At a Glance
- Tasks: Lead UK marketing campaigns, events, and cross-functional projects to boost brand awareness.
- Company: Sierra is revolutionising AI with a platform for autonomous agents in various industries.
- Benefits: Enjoy flexible paid time off, health benefits, and a fun work environment with snacks and coffee.
- Other info: Diversity is key; all backgrounds are encouraged to apply!
- Why this job: Be the first UK marketing hire and shape Sierra's presence while working in a dynamic culture.
- Qualifications: 7+ years in B2B marketing, especially in SaaS or AI, with strong campaign management skills.
The predicted salary is between 80000 - 120000 £ per year.
Sierra Greater London, England, United Kingdom
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Join to apply for the Campaign Marketing Manager, UK role at Sierra
Sierra Greater London, England, United Kingdom
Join to apply for the Campaign Marketing Manager, UK role at Sierra
This range is provided by Sierra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$112,000.00/yr - $140,000.00/yr
About us
- At Sierra, we’re building a platform to enable every company in the world to build their own autonomous AI agents for everything from customer service to commerce. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London.
- We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.
- Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google\'s earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.
What you\'ll do:
- Campaign design. Build and execute UK-specific integrated marketing campaigns to drive brand awareness and support early pipeline. You’ll adapt global campaign frameworks for the local market and own end-to-end campaign planning, including tactics across paid social, digital advertising, out-of-home (OOH), email, and events. Experience tailoring messaging to CX buyers and industries and working with ABM-style personalization is a major plus.
- Field marketing and events. With our SF-based events team, partner on the strategy and execution of 1–2 in-region events per quarter—from hospitality events to third-party conferences. You’ll own the UK event calendar, working across internal stakeholders and local vendors to deliver polished, high-impact experiences that deepen engagement with key accounts and buyers.
- Cross-functional partnership. Work closely with our London-based sales team to support account engagement and pipeline. You’ll support territory-specific plays, and localize content for UK prospects. You’ll also partner with our SF-based campaigns, events, brand, creative, and ops teams to adapt content and track results.
- Marketing generalist. This is our first UK marketing hire, so no task is too small or too strategic. You’ll own everything from briefing creative and securing venues to drafting copy and analyzing results. You’re excited to shape Sierra’s presence in the UK and thrive in ambiguity as we scale.
What you\'ll bring:
- 7+ years of B2B marketing experience at high-growth SaaS or AI companies.
- Experience in integrated campaigns and field marketing, with a strong grasp of multi-channel planning and execution.
- Comfortable leading projects from strategy to execution—“soup to nuts”—with high attention to detail.
- Experience managing external vendors (e.g., event producers, local contractors), and coordinating with agency partners managed by the SF team.
- Strategic problem solver with strong analytical skills. Able to synthesize data into meaningful campaign insights and optimize strategies for new and existing initiatives.
- Expertise in Salesforce and Hubspot and familiarity with web analytics tools, digital marketing and demand generation tools and vendors.
- A strong understanding or previous experience marketing to our core-buyers (CX, IT, Product, Ops) and across key-industries (Retail, Media/Telecommunications, Financial Services, Travel + Hospitality).
- Events experience is a major plus—you know what it takes to deliver a memorable, effective in-person experience.
- Ability to build beautiful presentations using Google Slides and Keynote.
- Launch a UK-specific brand awareness campaign leveraging digital, OOH, and PR—tailored for London-based CX buyers.
- Coordinate with our paid-media agency to adapt a global paid media campaign to the UK audience and buying cycle.
- Build and manage an email nurture track for new leads, working within our marketing automation platform.
- In collaboration with the SF-based events team, plan and execute third-party events such as Customer Engagement Summit or Mobile World Congress. This includes everything from logistics and onsite presence to lead capture, with the goal being to drive brand-awareness and generate leads in the region.
Our values
- Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.
- Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.
- Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.
- Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.
- Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.
What we offer
We want our benefits to reflect our values and offer the following to full-time employees:
- Flexible (Unlimited) Paid Time Off
- Medical, Dental, and Vision benefits for you and your family
- Life Insurance and Disability Benefits
- Pension with Sierra match
- Lunch, as well as delicious snacks and coffee to keep you energized
- Discretionary Benefit Stipend giving people the ability to spend where it matters most
- Free alphorn lessons
These benefits are further detailed in Sierra\'s policies and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra\'s equity plans subject to the terms of the applicable plans and policies.
Be you, with us
We\'re working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn\'t precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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#J-18808-LjbffrCampaign Marketing Manager, UK employer: Sierra
At Sierra, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises trust, customer obsession, and craftsmanship. As the first UK marketing hire, you'll have the unique opportunity to shape our presence in London while enjoying flexible paid time off, comprehensive health benefits, and a supportive environment that values both personal and professional growth. Join us in revolutionising AI technology and be part of a family-oriented team that celebrates diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sierra and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sierra are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sierra on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sierra. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Marketing Manager, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sierra. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sierra:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sierra’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sierra
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sierra will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sierra, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
