Retail Sales Adviser – Premium Cycling Store
Retail Sales Adviser – Premium Cycling Store

Retail Sales Adviser – Premium Cycling Store

London Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales, engage customers, and deliver premium cycling experiences.
  • Company: Join Sigma Sports, a leading premium cycling store with a passion for innovation.
  • Benefits: Enjoy competitive salary, uncapped commission, exclusive discounts, and career growth opportunities.
  • Why this job: Combine your love for cycling with sales in a dynamic, supportive team environment.
  • Qualifications: Retail experience and a strong knowledge of cycling gear are essential.
  • Other info: Be part of a vibrant culture at one of the UK's top retail destinations.

The predicted salary is between 28800 - 43200 £ per year.

Hours: Full Time, 40 hours per week (Monday - Sunday)

Reports To: Store Manager

Join the Ride. Fuel Your Passion. Drive Sales.

Are you sales-driven and a rider who lives and breathes cycling? Do you thrive in a fast-paced retail environment where premium customer experiences are the standard—not the exception? If you’re ready to combine your passion for two wheels with your flair for sales, Sigma Sports Hampton Wick wants you to join our team of like-minded people.

As a Retail Sales Adviser at our flagship store, you’ll be front and centre—delivering world-class service, exceeding sales targets, and helping customers discover the very best cycling and triathlon gear on the market. From seasoned road racers to first-time triathletes, you’ll be their go-to expert.

This is your chance to join a premium retail environment powered by innovation, expertise, and the most exciting brands in the industry.

Key Responsibilities
  • Drive Sales & Beat Targets
  • Engage every customer with enthusiasm and expertise
  • Identify opportunities to up sell, cross-sell, and close sales
  • Build lasting customer relationships that keep them coming back
  • Deliver a Premium Customer Experience
  • Offer charismatic, tailored advice to cycling enthusiasts and high-net-worth clients alike
  • Go above and beyond to ensure every customer leaves inspired and satisfied
  • Become a Product Expert
  • Stay ahead of the curve with the latest tech, gear, and performance apparel
  • Represent the best brands in cycling with confidence and authority
  • Contribute to Operational Efficiency
  • Maintain stock accuracy and handle inventory with precision
  • Process and manage customer orders from delivery to aftercare
  • Ensure the store is always immaculate, well-merchandised, and ready for customers
  • Collaborate and Contribute
  • Be part of a tight-knit, passionate team that supports one another
  • Share knowledge, uphold standards, and contribute to a positive store culture
What You’ll Bring:
  • Retail sales experience, ideally in a performance-focused environment
  • Strong knowledge of cycling equipment, accessories, and clothing
  • A genuine passion for the sport—and the lifestyle
  • Outstanding communication and customer service skills
  • Detail-oriented with good organisational and stock handling skills
  • Experience with inventory systems is a plus
Benefits:
  • Competitive base salary + uncapped commission
  • Exclusive staff discounts on the best gear in cycling
  • Work with cutting-edge tech, top-tier brands, and expert colleagues
  • Company pension scheme and Cycle to Work scheme
  • Be part of a dynamic, growing retail team with exciting career opportunities

Ready to Ride With Us? If you’re serious about cycling and even more serious about sales, this is your chance to join one of the UK’s most exciting retail destinations.

Send your CV and a short cover letter telling us why you’re the perfect fit to: jack.ford@sigmasports.com

We can’t wait to meet the next star of our sales floor.

Retail Sales Adviser – Premium Cycling Store employer: Sigma Sports

At Sigma Sports Hampton Wick, we pride ourselves on being an exceptional employer that fosters a vibrant and supportive work culture for our Retail Sales Advisers. With competitive salaries, uncapped commission, and exclusive staff discounts, we empower our team to thrive in a dynamic environment where passion for cycling meets professional growth. Join us to not only enhance your sales skills but also to connect with fellow cycling enthusiasts while representing the best brands in the industry.
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Contact Detail:

Sigma Sports Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Retail Sales Adviser – Premium Cycling Store

Tip Number 1

Make sure to immerse yourself in the cycling community. Attend local cycling events, join clubs, or participate in group rides. This will not only enhance your knowledge of cycling but also help you connect with potential customers and demonstrate your passion for the sport.

Tip Number 2

Familiarise yourself with the latest cycling gear and technology. Being well-versed in the products you’ll be selling is crucial. Consider visiting competitor stores or online platforms to understand what’s trending and how you can offer superior advice to customers.

Tip Number 3

Practice your sales techniques by role-playing with friends or family. Focus on engaging customers, identifying their needs, and upselling effectively. The more comfortable you are with these skills, the better you’ll perform in a fast-paced retail environment.

Tip Number 4

Network with current employees or industry professionals. Reach out on social media platforms like LinkedIn to learn about their experiences and gather insights on what it takes to succeed at Sigma Sports. This could give you an edge during the interview process.

We think you need these skills to ace Retail Sales Adviser – Premium Cycling Store

Retail Sales Experience
Strong Knowledge of Cycling Equipment
Outstanding Communication Skills
Customer Service Skills
Detail-Oriented
Organisational Skills
Inventory Management
Sales-Driven Mindset
Ability to Upsell and Cross-Sell
Passion for Cycling
Team Collaboration
Product Knowledge
Charismatic Customer Engagement
Adaptability in a Fast-Paced Environment

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant retail sales experience, especially in performance-focused environments. Emphasise your knowledge of cycling equipment and any previous roles where you delivered exceptional customer service.

Craft a Compelling Cover Letter: In your cover letter, express your genuine passion for cycling and how it aligns with the role. Share specific examples of how you've driven sales or built customer relationships in past positions to demonstrate your suitability.

Showcase Your Product Knowledge: Mention any specific cycling gear or brands you are familiar with in your application. This will show that you are not only passionate about cycling but also knowledgeable about the products you'll be selling.

Highlight Team Collaboration: Since the role involves being part of a tight-knit team, include examples of how you've successfully collaborated with colleagues in previous jobs. This will illustrate your ability to contribute positively to the store culture.

How to prepare for a job interview at Sigma Sports

Show Your Passion for Cycling

Make sure to express your genuine love for cycling during the interview. Share personal experiences, whether it's about races you've participated in or your favourite cycling routes. This will demonstrate that you not only understand the products but also connect with the customers on a personal level.

Know the Products Inside Out

Familiarise yourself with the latest cycling gear, accessories, and performance apparel before the interview. Be prepared to discuss specific products and their benefits, as this will showcase your expertise and ability to provide tailored advice to customers.

Demonstrate Sales Skills

Prepare examples of how you've successfully driven sales in previous roles. Highlight any experience with upselling or cross-selling, and be ready to discuss how you can apply these skills in a premium retail environment like Sigma Sports.

Emphasise Team Collaboration

Since the role involves being part of a tight-knit team, share examples of how you've worked effectively with others in past jobs. Discuss how you support your colleagues and contribute to a positive store culture, which is essential for success in this position.

Retail Sales Adviser – Premium Cycling Store
Sigma Sports
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  • Retail Sales Adviser – Premium Cycling Store

    London
    Full-Time
    28800 - 43200 £ / year (est.)

    Application deadline: 2027-05-01

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    Sigma Sports

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