At a Glance
- Tasks: Lead B2B marketing for healthcare, creating impactful content and driving brand awareness.
- Company: Join Zenrox, a pioneering healthcare tech company revolutionising procurement with AI.
- Benefits: Competitive salary, equity options, and the chance to shape marketing from the ground up.
- Other info: Opportunity to build and lead a dynamic marketing team as we scale.
- Why this job: Make a real impact in healthcare while working with cutting-edge AI solutions.
- Qualifications: 4+ years in B2B marketing, strong writing skills, and healthcare sector knowledge.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid) (UK-based), Salary: £45,000 + Equity, Department: Marketing, Job Type: Full-Time
About Zenrox
Zenrox Healthcare UK leverages AI to streamline medical equipment procurement, delivering 15-20% cost savings and predictive intelligence to NHS trusts, private hospitals, and other healthcare facilities through the ZenroxIQ platform.
Role Overview
The Marketing Manager will build and lead Zenrox's B2B healthcare marketing function from the ground up. You will drive brand positioning, develop thought leadership, and generate high-quality leads across the UK healthcare sector.
Key Responsibilities
- Develop and execute a comprehensive B2B marketing strategy targeting NHS, private hospitals, GP practices, and care homes.
- Produce high-quality content: case studies, whitepapers, blogs, LinkedIn posts, and procurement insights.
- Drive LinkedIn presence (organic + paid campaigns).
- Execute lead-generation initiatives including content funnels, webinars, and industry events.
- Implement SEO strategies to increase organic traffic.
- Create sales enablement materials: pitch decks, ROI calculators, and one-pagers.
- Manage website content and optimize conversion funnels.
- Coordinate Zenrox's participation in healthcare trade events and conferences.
- Lead email marketing campaigns for nurturing and engagement.
- Track and analyse marketing metrics to optimize performance.
- Support PR and thought leadership opportunities.
- Collaborate closely with Sales to align pipeline goals.
Requirements
- 4+ years B2B marketing experience with strong lead-generation success.
- Deep understanding of healthcare marketing (NHS, private healthcare sector).
- Strong writing and content creation skills.
- Expertise in LinkedIn marketing and SEO.
- Data-driven marketer with strong analytical skills.
- Experience with CRM and marketing automation tools.
- Ability to work independently and manage multiple campaigns at once.
Ideal Background
- Healthcare technology, medical device, or clinical software marketing.
- Experience working with NHS procurement teams.
- SaaS or marketplace platform marketing.
- Startup experience building marketing from scratch.
- Understanding of AI/ML-based products.
- Strong thought leadership and content strategy experience.
Why Join Zenrox
- Ground-level role with significant equity.
- Shape the company's brand and marketing vision.
- Market a product with measurable ROI.
- Work with cutting-edge AI solutions.
- Opportunity to build and lead the marketing team as the company scales.
How to Apply
Submit your CV, LinkedIn profile, and 2-3 B2B content samples at: https://www.zenroxmed.co.uk/jobs/marketing-manager-b2b-healthcare/. Subject: Marketing Manager Application [Your Name]
MARKETING MANAGER (B2B HEALTHCARE) employer: Sigma Consulting Group
Zenrox Healthcare UK is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving healthcare tech sector. With a hybrid setup in London, employees benefit from flexible working arrangements, equity participation, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in AI healthcare solutions.
StudySmarter Expert Advice🤫
We think this is how you could land MARKETING MANAGER (B2B HEALTHCARE)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare marketing space. Attend industry events, webinars, and even local meetups. The more you engage, the better your chances of landing that Marketing Manager role at Zenrox.
✨Tip Number 2
Show off your skills on LinkedIn! Share your insights, write posts about healthcare marketing trends, and engage with others in the field. This not only builds your personal brand but also catches the eye of potential employers like Zenrox.
✨Tip Number 3
Prepare for interviews by knowing Zenrox inside out. Understand their products, values, and the challenges they face in the B2B healthcare market. This will help you tailor your responses and show them you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Zenrox family and contributing to their mission in healthcare.
We think you need these skills to ace MARKETING MANAGER (B2B HEALTHCARE)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience, especially in healthcare, and showcase any relevant achievements that align with Zenrox's goals.
Showcase Your Content Skills:Since the role involves producing high-quality content, include examples of your work. Whether it's case studies, blogs, or LinkedIn posts, we want to see your writing prowess and creativity!
Be Data-Driven:We love numbers! In your application, mention any metrics or analytics you've used to drive marketing success. This shows us you're a data-driven marketer who can optimise performance effectively.
Apply Through Our Website:Don't forget to apply through our website! Submit your CV, LinkedIn profile, and those 2-3 B2B content samples we’re asking for. It’s the best way to ensure your application gets noticed!
How to prepare for a job interview at Sigma Consulting Group
✨Know Your B2B Healthcare Stuff
Make sure you brush up on the latest trends in B2B healthcare marketing. Understand the nuances of NHS procurement and how Zenrox's AI solutions can make a difference. Being able to discuss these topics confidently will show that you're not just interested, but knowledgeable.
✨Showcase Your Content Skills
Prepare examples of your previous work, especially case studies, blogs, or whitepapers you've created. Be ready to discuss your writing process and how you tailor content for different audiences. This is crucial since producing high-quality content is a big part of the role.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data to drive marketing strategies in the past. Bring specific metrics or results from campaigns you've managed, especially those related to lead generation. This will highlight your analytical skills and ability to optimise performance.
✨Engage with Their Brand
Before the interview, take some time to engage with Zenrox's online presence, especially their LinkedIn. Familiarise yourself with their content and think about how you could enhance their brand positioning. Showing genuine interest in their work will set you apart from other candidates.
