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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and drive brand awareness for a fast-growing FMCG brand.
- Company: Dynamic challenger brand backed by a stable global parent company.
- Benefits: Competitive salary, growth opportunities, and the chance to make a significant impact.
- Why this job: Join a premium brand and shape its identity in a thriving market.
- Qualifications: 5+ years in brand management, preferably in food or beverage sectors.
- Other info: Collaborative environment with a focus on innovation and customer engagement.
The predicted salary is between 36000 - 60000 £ per year.
This role targets a senior Marketing professional seeking a Director level position in a nimble, proactive challenger brand with the stability of a larger organization. The business is a £25m UK operation backed by a global US parent, offering agility, resource backing, and potential for significant impact. This FMCG brand provides balance with a premium, stand-out identity, ongoing NPD investment, and a growth trajectory as the fastest growing brand in its category in the UK.
Responsibilities
- Develop and implement innovative and cost-effective marketing strategies to support the business goals
- Drive brand awareness to attract new audiences / shoppers
- Spearhead the development and execution of brand plans, including P&L oversight, to establish a leading premium brand identity
- Collaborate with co-manufacturing partners and the US team to develop and bring to market NPD
- Plan and manage trade events to drive customer and consumer awareness and trial
- Conduct commercial performance analysis (e.g., promotions and category insights)
- Support on customer range reviews with a shopper- and category-first approach
- Work with sales to build customer-tailored support plans for OOH and Retailer initiatives
- Manage a brand manager and external category consultant
What we’re looking for
- You will have at least 5 years of brand management experience, ideally within the food or beverage industry, in a role with line management.
- Experience with challenger brands or medium-size businesses that operate in both OOH and retail is preferred.
- Comfortable using Epos / Circana and Kantar data.
- Strong stakeholder management skills are essential.
How to apply
To apply directly please send a copy of your CV to or apply via the link below. Please note Signature Career Management is acting as an employment agency. We aim to respond to all applications; if you are not contacted within 3 working days, you have not been shortlisted for this role.
Marketing Director in England employer: Signature Career Management
Contact Detail:
Signature Career Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a Marketing Director role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is polished and showcases your achievements in brand management. Highlight your experience with challenger brands and any innovative marketing strategies you've implemented.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their brand identity, recent NPD investments, and growth trajectory. This will help you tailor your answers and show that you're genuinely interested in making an impact.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Director in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your brand management experience, especially in the food or beverage industry, and showcase any work with challenger brands. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of innovative marketing strategies you've implemented and how they drove brand awareness. Let us know what makes you tick!
Showcase Your Data Skills: Since we're looking for someone comfortable with Epos/Circana and Kantar data, make sure to mention any relevant experience you have with these tools. We love data-driven decision-making, so show us how you've used insights to shape your marketing strategies.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any updates. Plus, it’s super easy – just follow the link provided!
How to prepare for a job interview at Signature Career Management
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their current market position, recent campaigns, and how they differentiate themselves in the FMCG sector. This knowledge will help you demonstrate your genuine interest and ability to contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've implemented in previous roles. Use examples that highlight your ability to drive brand awareness and manage P&L effectively. Be ready to explain how your innovative approaches have led to measurable results, especially in challenger brands or medium-sized businesses.
✨Engage with Data Insights
Familiarise yourself with Epos, Circana, and Kantar data. Be prepared to discuss how you've used these tools to analyse commercial performance and inform marketing decisions. Showing your comfort with data will reassure them of your analytical skills and strategic mindset.
✨Demonstrate Stakeholder Management Skills
Think of examples where you've successfully collaborated with various stakeholders, including co-manufacturing partners and sales teams. Highlight your communication skills and how you've tailored support plans to meet different needs. This will show that you're not just a marketer but a team player who can drive results across departments.
