At a Glance
- Tasks: Drive DTC growth through digital strategies and customer insights.
- Company: Ambitious FMCG business with a strong brand portfolio.
- Benefits: Ownership of projects, fast-paced environment, and measurable impact.
- Other info: Join a team focused on innovation and growth opportunities.
- Why this job: Shape the future of DTC and challenge the status quo.
- Qualifications: 3+ years in DTC/digital acquisition, Shopify experience, and analytical mindset.
Are you a commercially driven DTC growth specialist who thrives on building channels, testing ideas and turning insight into measurable growth? This is an opportunity to join an ambitious FMCG business where you’ll have the opportunity to shape the future of its DTC channel. With a strong portfolio of great brands and a clear ambition to accelerate online growth, the business is looking for a DTC Manager who can take ownership of the channel strategy, maximise its potential and drive profitable growth through data-led decision making.
This is not a role for someone who simply wants to maintain an existing e-commerce operation. This is an opportunity for someone who wants to build, challenge and improve. Someone who enjoys understanding what makes customers tick, identifying opportunities, testing new ideas and turning insights into action.
As DTC Manager, you’ll be responsible for growing the channel through a combination of digital acquisition, website optimisation, customer insight and commercial thinking. You’ll work closely with teams across Marketing, Supply Chain, Customer Service and Finance to ensure DTC becomes an increasingly important driver of growth across the business. This role would suit someone who is naturally curious, proactive and commercially minded. Someone who is comfortable getting into the detail, but also able to step back and think strategically about where the channel should go next.
Key responsibilities include:- Own and execute the DTC growth strategy, identifying opportunities to increase revenue, conversion and customer value
- Drive growth across digital acquisition channels, using insight and performance data to maximise ROI
- Optimise the customer journey across Shopify platforms, improving conversion, retention and overall online performance
- Work with the wider team on the development of CRM, SEO and wider digital capabilities to maximise long-term channel growth
- Manage website content, promotions and trading activity to ensure effective execution
- Monitor performance, provide actionable insights and make recommendations to improve commercial outcomes
- Work collaboratively with internal teams and external partners to deliver campaigns and identify new growth opportunities
We are looking for someone who combines digital expertise with a strong commercial mindset. Someone who is ambitious, analytical and not afraid to challenge the status quo. The successful candidate will likely be:
- An experienced DTC / digital acquisition professional with 3+ years’ experience growing online channels
- Experienced working with Shopify and familiar with Google Analytics and key digital performance metrics
- Commercially focused, with a strong understanding of ROI and what drives profitable growth
- A self-starter who takes ownership, uses initiative and thrives in a fast-moving environment
- Curious, analytical and always looking for opportunities to improve performance
- Comfortable bringing new ideas, testing new approaches and challenging existing ways of working
- Ideally experienced within a high-growth DTC brand, FMCG, consumer goods or a similar fast‑paced environment
This is an exciting opportunity to join a business with ambitious plans, where you’ll have genuine ownership of a growing channel and the opportunity to make a measurable impact.
DTC Manager in Manchester employer: Signature Career Management
At Signature Career Management, we pride ourselves on being an excellent employer that values teamwork and individual contributions. Our supportive work culture fosters collaboration and innovation, providing ample opportunities for professional growth in the dynamic FMCG sector. Located in a vibrant area, we offer a unique chance to be part of a brand committed to health and sustainability, making your work both meaningful and rewarding.
Contact Details:
Signature Career Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land DTC Manager in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Signature Career Management are looking for when hiring for a DTC Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Signature Career Management for the DTC Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Signature Career Management as a DTC Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Signature Career Management’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a DTC Manager.
We think you need these skills to ace DTC Manager in Manchester
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Signature Career Management, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Signature Career Management's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Signature Career Management. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Signature Career Management
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Signature Career Management uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Signature Career Management. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
