At a Glance
- Tasks: Lead B2B marketing for healthcare, creating impactful content and driving brand presence.
- Company: Join Zenrox, a pioneering healthcare tech company using AI to transform procurement.
- Benefits: Equity opportunities, shape the brand, and work with innovative AI solutions.
- Other info: Dynamic startup environment with opportunities for growth and leadership.
- Why this job: Make a real impact in healthcare marketing while building your career from the ground up.
- Qualifications: 4+ years in B2B marketing, strong writing skills, and healthcare sector knowledge.
The predicted salary is between 50000 - 65000 € per year.
About Zenrox
Zenrox Healthcare UK leverages AI to streamline medical equipment procurement, delivering 15-20% cost savings and predictive intelligence to NHS trusts, private hospitals, and other healthcare facilities through the ZenroxIQ platform.
Role Overview
The Marketing Manager will build and lead Zenrox's B2B healthcare marketing function from the ground up. You will drive brand positioning, develop thought leadership, and generate high-quality leads across the UK healthcare sector.
Key Responsibilities
- Develop and execute a comprehensive B2B marketing strategy targeting NHS, private hospitals, GP practices, and care homes.
- Produce high-quality content: case studies, whitepapers, blogs, LinkedIn posts, and procurement insights.
- Drive LinkedIn presence (organic + paid campaigns).
- Execute lead-generation initiatives including content funnels, webinars, and industry events.
- Implement SEO strategies to increase organic traffic.
- Create sales enablement materials: pitch decks, ROI calculators, and one-pagers.
- Manage website content and optimize conversion funnels.
- Coordinate Zenrox's participation in healthcare trade events and conferences.
- Lead email marketing campaigns for nurturing and engagement.
- Track and analyse marketing metrics to optimize performance.
- Support PR and thought leadership opportunities.
- Collaborate closely with Sales to align pipeline goals.
Requirements
- 4+ years B2B marketing experience with strong lead-generation success.
- Deep understanding of healthcare marketing (NHS, private healthcare sector).
- Strong writing and content creation skills.
- Expertise in LinkedIn marketing and SEO.
- Data-driven marketer with strong analytical skills.
- Experience with CRM and marketing automation tools.
- Ability to work independently and manage multiple campaigns at once.
Ideal Background
- Healthcare technology, medical device, or clinical software marketing.
- Experience working with NHS procurement teams.
- SaaS or marketplace platform marketing.
- Startup experience building marketing from scratch.
- Understanding of AI/ML-based products.
- Strong thought leadership and content strategy experience.
Why Join Zenrox
- Ground-level role with significant equity.
- Shape the company's brand and marketing vision.
- Market a product with measurable ROI.
- Work with cutting-edge AI solutions.
- Opportunity to build and lead the marketing team as the company scales.
MARKETING MANAGER employer: Sigma Consulting Group
Zenrox Healthcare UK is an exceptional employer, offering a unique opportunity to shape the future of healthcare marketing while leveraging cutting-edge AI technology. With a strong focus on employee growth and a collaborative work culture, you will have the chance to build and lead a dynamic marketing team, driving impactful strategies that deliver measurable results across the UK healthcare sector. Join us to be part of a forward-thinking company that values innovation and offers significant equity in a ground-level role.
StudySmarter Expert Advice🤫
We think this is how you could land MARKETING MANAGER
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare sector. Attend industry events, webinars, and conferences to meet potential employers and showcase your expertise.
✨Tip Number 2
Leverage LinkedIn to its fullest! Share your insights on healthcare marketing, engage with relevant content, and don’t hesitate to reach out to hiring managers directly. A personal touch can make all the difference.
✨Tip Number 3
Showcase your skills through content creation. Write articles or create posts that highlight your knowledge of B2B marketing strategies in healthcare. This not only builds your portfolio but also positions you as a thought leader.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact in the healthcare sector. Your next big opportunity could be just a click away!
We think you need these skills to ace MARKETING MANAGER
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your B2B marketing experience, especially in the healthcare sector. We want to see how you've successfully generated leads and driven brand positioning in your previous roles.
Craft Compelling Content:Since content creation is key for this role, include examples of high-quality materials you've produced. Whether it's case studies or LinkedIn posts, we love seeing your writing skills in action!
Be Data-Driven:We’re all about metrics! Share how you've tracked and analysed marketing performance in the past. This shows us you understand the importance of data in optimising campaigns.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us.
How to prepare for a job interview at Sigma Consulting Group
✨Know Your Stuff
Before the interview, dive deep into Zenrox's mission and the healthcare sector. Understand how their AI solutions work and the impact they have on procurement. This knowledge will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Showcase Your Content Skills
Since the role involves producing high-quality content, be ready to discuss your previous work. Bring examples of case studies, blogs, or whitepapers you've created. Highlight your writing style and how it aligns with Zenrox's brand voice, especially in the context of B2B healthcare marketing.
✨Demonstrate Data Savvy
As a data-driven marketer, be prepared to talk about how you've used analytics to drive marketing success in the past. Share specific metrics or campaigns where your analytical skills made a difference. This will show that you understand the importance of tracking performance and optimising strategies.
✨Engage with Their Vision
Zenrox is looking for someone who can build their marketing function from scratch. Discuss your experience in similar situations, especially in startups. Talk about your vision for their marketing strategy and how you would approach lead generation and brand positioning in the healthcare sector.
