At a Glance
- Tasks: Lead CRM strategy and transform customer retention for a fast-growing FMCG brand.
- Company: Dynamic London-based FMCG brand scaling rapidly since 2020.
- Benefits: Opportunity to make a real impact and grow your career in a vibrant environment.
- Other info: Join a supportive team where people are at the heart of growth.
- Why this job: Own your strategy and thrive in a fast-paced, entrepreneurial setting.
- Qualifications: Experience in CPG, customer retention, and a passion for driving revenue.
The predicted salary is between 50000 - 65000 £ per year.
This is an opportunity not to be missed out on if you’re in the field of CRM and wanting to make an impact on your career. Not all CRM Manager roles are made equal, and this one gives you accountability to set strategic direction and shape the future of retention and customer lifecycle in a D2C led FMCG brand which is scaling at pace.
You’ll transform their retention, and for you, you transform your career having made a huge impact demonstrating your ability in CRM Leadership and best practice. They’ve scaled extraordinarily quickly since their founding back in 2020 and today built an FMCG brand with serious value attached to it. They’re a London based business which is growing at pace, and that comes with excitement as well as ambiguity and growing pains. Therefore, this won’t be for everyone.
You’ve got to be a bit of an entrepreneur yourself and thrive in ambiguity, pace of change, testing and learning, failing, going again and taking ownership for your strategy. It won’t be plain sailing, and it will challenge you. You can make a difference here though! Some of you will love what I’ve just described, thriving off that level of accountability, really carving something out, while some of you reading this will know deep down this isn’t for you.
If you’re someone who wants to really own part of a scaling brand and accountability excites you rather than scares you, you may have just stumbled across a role which will allow you to set direction and make a big impact. People are front and centre of this London based FMCG brand's growth strategy and specifically looking for someone who will tell them what to do, not the other way around.
What does it take in character to really thrive here?
- A positive outlook
- Honesty, humility and curiosity
- Self-starters who are willing to figure it out and happy to place themselves out of their comfort zone
- You’re the kind of person who says ‘leave this with me, I’ll take care of that’
Here’s a little more about the role and what you’ll be getting up to:
- Taking accountability for building on the foundations of CRM and retention already set, owning and creating flows, segmentation etc., optimising, testing, learning, going again. This is from pre-acquisition to subscriptions and then churn.
- Setting the strategic direction as well as execution paying close attention to; Conversion rate, Churn, LTV, Win back.
- Work closely with the brand team to ensure a better connection and consistency in brand image.
- Committed to driving revenue through retention working hand in hand with the wider growth team.
What we’re ideally looking for in experience:
- CPG experience client or agency side – worked at pace and in ambiguity in a D2C led brand.
- Owned full customer retention lifecycle – ideally having subscription experience.
- You’re strategic yet executional and enjoy the balance of both with strong commercial acumen.
- Someone who gets obsessed with driving revenue and experienced in doing so through retention.
This is an awesome role within an awesome team. If this sounds like something you’d like to learn more about and CRM is your thing, please don’t hesitate in applying to learn more!
CRM Manager employer: Signature Career Management
Join a dynamic London-based FMCG brand that is not just scaling rapidly but also prioritises its people at the heart of its growth strategy. As a CRM Manager, you'll have the unique opportunity to shape the future of customer retention and lifecycle management, all while working in an environment that thrives on accountability, innovation, and entrepreneurial spirit. With a commitment to employee development and a culture that embraces change and challenges, this role offers a chance to make a significant impact on both your career and the brand's success.
Contact Details:
Signature Career Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Get to know the company inside out before your interview. Research their CRM strategies, recent campaigns, and brand values. This will not only help you tailor your answers but also show that you're genuinely interested in making an impact.
✨Tip Number 2
Prepare some insightful questions to ask during the interview. Think about how you can contribute to their growth and retention strategies. This shows you're proactive and ready to take ownership of your role.
✨Tip Number 3
Showcase your entrepreneurial spirit! Share examples of how you've thrived in ambiguous situations or turned challenges into opportunities. They want someone who can navigate change and drive results, so let your experiences shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! We want to see how you've made an impact in previous roles and how you can bring that energy to our team. Make it personal and relatable!
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to this specific role. Highlight your experience with customer retention and how you’ve thrived in fast-paced environments. We love seeing candidates who really get what we’re about!
Be Honest and Humble:We value honesty and humility, so don’t be afraid to share your learning experiences or challenges you've faced. Show us how you've grown from them! This will help us see your character and how you might fit into our dynamic team.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Signature Career Management
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools. Brush up on your knowledge of customer retention lifecycles, especially in a D2C context. Be ready to discuss how you've successfully implemented these strategies in past roles.
✨Embrace the Ambiguity
This role thrives in a fast-paced, ever-changing environment. Prepare examples from your experience where you’ve navigated uncertainty and turned challenges into opportunities. Show them you’re not just comfortable with change, but that you actually thrive on it!
✨Demonstrate Your Strategic Thinking
Be prepared to talk about how you’ve set strategic directions in previous roles. Think about specific metrics like conversion rates and churn that you’ve influenced. They want to see your ability to think big while also executing effectively.
✨Show Your Passion for People
Since this brand puts people at the centre of their strategy, be ready to share how you’ve built strong relationships in your past roles. Highlight your collaborative spirit and how you’ve worked closely with teams to drive results. They want someone who can connect with others and lead with empathy.
