At a Glance
- Tasks: Lead CRM strategy and transform customer retention for a fast-growing FMCG brand.
- Company: Dynamic London-based FMCG brand with a focus on innovation and growth.
- Benefits: Exciting challenges, career impact, and the chance to shape a brand's future.
- Other info: Ideal for self-starters who thrive in fast-paced, ambiguous environments.
- Why this job: Own your strategy and make a real difference in a scaling company.
- Qualifications: Experience in D2C brands and full customer retention lifecycle.
The predicted salary is between 60000 - 75000 £ per year.
This is an opportunity not to be missed out on if you’re in the field of CRM and wanting to make an impact on your career. Not all CRM Manager roles are made equal, and this one gives you accountability to set strategic direction and shape the future of retention and customer lifecycle in a D2C led FMCG brand which is scaling at pace.
For them, you’ll transform their retention; for you, you transform your career having made a huge impact demonstrating your ability in CRM Leadership and best practice. They’ve scaled extraordinarily quickly since their founding back in 2020 and today built an FMCG brand with serious value attached to it. They’re a London based business which is growing at pace and that comes with as much excitement as it does with ambiguity and growing pains. Therefore, this won’t be for everyone. You’ve got to be a bit of an entrepreneur yourself and thrive in ambiguity, pace of change, testing and learning, failing, going again and taking ownership for your strategy. It won’t be plain sailing, and it will challenge you. You can make a difference here though!
Some of you will love what I’ve just described, thriving off that level of accountability, really carving something out, and some of you reading this will know deep down this isn’t for you. If you’re someone who wants to really own part of a scaling brand and accountability excites you rather than scares you, you may have just stumbled across a role which will allow you to set direction and make a big impact. People are front and centre of this London based FMCG brand's growth strategy and specifically looking for someone who will tell them what to do, not the other way around.
What does it take in character to really thrive here?
- A positive outlook
- Honesty, humility and curiosity
- Self-starters who are willing to figure it out and happy to place themselves out of their comfort zone
- You’re the kind of person who says ‘leave this with me, I’ll take care of that’
If that sounds like you, here’s a little more about the role and what you’ll be getting up to:
- Taking accountability for building on the foundations of CRM and retention already set, owning and creating flows, segmentation etc., optimising, testing, learning going again. This is from pre-acquisition to subscriptions and then churn.
- Setting the strategic direction as well as execution paying close attention to; Conversion rate, Churn, LTV, Win back.
- Work closely with the brand team to ensure a better connection and consistency in brand image.
- Committed to driving revenue through retention working hand in hand with the wider growth team.
What we’re ideally looking for in experience:
- CPG experience client or agency side – worked at pace and in ambiguity in a D2C led brand.
- Owned full customer retention lifecycle – ideally having subscription experience.
- You’re strategic yet executional and enjoy the balance of both with strong commercial acumen.
- Someone who gets obsessed with driving revenue and experienced in doing so through retention.
This is an awesome role within an awesome team. If this sounds like something you’d like to learn more about and CRM is your thing, please don’t hesitate in applying to learn more!
CRM Manager in London employer: Signature Career Management
Join a dynamic London-based FMCG brand that is rapidly scaling and offers an exciting opportunity for a CRM Manager to make a significant impact on both the company and your career. With a strong focus on employee growth, a culture that embraces accountability and innovation, and the chance to shape strategic direction in a fast-paced environment, this role is perfect for self-starters who thrive in ambiguity and are eager to drive customer retention and revenue. Here, you will not only transform the brand's CRM strategy but also develop your skills in a supportive and challenging atmosphere.
Contact Details:
Signature Career Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Get to know the company inside out! Research their brand, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by thinking about how you can tackle their challenges. Bring ideas on CRM strategies and retention improvements to the table. Show them you’re ready to take ownership!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference.
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Show Your Passion for CRM:When you’re writing your application, let your enthusiasm for CRM shine through! Talk about your experiences and how they’ve shaped your understanding of customer retention. We want to see that you’re not just looking for a job, but that you’re genuinely excited about making an impact in this field.
Be Specific About Your Achievements:Don’t just list your responsibilities; highlight your achievements! Use numbers and examples to show how you’ve driven revenue or improved retention rates in previous roles. This will help us see the tangible impact you can bring to our team.
Tailor Your Application:Make sure to customise your application to fit the role. Reference specific aspects of the job description and explain how your skills align with what we’re looking for. This shows us that you’ve done your homework and are serious about joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Signature Career Management
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools. Brush up on your knowledge of customer retention lifecycles, especially in a D2C context. Be ready to discuss how you've successfully implemented these strategies in past roles.
✨Showcase Your Entrepreneurial Spirit
This role is all about taking ownership and thriving in ambiguity. Prepare examples from your experience where you’ve taken initiative, navigated challenges, and driven results. Highlight your ability to adapt and learn quickly in fast-paced environments.
✨Connect with the Brand's Vision
Research the company’s brand and its growth strategy. Be prepared to discuss how you can align your CRM strategies with their goals. Show enthusiasm for their mission and how you can contribute to building a strong customer connection.
✨Demonstrate Your Analytical Skills
Since this role involves optimising conversion rates and reducing churn, be ready to talk about your analytical approach. Share specific metrics you've improved in previous roles and how you used data to inform your decisions. This will show you have the commercial acumen they’re looking for.
