Brand Visual Designer in London

About us: At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.

What You’ll Do:

• Establish Sierra's brand presence in EMEA — serving as the region's first dedicated brand designer and laying the groundwork for how Sierra shows up across markets in EMEA and beyond.
• Localise global campaigns and content for EMEA markets, ensuring cultural relevance, linguistic accuracy, and regional nuance across all brand touchpoints.
• Work closely with the localisation team to translate presentation and campaign content when needed.
• Design and produce presentations that support the Go-To-Market team, translating complex ideas into clear, compelling visual narratives for both internal alignment and external audiences.
• Support regional marketing events — from concept through execution — including event collateral, signage, environmental design, and other physical brand touch points across EMEA.
• Partner closely with regional Marketing leads to understand local market needs and translate them into on-brand, high-impact design solutions.
• Operate as a core member of the US brand design team, collaborating across time zones to maintain a unified creative vision while advocating for regional relevance and market-specific needs.
• Build and maintain the brand systems that power everything we ship — templates, guidelines, libraries, and tools that help teams move fast and stay on-brand.
• Collaborate closely and clearly articulate design decisions to a vast set of partners including external partners, multidisciplinary creatives, and internal partners across marketing, engineering, and product.
• Deliver and solicit feedback to continually elevate the Sierra brand and raise the quality and craftsmanship of our output, maintaining brand guidelines and strong attention to detail.

What You’ll Bring:

• Proven Experience: 8+ years of experience driving brand development and creative design for global B2B, B2C, SaaS, and AI-driven products.
• Regional Expertise: Demonstrated experience localising campaigns and content for EMEA markets, with a strong understanding of cultural nuances, regional trends, and how global brands translate locally.
• Pioneer Mentality: Comfort with ambiguity and a genuine enthusiasm for building from scratch.
• Presentation Design Chops: Proven ability to design polished, story-driven presentations for GTM and executive audiences.
• Strong Execution Skills: Demonstrate high craftsmanship in building brands and design solutions.
• Great Collaboration: Strong ability to craft a clear narrative and paint a vision that communicates and aligns teams.
• Excellent Communication: Strong verbal and written communication skills.
• Builder Mindset: Self-starter and strategic thinker.
• Creative Proficiency: Well-versed in using a broad spectrum of design tools.
• Adaptability and Resilience: Ability to adapt quickly and perform well in a fast-paced, ambiguous environment.

Our values:

• Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness.
• Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes.
• Craftsmanship: We get the details right, from the words on the page to the system architecture.
• Intensity: We know we don’t have the luxury of patience.
• Family: We know that balance and intensity are compatible.

What we offer: Flexible (unlimited) paid time off, medical, dental, and vision benefits for you and your family, life insurance and disability benefits, retirement plan dependent on country of employment, parental leave, fertility and family building benefits through Carrot, lunch, as well as delicious snacks and coffee to keep you energized.

Be you, with us: We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers.