Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead trade marketing campaigns and product launches to enhance customer experience.
- Company: Join Sigma Sports, a top retailer for premium cycling gear and exceptional service.
- Benefits: Enjoy flexible work options, including part-time remote work, and a dynamic team environment.
- Why this job: Shape the future of cycling retail while collaborating with passionate teams and brand partners.
- Qualifications: Experience in trade marketing and strong analytical skills are essential; passion for cycling is a plus.
- Other info: This role offers a chance to make a real impact in a growing company.
The predicted salary is between 42000 - 58000 £ per year.
Job Description
Trade Partnerships Manager
Contract: Full Time
Location: Head Office – Hampton Wick
Salary: £50k+
Company Overview:
Sigma Sports is a premier omnichannel destination retailer specialising in premium road and gravel cycling equipment. Renowned for curating high-quality products and delivering exceptional service, Sigma Sports operates two flagship stores in Hampton Wick and Oakham, catering to passionate cyclists seeking top-tier performance and style.
Position Overview:
Sigma Sports seeks a commercially driven Trade Partnerships Manager to lead the planning, execution, and optimisation of trade campaigns, product launches, and key brand activations. As a pivotal member of the Commercial Team, this role will work closely with the Marketing, Buying, Merchandising, and E-commerce teams to ensure commercial objectives are met while delivering a best-in-class customer experience. The successful candidate will also be responsible for commercialising retail media and tracking the effectiveness of brand investments in Sigma Sports' activations. The ideal candidate will bring strong commercial acumen, strategic planning skills, and a deep understanding of trade marketing and retail media monetisation.
Key Responsibilities:
Trade Planning & Go-To-Market Execution:
- Develop and execute trade marketing plans to support key product launches, promotions, and brand activations across all customer touchpoints.
- Collaborate with brand partners to create impactful campaigns that align with Sigma Sports' commercial goals and the brands’ strategic objectives.
- Align trade activities with seasonal priorities, ensuring a cohesive commercial calendar across physical stores and digital channels.
Commercialisation of Retail Media & Brand Partnerships:
- Identify and develop retail media opportunities across Sigma Sports’ physical and digital platforms.
- Work closely with the Head of Purchasing to integrate retail media placements (e.g., in-store displays, digital placements, content partnerships) into broader commercial agreements with brand partners.
- Support the negotiation process by identifying trade marketing opportunities that enhance brand partnerships and drive incremental revenue.
Campaign Performance & Reporting:
- Monitor and analyse the performance of trade marketing campaigns, measuring impact on sales, customer engagement, and return on investment.
- Provide data-driven insights and recommendations to senior management and brand partners to optimise trade planning and activations continuously.
- Track, evaluate, and report on the effectiveness of brand investments in Sigma Sports’ media and activations.
Cross-Functional Collaboration:
- Work closely with the Marketing Team to ensure trade plans are fully integrated into broader marketing and digital strategies.
- Partner with the Buying, Merchandising, and E-commerce teams to ensure trade activations support commercial goals and drive product sell-through.
- Ensure seamless execution of in-store and online campaigns, balancing commercial priorities with customer experience.
Customer-Centric Focus:
- Ensure all trade marketing activities enhance the customer journey and drive engagement with Sigma Sports’ premium offering.
- Balance the monetisation of retail media with maintaining a premium brand and in-store experience.
Qualifications:
- Proven experience in trade marketing, go-to-market strategy, or a similar role within retail or a customer-focused business.
- Strong commercial acumen with experience integrating marketing and retail media into commercial agreements.
- Excellent communication, negotiation, and relationship-building skills, with the ability to manage multiple internal and external stakeholders.
- Experience in campaign planning, product launches, and trade activations across online and offline channels.
- Strong analytical skills with the ability to measure performance, assess ROI, and make data-driven decisions.
- Passion for cycling and knowledge of the cycling or sports retail industry is a plus.
Location:
Hampton Wick, London (with occasional travel to Oakham). This position offers flexibility, with the option to work part-time from home.
This role presents an exciting opportunity to shape how Sigma Sports brings products to market, commercialises retail media, and strengthens key brand partnerships. If you are a strategic thinker with experience in trade marketing and retail activations, we invite you to apply and join us at Sigma Sports.
Contact Details
alex.duke@sigmasports.com
Trade Partnerships Manager employer: Sigma Sports
Contact Detail:
Sigma Sports Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Partnerships Manager
✨Tip Number 1
Familiarize yourself with Sigma Sports' product range and brand partners. Understanding their offerings and how they align with trade marketing strategies will help you demonstrate your commercial acumen during the interview.
✨Tip Number 2
Prepare to discuss specific examples of successful trade marketing campaigns you've led in the past. Highlight your ability to measure performance and ROI, as this is crucial for the role.
✨Tip Number 3
Showcase your negotiation skills by preparing a few strategies on how you would approach potential brand partnerships. This will illustrate your proactive mindset and readiness to enhance Sigma Sports' commercial agreements.
✨Tip Number 4
Emphasize your passion for cycling and knowledge of the cycling retail industry. This personal connection can set you apart from other candidates and demonstrate your commitment to Sigma Sports' mission.
We think you need these skills to ace Trade Partnerships Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Trade Partnerships Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in trade marketing, campaign planning, and retail media. Use specific examples that demonstrate your commercial acumen and strategic planning skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cycling and your understanding of the retail industry. Explain why you are excited about the opportunity at Sigma Sports and how you can contribute to their commercial goals.
Highlight Analytical Skills: In your application, emphasize your analytical skills and experience with measuring campaign performance. Provide examples of how you've used data-driven insights to optimize marketing strategies in previous roles.
How to prepare for a job interview at Sigma Sports
✨Show Your Commercial Acumen
Be prepared to discuss your previous experiences in trade marketing and how you've successfully integrated marketing strategies into commercial agreements. Highlight specific examples where your strategic planning led to measurable results.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, be ready to share examples of how you've effectively collaborated with marketing, buying, and e-commerce teams in the past. Emphasize your ability to balance different priorities while achieving common goals.
✨Prepare for Data-Driven Discussions
Expect questions about how you measure campaign performance and assess ROI. Bring data or case studies that showcase your analytical skills and your ability to make informed decisions based on performance metrics.
✨Express Your Passion for Cycling
As Sigma Sports values a passion for cycling, make sure to convey your enthusiasm for the sport and knowledge of the cycling retail industry. Share personal experiences or insights that connect your passion to the role you're applying for.
