At a Glance
- Tasks: Lead CRM strategy and optimise customer retention for a fast-growing FMCG brand.
- Company: Dynamic London-based FMCG brand with a focus on innovation and growth.
- Benefits: Opportunity to shape your career, competitive salary, and a vibrant team culture.
- Other info: Thriving in ambiguity and change is key; this role is not for the faint-hearted.
- Why this job: Make a real impact in a role that challenges you and fosters personal growth.
- Qualifications: Experience in D2C brands, customer retention, and a strategic mindset.
The predicted salary is between 60000 - 80000 £ per year.
This is an opportunity not to be missed out on if you’re in the field of CRM and wanting to make an impact on your career. Not all CRM Manager roles are made equal, and this one gives you accountability to set strategic direction and shape the future of retention and customer lifecycle in a D2C led FMCG brand which is scaling at pace.
You’ll transform their retention, for you, you transform your career having made a huge impact demonstrating your ability in CRM Leadership and best practice. They’ve scaled extraordinarily quickly since their founding back in 2020 and today built an FMCG brand with serious value attached to it. They’re a London based business which is growing at pace and that comes with as much excitement as it does with ambiguity and growing pains. Therefore, this won’t be for everyone. You’ll need to thrive in ambiguity, pace of change, testing and learning, failing, going again and taking ownership for your strategy. It won’t be plain sailing, and it will challenge you.
People are front and centre of this London based FMCG Brands growth strategy specifically looking for someone who will tell them what to do, not the other way around:
- A positive outlook
- Honesty, humility and curiosity
- Self-starters who are willing to figure it out and happy to place themselves out their comfort zone
- You’re the kind of person who says ‘leave this with me, I’ll take care of that’
Role responsibilities:
- Taking accountability for building on the foundations of CRM and retention already set, owning and creating flows, segmentation etc., optimising, testing, learning and iterating from pre-acquisition to subscriptions and then churn.
- Setting the strategic direction as well as execution paying close attention to conversion rate, churn, LTV, win-back.
- Work closely with the brand team to ensure a better connection and consistency in brand image.
- Committed to driving revenue through retention working hand in hand with the wider growth team.
What we’re ideally looking for in experience:
- CPG experience client or agency side – worked at pace and in ambiguity in a D2C led brand.
- Owned full customer retention lifecycle – ideally having subscription experience.
- You’re strategic yet executional and enjoy the balance of both with strong commercial acumen.
- Someone who gets obsessed with driving revenue and experienced in doing so through retention.
This is an awesome role within an awesome team. If this sounds like something you’d like to learn more about and CRM is your thing, please don’t hesitate in applying to learn more!
CRM Lead employer: Signature Career Management
Join a dynamic London-based FMCG brand that is rapidly scaling and offers an exceptional opportunity for CRM professionals to make a significant impact on their careers. With a strong focus on employee growth, a culture that embraces innovation and accountability, and the chance to shape strategic direction in a fast-paced environment, this role promises not just a job, but a meaningful career journey. If you thrive in ambiguity and are eager to drive retention strategies while collaborating closely with a passionate team, this is the perfect place for you.
Contact Details:
Signature Career Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Signature Career Management and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Signature Career Management are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Signature Career Management on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Signature Career Management. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Signature Career Management. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Signature Career Management:Show us that you’ve done your homework! In your application, briefly mention what you admire about Signature Career Management’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Signature Career Management
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Signature Career Management will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Signature Career Management, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
