At a Glance
- Tasks: Plan and execute impactful events across Europe, ensuring they reflect our brand and mission.
- Company: Join Sierra, a cutting-edge AI company focused on human customer experiences.
- Benefits: Enjoy flexible paid time off, health benefits, and a supportive work culture.
- Other info: Embrace a diverse and inclusive environment that values your unique skills.
- Why this job: Be part of a dynamic team that drives innovation and creates memorable experiences.
- Qualifications: 8+ years in marketing with expertise in event management and B2B strategies.
The predicted salary is between 60000 - 80000 £ per year.
At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in‑person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
What you’ll do:
- Third‑Party & Owned Events: Plan and execute Sierra’s presence at third‑party industry conferences as well as Sierra‑owned and field events across EMEA, from concept through completion, ensuring each event reflects our brand and mission.
- Event Logistics & Coordination: Manage all pre‑event logistics – including venue selection, vendor coordination, scheduling, logistics, event agency coordination and management, internal communications– to guarantee smooth operations and a seamless customer experience.
- Post‑Event Analysis: Track and evaluate event performance and outcomes. This includes gathering attendee feedback, measuring lead generation and ROI, and compiling post‑event reports to capture lessons learned and recommendations for improving future events.
- Collaboration & Growth: Work closely with the European marketing team, global events team and cross‑functional colleagues (e.g. Marketing, Sales, Product) to align event plans with broader company goals.
What you’ll bring:
- 8+ years of marketing experience, with deep expertise in events and field marketing.
- Proven ability to plan, manage and execute exceptional events end‑to‑end—from executive dinners to large‑scale conferences.
- Strong commercial mindset and sales partnership.
- Operational excellence and attention to detail.
- Strong communication and teamwork skills.
- Enthusiasm for managing events internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.
Even Better…
- Enterprise and Field Marketing Experience.
- A proactive attitude.
- Passion for Sierra’s mission and brand.
- Experience managing agencies and external partners across multiple EMEA markets.
Our values:
- Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness.
- Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes.
- Craftsmanship: We get the details right, from the words on the page to the system architecture.
- Intensity: We know we don’t have the luxury of patience. We play to win.
- Family: We know that balance and intensity are compatible, and we model it in our actions and processes.
What we offer:
- Flexible (unlimited) paid time off.
- Medical, dental, and vision benefits for you and your family.
- Life insurance and disability benefits.
- Retirement plan dependent on country of employment.
- Parental leave.
- Fertility and family building benefits through Carrot.
- Lunch, as well as delicious snacks and coffee to keep you energized.
- Discretionary benefit stipend.
- Free alphorn lessons.
We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Marketing Manager (Events, Europe) employer: Sierra
At Sierra, we pride ourselves on fostering a vibrant work culture that embodies our core values of Trust, Customer Obsession, Craftsmanship, Intensity, and Family. As a Marketing Manager in our European offices, you'll enjoy flexible paid time off, comprehensive health benefits, and unique perks like free alphorn lessons, all while collaborating with a passionate team dedicated to creating exceptional customer experiences through AI. With ample opportunities for professional growth and a commitment to diversity, Sierra is an excellent employer for those seeking meaningful and rewarding careers in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Events, Europe)
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the marketing space. You never know who might be looking for someone just like you, so don’t be shy about introducing yourself and sharing your passion for event marketing.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events and their impact. Use visuals and metrics to highlight how your work has driven results. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! If you see a company you love, reach out directly even if they’re not hiring. Share your ideas on how you could contribute to their events. This shows initiative and can lead to opportunities that aren’t publicly advertised.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who align with our values. Your next big opportunity could be just a click away, so make sure to check out what we have available!
We think you need these skills to ace Marketing Manager (Events, Europe)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Sierra's mission shine through. We love seeing candidates who are genuinely excited about what we do and how they can contribute to our goals.
Tailor Your Experience:Make sure to highlight your relevant experience in events and field marketing. We want to see how your past roles align with the responsibilities of the Marketing Manager position, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Avoid jargon unless it’s absolutely necessary!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Sierra
✨Know the Company Inside Out
Before your interview, dive deep into Sierra's mission, values, and recent projects. Understanding their focus on customer experience and AI will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Event Expertise
Prepare specific examples of past events you've managed, especially those that drove significant business outcomes. Highlight your ability to coordinate logistics and collaborate with teams, as this role requires operational excellence and teamwork.
✨Emphasise Your Commercial Mindset
Be ready to discuss how your marketing strategies have directly contributed to pipeline growth and revenue. This will resonate well with Sierra's emphasis on aligning marketing efforts with sales objectives.
✨Demonstrate Your Passion for Events
Share your enthusiasm for creating memorable event experiences that reflect a brand's values. Talk about how you can bring creativity and innovation to Sierra's events, showcasing your understanding of their culture and commitment to craftsmanship.
