At a Glance
- Tasks: Lead CRM strategy and transform customer retention for a fast-growing FMCG brand.
- Company: Dynamic London-based FMCG brand scaling rapidly since 2020.
- Benefits: Opportunity to shape your career and make a significant impact.
- Other info: Ideal for self-starters who thrive in ambiguity and change.
- Why this job: Own your strategy in a challenging yet rewarding environment.
- Qualifications: Experience in CPG, customer retention, and subscription models.
The predicted salary is between 60000 - 80000 £ per year.
This is an opportunity not to be missed out on if you’re in the field of CRM and wanting to make an impact on your career. Not all CRM Manager roles are made equal, and this one gives you accountability to set strategic direction and shape the future of retention and customer lifecycle in a D2C led FMCG brand which is scaling at pace.
You’ll transform their retention, and for you, you transform your career having made a huge impact demonstrating your ability in CRM Leadership and best practice. They’ve scaled extraordinarily quickly since their founding back in 2020 and today built an FMCG brand with serious value attached to it. They’re a London based business which is growing at pace, and that comes with as much excitement as it does with ambiguity and growing pains. Therefore, this won’t be for everyone.
You’ve got to be a bit of an entrepreneur yourself and thrive in ambiguity, pace of change, testing and learning, failing, going again and taking ownership for your strategy. It won’t be plain sailing, and it will challenge you. You can make a difference here though! Some of you will love what I’ve just described, thriving off that level of accountability, really carving something out, and some of you reading this will know deep down this isn’t for you.
If you’re someone who wants to really own part of a scaling brand and accountability excites you rather than scares you, you may have just stumbled across a role which will allow you to set direction and make a big impact. People are front and centre of this London based FMCG brand's growth strategy and specifically looking for someone who will tell them what to do, not the other way around.
What does it take in character to really thrive here?
- A positive outlook
- Honesty, humility and curiosity
- Self-starters who are willing to figure it out and happy to place themselves out of their comfort zone
- You’re the kind of person who says ‘leave this with me, I’ll take care of that’
Here’s a little more about the role and what you’ll be getting up to:
- Taking accountability for building on the foundations of CRM and retention already set, owning and creating flows, segmentation etc., optimising, testing, learning going again. This is from pre-acquisition to subscriptions and then churn.
- Setting the strategic direction as well as execution paying close attention to Conversion rate, Churn, LTV, Win back.
- Work closely with the brand team to ensure a better connection and consistency in brand image.
- Committed to driving revenue through retention working hand in hand with the wider growth team.
What we’re ideally looking for in experience:
- CPG experience client or agency side – worked at pace and in ambiguity in a D2C led brand.
- Owned full customer retention lifecycle – ideally having subscription experience.
- You’re strategic yet executional and enjoy the balance of both with strong commercial acumen.
- Someone who gets obsessed with driving revenue and experienced in doing so through retention.
This is an awesome role within an awesome team. If this sounds like something you’d like to learn more about and CRM is your thing, please don’t hesitate in applying to learn more!
Customer Relationship Management Lead in London employer: Signature Career Management
Join a dynamic London-based FMCG brand that is rapidly scaling and offers an exciting opportunity for growth and impact in the Customer Relationship Management field. With a strong focus on employee development, a culture that embraces accountability and innovation, and the chance to shape strategic direction, this role is perfect for self-starters who thrive in a fast-paced environment. You'll be part of a team that values curiosity and collaboration, making it an excellent employer for those looking to make a meaningful difference in their careers.
Contact Details:
Signature Career Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Signature Career Management and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Signature Career Management are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Signature Career Management on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Signature Career Management. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Relationship Management Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Signature Career Management. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Signature Career Management:Show us that you’ve done your homework! In your application, briefly mention what you admire about Signature Career Management’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Signature Career Management
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Signature Career Management will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Signature Career Management, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
