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For Companies At a Glance
- Tasks: Lead B2B marketing for healthcare, creating impactful content and driving brand awareness.
- Company: Join Zenrox, a pioneering healthcare tech company revolutionising procurement with AI.
- Benefits: Competitive salary, equity options, and the chance to shape marketing from the ground up.
- Why this job: Make a real impact in healthcare while working with cutting-edge AI solutions.
- Qualifications: 4+ years in B2B marketing, strong writing skills, and healthcare sector knowledge.
- Other info: Opportunity to build and lead a dynamic marketing team as we scale.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid) (UK-based)
Salary: £45,000 + Equity
Department: Marketing
Job Type: Full-Time
About Zenrox
Zenrox Healthcare UK leverages AI to streamline medical equipment procurement, delivering 15-20% cost savings and predictive intelligence to NHS trusts, private hospitals, and other healthcare facilities through the ZenroxIQ platform.
Role Overview
The Marketing Manager will build and lead Zenrox's B2B healthcare marketing function from the ground up. You will drive brand positioning, develop thought leadership, and generate high-quality leads across the UK healthcare sector.
Key Responsibilities
- Develop and execute a comprehensive B2B marketing strategy targeting NHS, private hospitals, GP practices, and care homes.
- Produce high-quality content: case studies, whitepapers, blogs, LinkedIn posts, and procurement insights.
- Drive LinkedIn presence (organic + paid campaigns).
- Execute lead-generation initiatives including content funnels, webinars, and industry events.
- Implement SEO strategies to increase organic traffic.
- Create sales enablement materials: pitch decks, ROI calculators, and one-pagers.
- Manage website content and optimize conversion funnels.
- Coordinate Zenrox's participation in healthcare trade events and conferences.
- Lead email marketing campaigns for nurturing and engagement.
- Track and analyse marketing metrics to optimize performance.
- Support PR and thought leadership opportunities.
- Collaborate closely with Sales to align pipeline goals.
Requirements
- 4+ years B2B marketing experience with strong lead-generation success.
- Deep understanding of healthcare marketing (NHS, private healthcare sector).
- Strong writing and content creation skills.
- Expertise in LinkedIn marketing and SEO.
- Data-driven marketer with strong analytical skills.
- Experience with CRM and marketing automation tools.
- Ability to work independently and manage multiple campaigns at once.
Ideal Background
- Healthcare technology, medical device, or clinical software marketing.
- Experience working with NHS procurement teams.
- SaaS or marketplace platform marketing.
- Startup experience building marketing from scratch.
- Understanding of AI/ML-based products.
- Strong thought leadership and content strategy experience.
Why Join Zenrox
- Ground-level role with significant equity.
- Shape the company’s brand and marketing vision.
- Market a product with measurable ROI.
- Work with cutting-edge AI solutions.
- Opportunity to build and lead the marketing team as the company scales.
How to Apply
Submit your CV, LinkedIn profile, and 2-3 B2B content samples at: https://www.zenroxmed.co.uk/jobs/marketing-manager-b2b-healthcare/
Subject: Marketing Manager Application [Your Name]
MARKETING MANAGER (B2B HEALTHCARE) in London employer: Sigma Consulting Group
Contact Detail:
Sigma Consulting Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MARKETING MANAGER (B2B HEALTHCARE) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare marketing space. Attend industry events, webinars, and meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best B2B marketing work, especially if it relates to healthcare. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Leverage LinkedIn! Make sure your profile is up-to-date and reflects your expertise in healthcare marketing. Engage with relevant content and connect with professionals in the industry to increase your visibility.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Submit your CV and samples directly on our site to stand out from the crowd and show us you're serious about joining the Zenrox team.
We think you need these skills to ace MARKETING MANAGER (B2B HEALTHCARE) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience, especially in healthcare, and showcase any relevant achievements that align with Zenrox's goals.
Showcase Your Content Skills: Since the role involves producing high-quality content, include samples of your work that demonstrate your writing prowess. Think case studies, blogs, or anything that shows off your ability to engage a healthcare audience.
Be Data-Driven: Zenrox loves a data-driven marketer! In your application, mention specific metrics or results from past campaigns you've managed. This will show us you know how to track success and optimise performance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application. Make sure to include your CV, LinkedIn profile, and those 2-3 content samples we’re looking for!
How to prepare for a job interview at Sigma Consulting Group
✨Know Your Audience
Before the interview, research Zenrox and its target market. Understand the nuances of B2B healthcare marketing, especially in relation to NHS and private hospitals. This will help you tailor your responses and demonstrate your knowledge of their specific needs.
✨Showcase Your Content Skills
Prepare to discuss your experience in producing high-quality content. Bring examples of case studies, whitepapers, or LinkedIn posts you've created. Highlight how these have driven engagement or lead generation in previous roles, as this aligns with the responsibilities of the Marketing Manager position.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used analytics to inform your marketing strategies. Share specific metrics or results from past campaigns that showcase your ability to optimise performance. This is crucial for a role that requires tracking and analysing marketing metrics.
✨Prepare Questions About Their Vision
Think of insightful questions to ask about Zenrox's future plans and how they envision the marketing function evolving. This shows your genuine interest in the company and helps you assess if it’s the right fit for you, especially in a ground-level role where you can shape the marketing vision.
