At a Glance
- Tasks: Plan and execute exciting events across Europe, showcasing our innovative brand.
- Company: Join Sierra, a leading AI company transforming customer experiences.
- Benefits: Enjoy flexible time off, health benefits, and a supportive work culture.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact by creating memorable experiences that drive business success.
- Qualifications: 8+ years in marketing with a focus on events and B2B strategies.
The predicted salary is between 60000 - 80000 £ per year.
About us: At Sierra, we're creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in‐person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
What you'll do:
- Third‐Party & Owned Events: Plan and execute Sierra's presence at third‐party industry conferences as well as Sierra‐owned and field events across EMEA, from concept through completion, ensuring each event reflects our brand and mission.
- Event Logistics & Coordination: Manage all pre‐event logistics – including venue selection, vendor coordination, scheduling, logistics, event agency coordination and management, internal communications– to guarantee smooth operations and a seamless customer experience.
- Post‐Event Analysis: Track and evaluate event performance and outcomes. This includes gathering attendee feedback, measuring lead generation and ROI, and compiling post‐event reports to capture lessons learned and recommendations for improving future events.
- Collaboration & Growth: Work closely with the European marketing team, global events team and cross‐functional colleagues (e.g. Marketing, Sales, Product) to align event plans with broader company goals.
What you'll bring:
- 8+ years of marketing experience, with deep expertise in events and field marketing. You've led high‐impact B2B marketing programs in EMEA, with a strong track record of using events to drive enterprise pipeline and revenue.
- Proven ability to plan, manage and execute exceptional events end‐to‐end—from executive dinners to large‐scale conferences. You know how to design and deliver experiences that stand out—and tie them directly to business outcomes.
- Strong commercial mindset and sales partnership. You understand how marketing drives pipeline. You've worked closely with regional sales teams and know how to align programs to account priorities and revenue goals.
- Operational excellence and attention to detail. You can manage multiple programs across markets, timelines, and stakeholders without sacrificing quality and balancing the budget.
- Strong communication and teamwork skills, including the ability to coordinate effectively with vendors, partners, and internal stakeholders. Have a history of managing agency relationships. You can clearly articulate plans, updates, and post‐event insights to all levels of the organisation.
- Enthusiasm for managing events internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.
Even Better...
- Enterprise and Field Marketing Experience: Familiarity with creating and executing targeted, high‐impact marketing initiatives and events designed specifically for enterprise customers and field marketing contexts, aligning closely with sales teams and strategic business objectives.
- A proactive attitude: Ability to thrive in a fast‐paced environment with high expectations. You are resourceful and calm under pressure, willing to roll up your sleeves to get things done and solve challenges on the fly.
- Passion for Sierra's mission and brand: a creative flair for designing event experiences that embody our values and leave a lasting impression on attendees. You take pride in building an events portfolio that showcases Sierra's innovation and company values.
- Experience managing agencies and external partners across multiple EMEA markets.
Our values:
- Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness.
- Customer Obsession: We deeply understand our customers' business goals and relentlessly focus on driving outcomes, not just technical milestones.
- Craftsmanship: We get the details right, from the words on the page to the system architecture.
- Intensity: We know we don't have the luxury of patience. We play to win.
- Family: We know that balance and intensity are compatible, and we model it in our actions and processes.
What we offer:
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, as well as delicious snacks and coffee to keep you energized
- Discretionary benefit stipend giving people the ability to spend where it matters most
- Free alphorn lessons
Be you, with us: We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description.
Marketing Manager (Events, Europe) in London employer: Sierra
At Sierra, we pride ourselves on fostering a vibrant work culture that embodies our core values of Trust, Customer Obsession, Craftsmanship, Intensity, and Family. As a Marketing Manager (Events) based in Europe, you'll enjoy flexible paid time off, comprehensive health benefits, and unique perks like free alphorn lessons, all while collaborating with a diverse team dedicated to creating exceptional customer experiences through AI. With ample opportunities for professional growth and a commitment to work-life balance, Sierra is an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Events, Europe) in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the marketing world. You never know who might be looking for someone just like you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event successes. Use visuals and metrics to demonstrate how your events drove results—this will make you stand out in interviews.
✨Tip Number 3
Be proactive! Reach out to companies you're interested in, even if they haven't posted a job. A friendly email expressing your interest can open doors and show your enthusiasm.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Sierra.
We think you need these skills to ace Marketing Manager (Events, Europe) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Sierra's mission shine through. We want to see how you connect with our values and how you can contribute to creating better customer experiences.
Tailor Your Experience:Make sure to highlight your relevant experience in events and field marketing. We love seeing specific examples of how you've driven enterprise pipeline and revenue through exceptional events—so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Use bullet points if it helps to break down your experience!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Sierra
✨Know the Company Inside Out
Before your interview, dive deep into Sierra's mission, values, and recent events. Understanding their focus on customer obsession and craftsmanship will help you align your answers with what they truly value.
✨Showcase Your Event Expertise
Prepare specific examples of past events you've managed, especially those that drove significant business outcomes. Highlight your ability to coordinate logistics and collaborate with sales teams, as this is crucial for the Marketing Manager role.
✨Demonstrate Your Commercial Mindset
Be ready to discuss how your marketing strategies have directly contributed to pipeline growth and revenue. This shows you understand the bigger picture and can tie your work back to business goals.
✨Emphasise Teamwork and Communication Skills
Sierra values collaboration, so share experiences where you've effectively worked with cross-functional teams or managed agency relationships. Clear communication is key, so illustrate how you keep everyone in the loop during projects.
