At a Glance
- Tasks: Lead and execute a global marketing strategy for a cutting-edge B2B SaaS company.
- Company: Join Signal AI, a forward-thinking tech firm focused on growth and innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of marketing.
- Other info: Collaborative culture with a focus on professional development and team success.
- Why this job: Make a real impact by driving demand generation and pipeline growth in a dynamic environment.
- Qualifications: Proven experience in B2B marketing leadership and a knack for strategic thinking.
The predicted salary is between 80000 - 100000 £ per year.
This is a strategic leadership role for a commercially‑minded marketing executive who knows how to build and scale a modern B2B Saa S marketing organisation.
You'll own the overall marketing strategy, aligning it with company objectives and revenue goals, while placing particular emphasis on building a world‑class demand‑generation engine that drives predictable pipeline growth.
Unlike many VP Marketing roles, this position is not expected to lead specialist functions such as Product Marketing, Content Marketing or Field Marketing, as these capabilities already exist within Signal AI.
Instead, you'll bring these teams together into a cohesive growth strategy, ensuring every marketing activity contributes to awareness, pipeline and revenue.
Working closely with Sales, Customer Success, Product and the Executive Leadership Team, you'll establish marketing as a key commercial growth function.
Marketing Strategy & Leadership
Define and execute Signal AI's global marketing strategy aligned to business objectives.
Build an integrated marketing organisation that connects brand, campaigns, product marketing, field marketing and content into a single commercial strategy.
Establish marketing planning, prioritisation and operating rhythms across the business.
Partner closely with Revenue Leadership to ensure marketing is accountable for pipeline generation and revenue outcomes.
Lead, coach and develop high‑performing marketing leaders.
Demand Generation & Growth
Own Signal AI's demand generation strategy across the entire customer journey.
Design scalable, multi‑channel programmes that generate qualified pipeline across enterprise accounts.
Develop
VP Marketing in London employer: Signal
Signal is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters collaboration and innovation. With a hybrid work model, generous compensation, and a strong emphasis on continuous learning, employees are empowered to grow their skills and advance their careers while contributing to cutting-edge AI-driven data services.
StudySmarter Expert Advice🤫
We think this is how you could land VP Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Signal and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Signal are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Signal on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Signal. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Signal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Signal:Show us that you’ve done your homework! In your application, briefly mention what you admire about Signal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Signal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Signal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Signal, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
