At a Glance
- Tasks: Plan and execute exciting events that showcase our brand across Europe.
- Company: Join a dynamic AI company focused on human customer experiences.
- Benefits: Enjoy flexible time off, health benefits, and a supportive work culture.
- Other info: Embrace a diverse and inclusive environment where your creativity can shine.
- Why this job: Make a real impact by creating memorable experiences that drive business success.
- Qualifications: 8+ years in marketing with a focus on events and strong teamwork skills.
The predicted salary is between 60000 - 80000 € per year.
About us: At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
What you’ll do:
- Third-Party & Owned Events: Plan and execute Sierra’s presence at third-party industry conferences as well as Sierra-owned and field events across EMEA, from concept through completion, ensuring each event reflects our brand and mission.
- Event Logistics & Coordination: Manage all pre-event logistics – including venue selection, vendor coordination, scheduling, logistics, event agency coordination and management, internal communications – to guarantee smooth operations and a seamless customer experience.
- Post-Event Analysis: Track and evaluate event performance and outcomes. This includes gathering attendee feedback, measuring lead generation and ROI, and compiling post-event reports to capture lessons learned and recommendations for improving future events.
- Collaboration & Growth: Work closely with the European marketing team, global events team and cross-functional colleagues (e.g. Marketing, Sales, Product) to align event plans with broader company goals.
What you'll bring:
- 8+ years of marketing experience, with deep expertise in events and field marketing. You’ve led high-impact B2B marketing programs in EMEA, with a strong track record of using events to drive enterprise pipeline and revenue.
- Proven ability to plan, manage and execute exceptional events end-to-end - from executive dinners to large-scale conferences.
- Strong commercial mindset and sales partnership. You understand how marketing drives pipeline.
- Operational excellence and attention to detail. You can manage multiple programs across markets, timelines, and stakeholders without sacrificing quality and balancing the budget.
- Strong communication and teamwork skills, including the ability to coordinate effectively with vendors, partners, and internal stakeholders.
- Enthusiasm for managing events internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.
Even Better...
- Enterprise and Field Marketing Experience: Familiarity with creating and executing targeted, high-impact marketing initiatives and events designed specifically for enterprise customers.
- A proactive attitude: Ability to thrive in a fast-paced environment with high expectations.
- Passion for Sierra’s mission and brand: a creative flair for designing event experiences that embody our values.
- Experience managing agencies and external partners across multiple EMEA markets.
Our values:
- Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness.
- Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes.
- Craftsmanship: We get the details right, from the words on the page to the system architecture.
- Intensity: We know we don’t have the luxury of patience. We play to win.
- Family: We know that balance and intensity are compatible, and we model it in our actions and processes.
What we offer:
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, as well as delicious snacks and coffee to keep you energized
- Discretionary benefit stipend
- Free alphorn lessons
Be you, with us: We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers.
Marketing Manager, Events (Europe) in London employer: Sierra
At Sierra, we pride ourselves on fostering a vibrant work culture that embodies our core values of Trust, Customer Obsession, Craftsmanship, Intensity, and Family. As a Marketing Manager for Events in Europe, you'll enjoy flexible paid time off, comprehensive health benefits, and unique perks like free alphorn lessons, all while collaborating with a passionate team dedicated to creating exceptional customer experiences through AI. Our commitment to employee growth and diversity ensures that you will thrive in an environment that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Events (Europe) in London
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the marketing space. You never know who might be looking for someone just like you, so don’t be shy about introducing yourself and sharing your passion for events.
✨Tip Number 2
Show off your skills! Create a portfolio of past events you've managed, highlighting your successes and the impact they had on business outcomes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Reach out to companies you admire, like Sierra, even if they’re not actively hiring. Express your enthusiasm for their mission and how you can contribute to their events strategy. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Utilise our website to apply! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in being part of our team at Sierra.
We think you need these skills to ace Marketing Manager, Events (Europe) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Sierra's mission shine through. We want to see how you connect with our values and how you can bring that passion to the role of Marketing Manager, Events.
Tailor Your Experience:Make sure to highlight your relevant experience in events and field marketing. We’re looking for someone who can demonstrate a strong track record in planning and executing high-impact B2B events, so don’t hold back on those details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. This will help us see how you can fit into our team without any confusion.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Sierra
✨Know the Company Inside Out
Before your interview, dive deep into Sierra's mission, values, and recent projects. Understanding their focus on customer experience and AI will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Event Expertise
Prepare specific examples of events you've managed that had a significant impact on business outcomes. Highlight your ability to handle logistics, vendor coordination, and post-event analysis, as these are crucial for the Marketing Manager role.
✨Emphasise Collaboration Skills
Sierra values teamwork, so be ready to discuss how you've successfully collaborated with sales teams and other departments in the past. Share stories that illustrate your communication skills and ability to align marketing initiatives with broader company objectives.
✨Demonstrate Your Passion
Express your enthusiasm for Sierra’s mission and values during the interview. Share why you’re excited about the opportunity to create memorable event experiences that reflect their brand and how you can contribute to their success.
