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- Tasks: Plan and optimise email and SMS campaigns to engage customers and boost sales.
- Company: Join Sigma Sports, a leading retailer passionate about cycling and triathlon.
- Benefits: Enjoy 33 days annual leave, generous discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team that values creativity and data-driven marketing.
- Qualifications: Experience in CRM or digital marketing with a passion for data analysis.
- Other info: Work hybrid with excellent facilities and opportunities for growth.
The predicted salary is between 30000 - 40000 £ per year.
Location: Hybrid (Head Office + Remote) | Full-time, Permanent
Hours: 40 hours Monday-Friday
Reports to: Head of Digital
About Sigma Sports
Sigma Sports began with a simple idea: create a place for people who love cycling to get the very best kit, advice and service. Over time, that passion has grown into a leading premium retailer for cycling and triathlon, supporting athletes at every level.
Today, Sigma Sports is a business driven by performance, quality and trust – with a team who are proud of what we do and how we do it. We care about our customers, we care about our craft, and we care about each other. We’re now looking for a CRM Executive to join our marketing team and play a key role in how we connect with our customers.
This is a brilliant opportunity for someone who loves data-led marketing, creative communication, and customer engagement.
You’ll be responsible for planning, delivering and optimising our email and SMS campaigns, helping us drive engagement, grow our audience and increase repeat purchasing.
Working across platforms like Attentive, Gleam and Shopify, you’ll bring campaigns to life through smart segmentation, personalisation and performance insights.
- Support product launches, promotions and seasonal activity
- Performance & Optimisation
- Analyse campaign performance (open rate, click rate, conversion)
- Daily CRM Trading
- Manage the day-to-day CRM campaign calendar
- Ensure all campaign assets (copy, imagery, links) are accurate
- Support sales events, brand partnerships and promotional activity
- Work closely with marketing, ecommerce and design teams
- Align CRM campaigns with wider trading and marketing plans
- Brief creative teams and support content development
- Develop CRM journeys and templates
- Use data and insights to continuously improve campaign performance
Experience in CRM, email marketing or digital marketing
Analytical mindset with a passion for data and performance
Experience with CRM platforms (e.g. Understanding of GDPR and marketing compliance)
Basic HTML/CSS or design tools (Figma, Canva, Adobe)
Generous 33 days annual leave, including bank holidays
Opportunity to work with leading brands in the cycling industry
Excellent staff facilities, including showers and secure bike storage
Generous staff discounts on a wide range of premium cycling products
Company pension scheme
In-house Cycle to Work scheme
Senior CRM Executive - homeworking/hybrid in London employer: Sigma Sports
Contact Detail:
Sigma Sports Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - homeworking/hybrid in London
✨Tip Number 1
Network like a pro! Reach out to people in the cycling and marketing industries on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns, data analysis, and any creative projects you've worked on. This is your chance to demonstrate your analytical mindset and passion for data-led marketing.
✨Tip Number 3
Prepare for interviews by researching Sigma Sports and their approach to customer engagement. Think about how you can align your experience with their values of performance, quality, and trust. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Sigma Sports family. Let’s get you that Senior CRM Executive role!
We think you need these skills to ace Senior CRM Executive - homeworking/hybrid in London
Some tips for your application 🫡
Show Your Passion for Cycling: When you're writing your application, let your love for cycling shine through! Mention any personal experiences or interests related to cycling and how they connect with our mission at Sigma Sports.
Highlight Your Data Skills: Since this role is all about data-led marketing, make sure to showcase your analytical mindset. Talk about your experience with CRM platforms and how you've used data to drive campaign success in the past.
Be Creative with Your Communication: We’re looking for someone who can bring campaigns to life! Use your application to demonstrate your creative communication skills. Maybe include a brief example of a successful campaign you’ve worked on that involved clever segmentation or personalisation.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Sigma Sports
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, like Attentive and Shopify. Be ready to discuss how you've used these tools in past roles, focusing on specific campaigns you've managed and the results you achieved.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've used performance metrics (like open rates and conversion rates) to optimise campaigns. This will demonstrate your analytical mindset and passion for data-driven marketing.
✨Understand the Brand
Do your homework on Sigma Sports and their target audience. Understand their values and how they connect with customers. This knowledge will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Be Creative with Campaign Ideas
Think of innovative campaign ideas that could work for Sigma Sports. Whether it's a seasonal promotion or a unique customer engagement strategy, having a few creative concepts ready to share can set you apart and show your enthusiasm for the role.