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- Tasks: Lead a dynamic sales team and drive growth in the ethnic food market.
- Company: Join a fast-paced FMCG business with exciting national expansion plans.
- Benefits: Competitive salary, generous car allowance, and performance bonuses.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a vibrant market while developing your leadership skills.
- Qualifications: Experience in sales management and a passion for the food industry.
The predicted salary is between 50000 - 65000 £ per year.
Are you a commercially driven sales professional with experience in foodservice, retail, or wholesale? Want to join a dynamic, entrepreneurial FMCG business backed by the strength of a wider group? This is your chance to play a key role in the growth of a fast-paced, people-focused food company with deep roots in ethnic food markets and exciting plans for national expansion.
About the Role:
We’re hiring a Field Sales Manager in London (West-London), focused on driving growth across the out-of-home (OOH) sector (HORECA/Wholesalers/Distributors) and alongside independent retailers (South-Asian specific), managing a team of 2.
What You'll Do:
- Key focus is managing a team of 2 within the region, supporting them on their development and improving team performance.
- Map out the market in these regions and build long-term partnerships with key customers.
- Help shape the strategy for growing a vibrant, ever-evolving ethnic market with authenticity and insight.
- Play a lead role in launching NPD under household, trusted brands.
- Report to an experienced Senior Sales Leader with a strong track record in team development.
- Lead from the front in a high-impact regional role that’s crucial to the business’s continued success.
- Work for a business with huge market share in the ethnic food space.
- Enjoy a culture of collaboration, internal progression, and bold innovation.
You’ll ideally have:
- Experience in people management - your role will be predominately people manager alongside some account management of a key customer.
- Energy, charisma and the ability to roll up your sleeves and get down into the nitty gritty of the South-Asian market.
- Experience managing customers in foodservice, wholesale, retail, or FMCG channels (OOH experience is a big plus).
- Strong commercial acumen - a track record of owning and growing a P&L is a bonus!
- Experience working with a diverse range of customer groups - from regional/national wholesalers to independent retailers and end-users.
- A growth mindset and an appetite for launching new products and categories.
- Excellent communication, influencing, and negotiation skills.
- Strong planning and organisation abilities - you’ll be managing multiple priorities across a regional territory.
- A full UK driving licence and willingness to travel regularly across West London.
The Perks:
- Competitive base salary + £8,500 car allowance.
- 25% bonus based on several performance metrics.
- Strategic ownership in a growth-focused role.
- Learning, coaching, and development culture.
- Support from a broader network of sales and marketing experts within a large parent group.
To apply directly, please send a copy of your CV to or alternatively, click 'Apply'.
Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn’t always possible. If you are not contacted within 3 working days, unfortunately, you haven't been shortlisted for this role.
Please note Signature Career Management is acting as an employment agency.
Field Sales Manager (London) employer: Signature Career Management
Contact Detail:
Signature Career Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Manager (London)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the foodservice and FMCG sectors. Attend industry events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the ethnic food market! When you get the chance to chat with hiring managers or during interviews, share your insights and experiences related to South-Asian markets. This will demonstrate your genuine interest and make you stand out from the crowd.
✨Tip Number 3
Prepare for those interviews by researching the company’s products and their market position. Be ready to discuss how you can contribute to their growth strategy, especially in the OOH sector. Tailoring your approach shows that you’re not just another candidate but someone who’s truly invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team. Let’s get you that Field Sales Manager role!
We think you need these skills to ace Field Sales Manager (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Sales Manager role. Highlight your experience in foodservice, retail, or wholesale, and don’t forget to showcase your people management skills. We want to see how you can drive growth in the OOH sector!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the ethnic food market and how your background makes you the perfect fit for our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your commercial acumen and ability to manage teams. Numbers speak volumes, so if you've grown a P&L or built strong customer relationships, let us know!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it shows you’re keen to join our dynamic team!
How to prepare for a job interview at Signature Career Management
✨Know Your Market
Before the interview, dive deep into the South-Asian food market and the out-of-home (OOH) sector. Understand the key players, trends, and challenges. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth strategy.
✨Showcase Your People Skills
As a Field Sales Manager, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, focusing on development and performance improvement. Highlight your ability to motivate and inspire others, as this is crucial for the role.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving and negotiation skills. Think of specific scenarios where you've had to navigate challenges in sales or team management. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Your Commercial Acumen
Be ready to discuss your experience with P&L ownership and how you've driven growth in previous roles. Bring data or examples that showcase your commercial success, as this will resonate well with the interviewers looking for someone who can make an impact.