Head of UK Sales

Head of UK Sales

Slough Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a dynamic sales team and drive growth in the premium No & Low category.
  • Company: Exciting brand redefining the non-alcoholic market with global presence.
  • Benefits: Competitive salary, hands-on leadership role, and opportunity to shape the future.
  • Why this job: Make a real impact in a fast-growing industry while leveraging your network.
  • Qualifications: Proven sales leader with strong connections in the premium On-Trade sector.
  • Other info: Thriving environment for those who love face-to-face engagement and strategic execution.

The predicted salary is between 36000 - 60000 ÂŁ per year.

Are you a sales leader who thrives in the premium On-Trade world? Do you bring a black book of high-end hospitality contacts and the energy to turn strategy into serious growth? If you’re as comfortable rolling your sleeves up as you are leading from the front, this could be your next big move.

Signature Career Management is proud to partner with one of the most exciting premium No & Low brands in the market – a fast-growing business that’s redefining how we view the category. Present in 20 markets worldwide, this brand has listings in over 100 Michelin-star restaurants and some of the world’s most prestigious hotel groups. Their award-winning liquids and beautiful design have made them the name to know in the emerging premium non-alcoholic category.

Now, they’re looking for a Head of UK Sales to lead their next phase of growth. This is not a desk job. It’s a hands-on leadership role where you’ll drive strategy and execution, managing a talented team of four across On-Trade and Retail, and playing a pivotal role in scaling the UK business.

So, what’s involved?

  • Lead, inspire, and develop a team of four.
  • Build and execute the UK commercial strategy, with a primary focus on prestige On-Trade.
  • Leverage your network to unlock major national account wins across restaurant and hotel groups.
  • Partner closely with marketing to deliver impactful activations and brand experiences.
  • Get stuck in – whether it’s negotiating listings, mentoring your team, or pouring samples at a tasting.
  • Double UK revenue within 12 months while maintaining commercial margin and brand integrity.

About you

  • A natural relationship builder with a strong network across the premium On-Trade (think fine dining, hotel groups, top-tier bars and restaurants).
  • Proven sales leader – you’ve managed, coached, and grown a team before.
  • Strategic yet hands-on: you’ll build the plan and execute it with energy.
  • Experienced in small, fast-paced, entrepreneurial environments (not corporate suits).
  • Commercially sharp and fiercely competitive when it comes to negotiating the right deal.
  • A “social butterfly” who thrives on face-to-face engagement and getting things done.
  • London-based (or close enough to be in the city 3+ days per week).

If you’re ready to lead, sell, and shape the future of the premium No & Low category – we should definitely talk.

To apply directly, please send your CV to daniela@signaturecm.co.uk or apply via the link below.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.

Please note Signature Career Management is acting as an employment agency.

Head of UK Sales employer: Signature Career Management

Join a dynamic and innovative company that is at the forefront of the premium No & Low category, where your contributions will directly impact growth and success. With a vibrant work culture that encourages hands-on leadership and collaboration, you will have the opportunity to develop your team while leveraging your extensive network in the high-end hospitality sector. Located in London, this role offers not only competitive compensation but also the chance to be part of a fast-growing brand that values creativity and strategic thinking.
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Contact Detail:

Signature Career Management Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of UK Sales

✨Network Like a Pro

Get out there and connect with people in the premium On-Trade scene. Attend industry events, tastings, and networking meet-ups to expand your black book. Remember, it’s all about who you know and how you can leverage those relationships!

✨Show Your Hands-On Approach

When you’re in interviews or networking, highlight your hands-on leadership style. Share examples of how you’ve rolled up your sleeves to drive sales and mentor your team. This will show potential employers that you’re not just a strategist but also someone who gets things done.

✨Tailor Your Pitch

Make sure to tailor your pitch to the specific company and role. Research their brand, values, and recent achievements, and weave that into your conversations. This shows you’re genuinely interested and have done your homework!

✨Apply Through Our Website

Don’t forget to apply through our website for the best chance at landing that dream job! It’s a straightforward process, and we’re here to help you every step of the way. Let’s get you in front of the right people!

We think you need these skills to ace Head of UK Sales

Sales Leadership
Network Building
Commercial Strategy Development
Team Management
Negotiation Skills
On-Trade Market Knowledge
Relationship Management
Hands-on Execution
Mentoring
Performance Coaching
Entrepreneurial Mindset
Competitive Negotiation
Face-to-Face Engagement
Brand Activation

Some tips for your application 🫡

Show Off Your Sales Savvy: Make sure your CV highlights your sales achievements and leadership experience. We want to see how you've turned strategies into growth before, so don’t hold back on the numbers!

Network Like a Pro: Since this role is all about relationships, mention your connections in the premium On-Trade world. We love seeing a strong black book, so if you’ve got it, flaunt it!

Be Hands-On in Your Approach: In your application, reflect your hands-on style. Whether it’s mentoring or negotiating, we want to know how you get stuck in and lead from the front.

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any updates!

How to prepare for a job interview at Signature Career Management

✨Know Your Market

Before the interview, dive deep into the premium On-Trade market. Familiarise yourself with current trends, key players, and the brand's position within the industry. This knowledge will not only impress but also help you articulate how your experience aligns with their goals.

✨Leverage Your Network

Since this role requires a strong network in high-end hospitality, be ready to discuss specific contacts and relationships you've built. Prepare examples of how these connections can lead to significant wins for the company, showcasing your ability to drive growth.

✨Showcase Your Leadership Style

As a hands-on leader, be prepared to share your approach to managing and inspiring teams. Think of specific instances where you've successfully coached team members or led them through challenges, highlighting your strategic yet approachable style.

✨Prepare for Real Scenarios

Expect to discuss real-life scenarios during the interview. Prepare to talk about how you would negotiate listings or handle a challenging situation with a client. This will demonstrate your practical skills and readiness to get stuck in from day one.

Head of UK Sales
Signature Career Management
Location: Slough
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