At a Glance
- Tasks: Lead innovative sponsorship solutions and build strong partnerships in the accounting sector.
- Company: Join Sift, a leading B2B media and events business with 30 years of experience.
- Benefits: Enjoy a competitive salary, uncapped commission, and flexible remote work options.
- Other info: Dynamic role with opportunities for growth in a rapidly expanding company.
- Why this job: Make a real impact by disrupting the market with high-value experiences and strategic partnerships.
- Qualifications: 3+ years in B2B sponsorship or media sales with a proven track record of closing deals.
The predicted salary is between 50000 - 60000 £ per year.
Salary: Adjusted for seniority + uncapped commission + benefits
Location: Office in Bristol UK - Remote / Hybrid UK based with client visits/office days as required
Company Description: Sift is a leading B2B media and events business that has spent 30 years at the heart of the UK finance sector. We are currently scaling FAB.uk into the accounting profession’s premier event and digital platform. Following 100% year‑on‑year revenue growth in our flagship event, 2027 stands as a critical milestone. Our mission is to disrupt the market through high‑value experiences, curated audiences, and long‑term partnerships that deliver measurable outcomes far beyond traditional trade shows.
Role Description: As Sponsorship Manager, you will be the commercial architect behind our most significant partnerships. This is not just about selling floor space; it is about leading the commercial evolution of how brands interact with the accounting community. You will drive innovative, multi‑channel sponsorship solutions that blend live event presence with year‑round digital engagement via accountingWEB. Reporting to the Commercial Director, you will develop new products, pitch high‑value opportunities to mid‑market and enterprise clients and grow strategic accounts into long‑term, renewable revenue streams.
Key Responsibilities:
- Solution Design: Consult with senior stakeholders to understand their business challenges, then craft bespoke, integrated sponsorship packages (Digital + Event + Content).
- High‑Value Pitching: Deliver persuasive, insight‑led presentations to C‑suite decision‑makers, showcasing ROI and long‑term value.
- Revenue Growth & Retention: Manage the full sales cycle from initial outreach to closing, while ensuring a seamless handover to account management to maximize upsell and renewal potential.
- Market Disruption: Stay abreast of industry trends to help develop new, "non‑traditional" sponsorship products that keep FAB.uk ahead of the competition.
- Pipeline Excellence: Maintain a disciplined CRM (Salesforce) workflow, providing accurate forecasts for a business experiencing double‑digit annual growth.
Required Skills & Experience:
- Proven Track Record: 3+ years in B2B sponsorship, media sales, or high‑level partnerships with a history of closing high‑value deals.
- Commercial Acumen: You don’t just sell features; you sell outcomes. You are confident leading complex, high‑stakes commercial conversations.
- Collaborative Mindset: Experience working cross‑functionally with marketing, content, and operations teams to ensure client success.
- Gravitas: The natural ability to influence stakeholders and navigate the procurement processes of mid‑to‑large corporate organisations.
- Industry Knowledge: Prior experience in events, exhibitions, or B2B publishing is essential. Familiarity with the accounting/fintech landscape is a significant advantage.
Event Sponsorship Manager employer: Sift
Sift is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the thriving finance sector. With a strong focus on employee growth, we provide ample opportunities for professional development and the chance to lead transformative sponsorship initiatives in a rapidly evolving market. Our Bristol office, combined with flexible remote and hybrid working options, ensures a balanced work-life experience while being part of a team dedicated to delivering high-value experiences and long-term partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sponsorship Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sift and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sift are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sift on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sift. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Event Sponsorship Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sift. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sift:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sift’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sift
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sift will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sift, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
