Head of Growth, Social

Sigma is hiring a Head of Growth, Social to turn social, community, and advocacy into channels that drive inbound. Most companies run these channels as brand awareness and grade them on impressions. We see them as a path to growth, and the person in this role will own that bet. You’ll own Sigma Public as a growth engine and run the social, creator, and advocacy programs that feed it, including a new employee‑generated content motion that turns the people who work here into our most credible marketing.

This is a new role with wide latitude on strategy and tooling. You’ll report into marketing leadership and work closely with Product Marketing, Product, and the data team. You’ll be measured on growth and content quality: weekly active builders on Sigma Public, the volume and quality of creator and employee content going out each week, the cadence and quality of social content, and the inbound that those channels generate.

What You’ll Do

• Own Sigma Public as a Growth Channel
  • Grow weekly active builders on Sigma Public from the hundreds into the thousands.
  • Run the launches, campaigns, and content that get people building on Sigma Public and sharing what they make.
  • Turn builders into sharers and shares into sign-ups, so Sigma Public compounds the way the best freemium products do.
• Run Our Social Media Accounts
  • Run Sigma's social presence day to day, starting with LinkedIn and extending to wherever our buyers and builders spend their time.
  • Treat social as a pipeline channel, not a billboard.
  • Build the cadence, formats, and hooks that move people from a scroll to a sign-up.
  • Write and edit social content that builds trust with Sigma’s audience.
  • Find the next channel before the category does, run cheap experiments, and double down on whatever earns its keep.
• Build the Advocacy and Creator Program
  • Design the program that turns customers, builders, and community members into advocates who make content about Sigma on their own.
  • Build a roster of creators and influencers shipping a steady stream of content every week, and own the briefs, the relationships, and the results.
  • Make it easy and worth it for the community to build, post, and tag, so a lot of the best Sigma content comes from outside the building.
• Launch Employee‑Generated Content (EGC)
  • Build the program, the tooling, and the incentives that get Sigma employees posting in their own voice.
  • Give people prompts, assets, and a process light enough that posting becomes a habit rather than a favor.
  • Track which content and which creators drive reach and inbound, then feed that back into what we make next.
  • Edit EGC, UGC, and social content for tone and voice.

Qualifications

NOTE: Qualifications are preferred, not required. This role is adaptable to the right candidate.

• 3–5 years running social, community, or both for a B2B SaaS, developer, or AI company is ideal.
• You’ve grown an audience somewhere and can point to content that drove more than likes, whether that was sign-ups, pipeline, or hires.
• You’ve built or run a creator, advocate, or community program and gotten other people to make content about a product they don’t work on.
• Comfortable setting a goal, pulling your own numbers in a BI tool or a spreadsheet, and reporting honestly on what’s working and what isn’t.
• You’ve used AI to make or scale real content, and you can speak honestly about where it helps and where it gets in the way.
• You’d rather post five things this week and learn than plan one perfect campaign for next quarter.
• You bring writing and editing skills that up‑level content drafts.

Bonus Points

• You’ve used Sigma or built something on Sigma Public.
• You’ve grown your own audience or creator brand, and you get why that skill transfers.
• You’ve worked with influencers or creators in a B2B setting, not just consumer.
• You’ve run employee advocacy or a social tool like Sprout Social.
• You have a writing/editing background or have worked in comms, PR, or journalism.

About Us

Sigma is an AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows all without moving data or breaking governance. Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace, giving every team the speed to act and IT the control to scale. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate‑Palmolive, and JPMorgan Chase.

Benefits For Our Full-Time Employees

• Equity
• Generous health benefits
• Flexible time off policy. Take the time off you need!
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office

Sigma is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran, or any other protected status. We have an in‑office work environment in all our offices in SF, NYC, London and Sydney.