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For Companies At a Glance
- Tasks: Own and build the EMEA marketing strategy while executing high-impact programmes.
- Company: Join Sigma, a leading AI apps and analytics platform transforming business intelligence.
- Benefits: Enjoy equity, flexible time off, paid bonding time, and a dog-friendly office.
- Why this job: Be the first marketer in EMEA and shape impactful strategies from scratch.
- Qualifications: Experience in B2B marketing, strong communication skills, and data-driven mindset.
- Other info: Opportunity for international travel and excellent career growth in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Sigma is seeking a strategic, execution-oriented marketer to own and build marketing for the EMEA region. This is a foundational role and will serve as the sole marketer for EMEA, with primary responsibility for field and partner marketing, while also developing and executing full-funnel programs as the region scales. This role is ideal for a senior marketer who thrives in ambiguity, enjoys building from scratch, and can balance strategy with hands-on execution. You’ll shape the regional marketing plan, prioritize markets and segments, and deliver programs that directly support pipeline creation, acceleration, and revenue growth across diverse EMEA geographies.
You will report to the Head of Field Marketing and work closely with Sales leadership, Product Marketing, and Partner teams to ensure EMEA is supported by a cohesive, scalable, and results-driven marketing strategy. You’ll need to bring sharp regional instincts, B2B SaaS marketing expertise, and the ability to influence stakeholders across functions and time zones.
What You Will Do
- Own and Build the EMEA Marketing Strategy: Define and execute the EMEA marketing strategy aligned to regional revenue goals, sales priorities, and market maturity.
- Lead Partner Marketing in Region: Develop and execute joint field and demand programs with key partners, working closely with the Partnerships team to maintain alignment.
- Execute High-Impact Programs: Plan and deliver field programs including executive events, customer roundtables, webinars, industry events, and account-based initiatives. Adapt and localize global campaigns to resonate with EMEA audiences, ensuring programs are tightly aligned with sales motions and account strategies.
- Support Full-Funnel Marketing as Needed: Partner cross functionally to fill gaps and ensure EMEA has the coverage it needs across the funnel, designing integrated campaigns that span awareness, demand creation, and expansion.
- Be the EMEA Market Expert: Serve as the voice of the EMEA market internally, sharing insights on buyer behaviour, competitive dynamics, and regional nuances. Provide feedback to Product Marketing to inform messaging, positioning, and content development.
- Measure and Optimize: Own regional field and partner marketing KPIs, reporting on pipeline impact, and ROI. Use data and insights to continuously refine programs and prioritize investment.
- Scale with Intelligence: Build repeatable, scalable plays that can be expanded across sub-regions.
What We Are Looking For
- Experienced B2B Marketer: Field Marketing, Partner Marketing, or Demand Generation within B2B SaaS or enterprise technology.
- EMEA Expertise: Proven experience marketing across EMEA, with an understanding of regional diversity, market maturity, and sales dynamics.
- Builder Mindset: Comfortable being the first and only marketer in a region, able to set strategy, prioritize ruthlessly, and execute independently.
- Sales-Aligned Operator: Deep experience partnering with Sales leaders to support pipeline creation, acceleration, and account strategy.
- Data-Driven: Able to measure impact using analytics tools; confident tying programs to pipeline and revenue.
- Hands-On & Strategic: Equally comfortable developing a regional plan and executing events, campaigns, and partner programs.
- Strong Communicator: Clear, confident communicator across sales, marketing, partners, and executive stakeholders.
- Travel Ready: Willingness to travel internationally to support key events, partners, and in-market initiatives.
About us
Sigma is the AI apps and analytics platform connected to the cloud data warehouse. Using Sigma, business and technical teams can build intelligent, production-ready AI apps that accelerate and automate operational workflows. Sigma provides a spreadsheet interface, SQL and Python editors, visual builders, and native AI to help teams turn live data into interactive applications, analysis, reports, and embedded experiences.
Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption.
Benefits For Our Full-Time Employees:
- Equity
- Flexible time off policy. Take the time off you need!
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Equal Employment Opportunity Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We look forward to learning how your experience can enable all of us to grow.
Privacy and Compliance When you submit a job application on this site, Sigma processes your personal data for the purposes of evaluating your candidacy for employment at Sigma and as otherwise needed throughout the recruitment and hiring process. Please review Sigma’s Candidate Privacy Notice for more details. Your personal data may be transferred to a country other than the one in which it was provided (including the USA, the UK, and Canada).
Senior Field Marketing Manager - EMEA New London employer: Sigma Computing Inc.
Contact Detail:
Sigma Computing Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager - EMEA New London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in EMEA marketing strategies.
✨Tip Number 3
Showcase your hands-on experience! Be ready to discuss specific campaigns you've executed and the results they achieved. Numbers speak volumes in marketing!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Field Marketing Manager - EMEA New London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Field Marketing Manager. Highlight your experience in B2B SaaS and any specific EMEA marketing successes you've had. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your builder mindset and how you've thrived in ambiguous situations before. We love a good story that showcases your strategic thinking!
Showcase Your Data Skills: Since this role is data-driven, make sure to include examples of how you've used analytics to measure impact in your previous roles. We want to know how you’ve tied your marketing efforts to pipeline and revenue growth!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Sigma Computing Inc.
✨Know Your EMEA Market
Before the interview, dive deep into the EMEA market dynamics. Understand the regional diversity and how it impacts marketing strategies. Be ready to discuss specific examples of how you've tailored campaigns for different markets within EMEA.
✨Showcase Your Builder Mindset
This role is all about building from scratch, so come prepared with examples of how you've successfully developed marketing strategies independently. Highlight your ability to prioritise ruthlessly and execute effectively, even in ambiguous situations.
✨Align with Sales Strategies
Since this position requires close collaboration with Sales leadership, be ready to discuss how you've supported pipeline creation and account strategies in previous roles. Share specific metrics or outcomes that demonstrate your impact on sales alignment.
✨Be Data-Driven
Prepare to talk about how you've used analytics tools to measure the success of your marketing initiatives. Bring examples of how you've tied your programmes to pipeline and revenue growth, showcasing your ability to refine strategies based on data insights.
