Hybrid Digital Marketing Lead — 3-Brand Growth & ROI in Wales

As part of our investment in people, we are looking for a proactive, ambitious and highly skilled Digital Marketing Manager to join our marketing team. This role will be pivotal in delivering our multi‑brand digital strategy across three channel brands. This is a hands‑on, strategically important position within a fast‑paced, forward‑thinking team at a time of significant growth and transformation for the business. You’ll be responsible for the execution of our group digital marketing strategy, with the opportunity to contribute to its future direction. This role will drive demand and lead generation, elevating the digital performance of three brands through best‑in‑class paid media, SEO and CRM / lifecycle marketing. This role is perfect for a digitally‑led marketer who combines strategic thinking, analytical strength, and hands‑on execution.

This is an office‑based role (with flexibility) at our headquarters in Llantrisant.

You Will Be Responsible For:

• Strategic Digital Execution: Deliver the group-wide digital marketing strategy across 3 x channels, ensuring consistency, optimisation and scalability. Translate brand and commercial objectives into measurable digital activity that drives traffic, leads, and conversions.
• Demand & Lead Generation: Plan and execute multi‑channel demand generation campaigns, optimising for cost‑efficient lead acquisition and ROI. Develop and refine audience targeting across paid social, search, and CRM to support retail and showroom performance. Implement lead nurturing and customer lifecycle journeys across three brands.
• Paid Media Management: Own and optimise all retail paid media platforms, including Google Ads, Paid Social, Shopping, Display and retargeting. Run A/B tests on creative, copy, landing pages, and audience groups to continually improve ROI. Manage budgets, forecast spend and lead flow, and ensure campaigns are fully aligned with trading priorities.
• SEO Performance & Opportunity: Oversee SEO performance across three websites, working with internal and external resource where required. Conduct keyword research, competitor analysis, and technical audits to identify growth opportunities. Lead ongoing optimisation of site architecture, content, and internal linking strategies. Develop SEO‑driven content briefs to support traffic and conversion objectives.
• Lifecycle Marketing / CRM: Oversee CRM strategy and execution, ensuring effective use of automation, segmentation and personalisation across all three brands. Develop lifecycle journeys supporting acquisition, nurturing, conversion, retention, and advocacy. Regularly evaluate performance across email, SMS, and marketing automation tools.
• Front‑End Website Design & Development: Manage front‑end development for two lead generation websites. Work with developers (internal or outsourced) to scope, brief and deliver new content modules, UX improvements, and CRO experiments. Ensure all website updates follow UX best practice, accessibility standards, and brand guidelines. Own quality assurance for all deployments.
• Analytics & Reporting: Produce regular, channel‑specific performance reports across paid, SEO, CRM and web. Analyse funnel performance, spotting trends and opportunities for optimisation. Present insights clearly to key stakeholders, with recommendations that support business objectives. Work closely with Brand, Product, Retail, and Creative teams to ensure digital activity supports wider initiatives. Manage third‑party agencies where required. Support the Head of Marketing with ongoing digital transformation projects.

Who Are We Looking For?

• A confident, data‑driven marketer with a passion for all things digital.
• Someone with strong commercial acumen, able to link marketing activity to revenue performance and make data‑led decisions that drive business growth.
• Someone who can balance strategic thinking with hands‑on delivery.
• A natural problem solver who is comfortable managing multiple workstreams across multiple brands.
• A proactive, positive, and collaborative team player who thrives in a fast‑paced environment.
• Someone who is always looking for ways to drive performance and elevate customer experience.

Skills & Experience:

• Proven experience in a similar Digital Marketing Manager role (or a senior digital executive ready for a step‑up).
• Strong understanding of paid media platforms (Meta, Google Ads, YouTube, Display).
• Solid experience managing SEO / GEO activity and identifying organic performance opportunities.
• Experience with marketing automation platforms (HubSpot, Klaviyo, Dotdigital, Salesforce MC etc.).
• Strong understanding of customer lifecycle marketing, segmentation and nurturing.
• Experience briefing front‑end website development.
• Confident analysing performance data and translating it into action.
• Strong working knowledge of analytics platforms (GA4 essential).
• Excellent communication skills and high attention to detail.
• Experience working across multi‑site or multi‑brand environments.
• Experience improving UX and CRO through experimentation.
• Previous experience in retail, home improvement or an eCommerce environment.

The Package:

The rare opportunity to work for the largest manufacturer of kitchens in Wales with an enviable reputation for quality and service built over 40 years of trading. We have exciting plans to take this well‑established business to new levels. Hybrid working is available, with up to 2 days from home each week. Pension. Company sick pay. PHI (this is an incapacity benefit). Life insurance. A discretionary performance related bonus based on business objectives and Company profitability.