With exciting expansion plans and a commitment to excellence, you'll find meaningful opportunities to make a real impact in the lives of our residents and the community.
Contact Details:
Signature Senior Lifestyle Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Beaconsfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing projects, especially those involving email campaigns, social media, and SEO. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their work and how you could contribute, especially with your expertise in digital marketing.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your approach to highlight how your skills align with our goals, especially in areas like email marketing and content creation.
We think you need these skills to ace Digital Marketing Manager in Beaconsfield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Marketing Manager role. Highlight your hands-on experience with email marketing, social media, and website management to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your previous roles have prepared you for this position. Don’t forget to mention your experience with MailChimp and WordPress!
Showcase Your Results:We love numbers! When detailing your past achievements, include specific metrics that demonstrate your impact, like improved open rates or increased engagement on social media. This will help us see the value you can bring to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at Signature Senior Lifestyle
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around email marketing, SEO, and social media strategies. Be ready to discuss specific campaigns you've managed and the results they achieved, as this will show your hands-on experience.
✨Showcase Your Analytical Skills
Since this role is data-driven, be prepared to talk about how you've used analytics tools like Google Analytics or MailChimp reporting in past roles. Bring examples of how you've tracked performance and made data-informed decisions to optimise campaigns.
✨Demonstrate Your Project Management Skills
This position requires juggling multiple projects, so highlight your organisational skills. Share examples of how you've successfully managed timelines and collaborated with teams or agencies to deliver projects on time and within budget.
✨Be Creative and Innovative
Signature Senior Lifestyle values creativity, so don’t shy away from sharing your innovative ideas. Discuss any unique content creation methods you've used, especially with AI tools, and how they helped enhance brand presence or engagement.
