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- Tasks: Plan and optimise email and SMS campaigns to engage customers and boost sales.
- Company: Join Sigma Sports, a leading retailer passionate about cycling and triathlon.
- Benefits: Enjoy 33 days annual leave, staff discounts, and a dynamic work environment.
- Why this job: Be part of a growing team that values creativity and data-driven marketing.
- Qualifications: Experience in CRM or digital marketing with strong communication skills.
- Other info: Work in a supportive culture with opportunities for personal and professional growth.
The predicted salary is between 30000 - 40000 £ per year.
Location: Hybrid (Head Office + Remote) | Full-time, Permanent
Hours: 40 hours Monday-Friday
Reports to: Head of Digital
About Sigma Sports
Sigma Sports began with a simple idea: create a place for people who love cycling to get the very best kit, advice and service. Over time, that passion has grown into a leading premium retailer for cycling and triathlon, supporting athletes at every level. Today, Sigma Sports is a business driven by performance, quality and trust – with a team who are proud of what we do and how we do it. We care about our customers, we care about our craft, and we care about each other. It’s a place for people who want to be part of something growing, where ideas are welcomed and effort is noticed.
We’re now looking for a CRM Executive to join our marketing team and play a key role in how we connect with our customers.
Position Overview:
This is a brilliant opportunity for someone who loves data-led marketing, creative communication, and customer engagement. You’ll be responsible for planning, delivering and optimising our email and SMS campaigns, helping us drive engagement, grow our audience and increase repeat purchasing. Working across platforms like Attentive, Gleam and Shopify, you’ll bring campaigns to life through smart segmentation, personalisation and performance insights.
What You’ll Be Doing
- Campaign Delivery
- Plan, build and send targeted email & SMS campaigns
- Support product launches, promotions and seasonal activity
- Deliver personalised, segmented communications that drive engagement
- Performance & Optimisation
- Analyse campaign performance (open rate, click rate, conversion)
- Run A/B tests to improve results
- Identify opportunities to increase retention and customer lifetime value
- Daily CRM Trading
- Manage the day-to-day CRM campaign calendar
- Ensure all campaign assets (copy, imagery, links) are accurate
- Support sales events, brand partnerships and promotional activity
- Collaboration
- Work closely with marketing, ecommerce and design teams
- Align CRM campaigns with wider trading and marketing plans
- Brief creative teams and support content development
- Growth & Innovation
- Support subscriber growth through competitions and acquisition campaigns
- Develop CRM journeys and templates
- Use data and insights to continuously improve campaign performance
What We’re Looking For
Essential
- Experience in CRM, email marketing or digital marketing
- Strong communication skills and attention to detail
- Analytical mindset with a passion for data and performance
- Ability to manage multiple campaigns in a fast-paced environment
- Customer-focused approach
Technical
- Experience with CRM platforms (e.g. Attentive, Klaviyo, Braze, Adobe)
- Confidence using ecommerce tools (ideally Shopify)
- Understanding of GDPR and marketing compliance
Desirable
- Experience in ecommerce or retail
- Familiarity with tools like Gleam
- Basic HTML/CSS or design tools (Figma, Canva, Adobe)
- Interest in cycling, triathlon or endurance sports
What’s in it for you?
- Generous 33 days annual leave, including bank holidays
- Opportunity to work with leading brands in the cycling industry
- Excellent staff facilities, including showers and secure bike storage
- Generous staff discounts on a wide range of premium cycling products
- Access to a dynamic work environment with state-of-the-art workshops
- Company pension scheme
- In-house Cycle to Work scheme
How to Apply:
Ready to take the next step in your cycling career? Apply by sending your CV and a cover letter detailing why you’d be a great addition to our team.
CRM Executive in London employer: Sigma Sports
Contact Detail:
Sigma Sports Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in London
✨Tip Number 1
Get to know the company inside out! Research Sigma Sports, their values, and their products. This way, when you get that interview, you can show off your passion for cycling and how you fit into their culture.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info about job openings or even a referral!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they relate to the role. We want you to shine and show them why you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Sigma Sports team.
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Show Your Passion for Cycling: We want to see your love for cycling shine through in your application! Mention any personal experiences or interests related to cycling or triathlon that make you a great fit for our team.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your relevant experience in CRM and digital marketing, and don’t forget to showcase your analytical skills and attention to detail!
Be Data-Driven: Since this role is all about data-led marketing, include specific examples of how you've used data to drive campaign success in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Sigma Sports.
How to prepare for a job interview at Sigma Sports
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, like Attentive and Shopify. Be ready to discuss how you've used these tools in past roles or how you would approach using them for Sigma Sports.
✨Show Your Analytical Side
Prepare to talk about your experience with data analysis and performance metrics. Think of specific examples where you've improved campaign performance through A/B testing or segmentation, as this will demonstrate your analytical mindset.
✨Emphasise Customer Engagement
Since the role focuses on customer engagement, come equipped with ideas on how to enhance customer journeys. Discuss any previous campaigns you've worked on that successfully increased customer retention or engagement.
✨Passion for Cycling is Key
Express your enthusiasm for cycling or endurance sports during the interview. This personal connection can set you apart and show that you're genuinely interested in the brand and its mission.