At a Glance
- Tasks: Lead B2B marketing for healthcare, creating impactful content and driving brand presence.
- Company: Join Zenrox, a pioneering healthcare tech company using AI to transform procurement.
- Benefits: Equity opportunities, shape the brand, and work with innovative AI solutions.
- Other info: Dynamic startup environment with opportunities for growth and leadership.
- Why this job: Make a real impact in healthcare marketing while building your career from the ground up.
- Qualifications: 4+ years in B2B marketing, strong writing skills, and healthcare sector knowledge.
The predicted salary is between 50000 - 60000 € per year.
About Zenrox
Zenrox Healthcare UK leverages AI to streamline medical equipment procurement, delivering 15-20% cost savings and predictive intelligence to NHS trusts, private hospitals, and other healthcare facilities through the ZenroxIQ platform.
Role Overview
The Marketing Manager will build and lead Zenrox's B2B healthcare marketing function from the ground up. You will drive brand positioning, develop thought leadership, and generate high-quality leads across the UK healthcare sector.
Key Responsibilities
- Develop and execute a comprehensive B2B marketing strategy targeting NHS, private hospitals, GP practices, and care homes.
- Produce high-quality content: case studies, whitepapers, blogs, LinkedIn posts, and procurement insights.
- Drive LinkedIn presence (organic + paid campaigns).
- Execute lead-generation initiatives including content funnels, webinars, and industry events.
- Implement SEO strategies to increase organic traffic.
- Create sales enablement materials: pitch decks, ROI calculators, and one-pagers.
- Manage website content and optimize conversion funnels.
- Coordinate Zenrox's participation in healthcare trade events and conferences.
- Lead email marketing campaigns for nurturing and engagement.
- Track and analyse marketing metrics to optimize performance.
- Support PR and thought leadership opportunities.
- Collaborate closely with Sales to align pipeline goals.
Requirements
- 4+ years B2B marketing experience with strong lead-generation success.
- Deep understanding of healthcare marketing (NHS, private healthcare sector).
- Strong writing and content creation skills.
- Expertise in LinkedIn marketing and SEO.
- Data-driven marketer with strong analytical skills.
- Experience with CRM and marketing automation tools.
- Ability to work independently and manage multiple campaigns at once.
Ideal Background
- Healthcare technology, medical device, or clinical software marketing.
- Experience working with NHS procurement teams.
- SaaS or marketplace platform marketing.
- Startup experience building marketing from scratch.
- Understanding of AI/ML-based products.
- Strong thought leadership and content strategy experience.
Why Join Zenrox
- Ground-level role with significant equity.
- Shape the company's brand and marketing vision.
- Market a product with measurable ROI.
- Work with cutting-edge AI solutions.
- Opportunity to build and lead the marketing team as the company scales.
MARKETING MANAGER in London employer: Sigma Consulting Group
Zenrox Healthcare UK is an exceptional employer, offering a unique opportunity to shape the future of healthcare marketing from the ground up. With a focus on innovation and cutting-edge AI solutions, employees benefit from a collaborative work culture that encourages creativity and professional growth, alongside significant equity in a rapidly scaling company. Join us to make a meaningful impact in the healthcare sector while developing your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land MARKETING MANAGER in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare sector. Attend industry events, webinars, and conferences to meet potential employers and showcase your expertise.
✨Tip Number 2
Leverage LinkedIn to its fullest! Share insightful content related to healthcare marketing, engage with industry leaders, and don’t hesitate to reach out to hiring managers directly. It’s all about making those connections!
✨Tip Number 3
Showcase your skills through personal projects or case studies. Create a portfolio that highlights your B2B marketing strategies and successes, especially in lead generation and content creation. This will set you apart from the crowd!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can help us shape the future of healthcare marketing. Your next big opportunity could be just a click away!
We think you need these skills to ace MARKETING MANAGER in London
Some tips for your application 🫡
Show Off Your Writing Skills:Since the role requires strong writing and content creation skills, make sure your application showcases your best work. Include examples of case studies, blogs, or any marketing materials you've created that highlight your expertise in B2B healthcare marketing.
Tailor Your Application:We want to see how you fit into our world! Customise your CV and cover letter to reflect your understanding of the healthcare sector and your experience with NHS procurement. This will show us that you’re not just sending a generic application.
Highlight Your Data-Driven Approach:As a data-driven marketer, it’s crucial to demonstrate your analytical skills. Share specific metrics or results from past campaigns that illustrate your success in lead generation and performance optimisation. Numbers speak volumes!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Zenrox team!
How to prepare for a job interview at Sigma Consulting Group
✨Know Your Stuff
Before the interview, dive deep into Zenrox's mission and the healthcare sector. Understand how their AI solutions work and the impact they have on procurement. This knowledge will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Showcase Your Content Skills
Since the role involves producing high-quality content, be ready to discuss your previous work. Bring examples of case studies, blogs, or LinkedIn posts you've created. Highlight your writing process and how you ensure your content resonates with the target audience, especially in the B2B healthcare space.
✨Demonstrate Data Savvy
As a data-driven marketer, be prepared to talk about how you've used analytics to drive marketing decisions in the past. Share specific metrics or campaigns where your analytical skills led to successful lead generation or improved performance. This will show that you can track and optimise marketing efforts effectively.
✨Align with Sales Goals
Collaboration with sales is key for this role. Think of examples where you've worked closely with sales teams to align marketing strategies with pipeline goals. Discuss how you’ve created sales enablement materials and how these contributed to closing deals. This will demonstrate your understanding of the bigger picture.
