At a Glance
- Tasks: Lead email marketing campaigns and enhance customer engagement in the cycling industry.
- Company: Join a respected brand passionate about cycling and marketing excellence.
- Benefits: Competitive salary, professional development, and hybrid working arrangements.
- Other info: Collaborative team environment with opportunities for career advancement.
- Why this job: Make a real impact on customer loyalty and brand growth while doing what you love.
- Qualifications: 3-5 years in email marketing with strong analytical and project management skills.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking an experienced, strategic Email Marketing Manager to elevate our CRM efforts in the cycling industry. As our Email Marketing Manager, you will work closely with the CRM Manager to develop and execute comprehensive email marketing strategies, implement automation workflows, and enhance customer segmentation. You will oversee the planning, creation, and distribution of marketing emails, SMS messages, and app notifications while driving performance analysis and optimization. A key focus will be scaling our CRM efforts through sophisticated campaign management and loyalty program development.
Key Responsibilities:
- Email Campaign Strategy: Lead the development and implementation of strategic email marketing campaigns that drive engagement, conversion, and retention across all customer segments.
- Marketing Automation: Design and optimize automated email journeys and workflows to deliver personalized, timely communications throughout the customer lifecycle.
- Customer Segmentation: Create sophisticated audience segmentation protocols to ensure targeted, relevant communications that maximize engagement and conversion rates.
- Loyalty Program Development: Support the evolution of our customer loyalty initiatives, identifying opportunities to enhance customer lifetime value and retention.
- Performance Analysis: Conduct comprehensive analysis of email marketing metrics, providing actionable insights to continuously improve campaign effectiveness and ROI.
- Team Leadership: Provide guidance on email copywriting, design standards, and technical implementation to ensure all communications reflect Sigma Sports' brand voice and quality standards.
- Cross-functional Collaboration: Partner with the wider marketing team, product teams, and data analysts to align email strategies with broader company objectives and initiatives.
- Industry Intelligence: Stay ahead of industry trends, emerging technologies, and best practices in email marketing, CRM strategies, and loyalty program innovation.
Required Skills and Qualifications:
- Minimum 3-5 years of experience in email marketing or CRM roles with demonstrated success in campaign management.
- Proven track record of developing and implementing effective email marketing strategies that drive business results.
- Extensive experience with email automation platforms and workflows.
- Strong understanding of customer segmentation methodologies and their application in email marketing.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Advanced knowledge of email marketing best practices, deliverability, and compliance.
- Strong project management abilities with attention to detail and deadline management.
- Exceptional communication skills, both written and verbal.
Preferred Skills and Qualifications:
- Experience scaling CRM programs through loyalty initiatives and customer lifecycle management.
- Knowledge of cycling, triathlon, or running industries.
- Experience with any of the following: Attentive, Braze, Iterable, Salesforce, Klaviyo, Ometria, or similar email/CRM platforms.
- Working knowledge of HTML and CSS for email.
- Understanding of A/B testing methodologies and statistical significance.
- Experience with data visualization tools such as GA4 or Looker Studio.
- Familiarity with Photoshop and/or Illustrator for basic asset editing.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
What We Offer:
- Opportunity to make a significant impact on the growth of a respected brand in the cycling industry.
- Collaborative team environment with passion for both marketing excellence and cycling.
- Professional development opportunities to further enhance your skills and career.
- Competitive salary, industry discount programme and benefits package.
- Hybrid working arrangements.
Email Marketing Manager in Kingston upon Thames employer: Sigma Sports
At Sigma Sports, we pride ourselves on being a leading premium road and gravel retailer with a strong commitment to the cycling community. As the Head Technician in our newest store, you'll enjoy a competitive salary, generous staff discounts, and the opportunity to lead a passionate team in a dynamic workshop environment. We foster a supportive culture that encourages professional growth and offers access to state-of-the-art facilities, making it an excellent place for those who share our love for cycling.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in Kingston upon Thames
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sigma Sports and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sigma Sports are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sigma Sports on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sigma Sports. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Manager in Kingston upon Thames
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sigma Sports. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sigma Sports:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sigma Sports’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sigma Sports
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sigma Sports will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sigma Sports, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
