At a Glance
- Tasks: Lead brand strategy and drive growth for a fast-growing food brand.
- Company: Join one of the UK's most exciting challenger food brands.
- Benefits: Ownership of brand direction, influence at board level, and a dynamic work environment.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Shape the future of a brand and make a lasting impact in a thriving market.
- Qualifications: Significant brand marketing experience in FMCG and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
This is an opportunity to join one of the UK's fastest-growing challenger food brands; do you have what it takes? Are you looking for the opportunity to shape a brand that has already disrupted the category and is now on the journey to becoming a household name? This is a business that has built incredible momentum in a short space of time and is now entering its next phase of growth. With nationwide retail distribution, a thriving D2C business, and ambitious plans ahead, they are looking for a commercially-minded brand leader to define what the brand stands for, build national awareness, and drive long‑term growth.
As Head of Brand & Marketing, you will be responsible for owning the brand strategy and leading the function through an exciting period of expansion. This role is unique – yes, you'll be setting the strategic direction, presenting to founders and influencing board‑level decisions, but you'll also be expected to roll up your sleeves, challenge thinking, build the commercial case for investment, and work collaboratively across Creative, Growth, Sales and Finance. If you're looking for a role where you can genuinely shape the future of a business, this is it.
Key responsibilities:
- Develop and own the overall brand strategy, defining positioning, audience, value proposition and long‑term direction whilst ensuring the wider business is aligned behind it.
- Lead the annual brand plan, identifying key campaigns, partnerships, launches and cultural moments to drive awareness, consideration and category leadership across both retail and D2C.
- Build and own the commercial case for brand investment, working closely with Finance and the wider leadership team to ensure investment delivers measurable business impact.
- Establish clear brand health metrics, measure performance, develop the brand team, and provide strategic leadership across the business to ensure the brand continues to evolve and grow.
You will need to be commercially astute, strategically strong and comfortable operating in a fast‑moving environment. This isn't a role for someone who wants to simply maintain a brand - it's for someone who wants to build one. This is an opportunity to join an ambitious challenger brand where you'll have genuine ownership, influence the direction of the business, and play a defining role in its next stage of growth.
The ideal candidate:
- Will have significant brand marketing experience within FMCG in a high‑growth challenger environment.
- Strong understanding of both retail and D2C channels, with experience building brands across multiple touchpoints.
- Commercially minded with experience managing budgets and building investment cases.
- Comfortable using brand health metrics and consumer insight to influence decision making.
- An inspiring leader with excellent stakeholder management and communication skills.
- Ambitious, hands‑on and excited by the opportunity to make a lasting impact.
Contact Details:
Signature Career Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Signature Career Management and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Signature Career Management are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Signature Career Management on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Signature Career Management. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Signature Career Management. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Signature Career Management:Show us that you’ve done your homework! In your application, briefly mention what you admire about Signature Career Management’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Signature Career Management
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Signature Career Management will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Signature Career Management, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
