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- Tasks: Lead UK marketing campaigns, events, and cross-functional projects to boost brand awareness.
- Company: Sierra is revolutionising AI with a platform for autonomous agents in various industries.
- Benefits: Enjoy flexible paid time off, health benefits, and a fun work environment with snacks and coffee.
- Why this job: Be the first UK marketing hire and shape Sierra's presence while working in a dynamic culture.
- Qualifications: 7+ years in B2B marketing, especially in SaaS or AI, with strong campaign management skills.
- Other info: Diversity is key; all backgrounds are encouraged to apply!
The predicted salary is between 80000 - 120000 ÂŁ per year.
Sierra Greater London, England, United Kingdom
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Join to apply for the Campaign Marketing Manager, UK role at Sierra
Sierra Greater London, England, United Kingdom
Join to apply for the Campaign Marketing Manager, UK role at Sierra
This range is provided by Sierra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$112,000.00/yr – $140,000.00/yr
About us
- At Sierra, we’re building a platform to enable every company in the world to build their own autonomous AI agents for everything from customer service to commerce. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London.
- We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.
- Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google\’s earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.
What you\’ll do:
- Campaign design. Build and execute UK-specific integrated marketing campaigns to drive brand awareness and support early pipeline. You’ll adapt global campaign frameworks for the local market and own end-to-end campaign planning, including tactics across paid social, digital advertising, out-of-home (OOH), email, and events. Experience tailoring messaging to CX buyers and industries and working with ABM-style personalization is a major plus.
- Field marketing and events. With our SF-based events team, partner on the strategy and execution of 1–2 in-region events per quarter—from hospitality events to third-party conferences. You’ll own the UK event calendar, working across internal stakeholders and local vendors to deliver polished, high-impact experiences that deepen engagement with key accounts and buyers.
- Cross-functional partnership. Work closely with our London-based sales team to support account engagement and pipeline. You’ll support territory-specific plays, and localize content for UK prospects. You’ll also partner with our SF-based campaigns, events, brand, creative, and ops teams to adapt content and track results.
- Marketing generalist. This is our first UK marketing hire, so no task is too small or too strategic. You’ll own everything from briefing creative and securing venues to drafting copy and analyzing results. You’re excited to shape Sierra’s presence in the UK and thrive in ambiguity as we scale.
What you\’ll bring:
- 7+ years of B2B marketing experience at high-growth SaaS or AI companies.
- Experience in integrated campaigns and field marketing, with a strong grasp of multi-channel planning and execution.
- Comfortable leading projects from strategy to execution—“soup to nuts”—with high attention to detail.
- Experience managing external vendors (e.g., event producers, local contractors), and coordinating with agency partners managed by the SF team.
- Strategic problem solver with strong analytical skills. Able to synthesize data into meaningful campaign insights and optimize strategies for new and existing initiatives.
- Expertise in Salesforce and Hubspot and familiarity with web analytics tools, digital marketing and demand generation tools and vendors.
- A strong understanding or previous experience marketing to our core-buyers (CX, IT, Product, Ops) and across key-industries (Retail, Media/Telecommunications, Financial Services, Travel + Hospitality).
- Events experience is a major plus—you know what it takes to deliver a memorable, effective in-person experience.
- Ability to build beautiful presentations using Google Slides and Keynote.
- Launch a UK-specific brand awareness campaign leveraging digital, OOH, and PR—tailored for London-based CX buyers.
- Coordinate with our paid-media agency to adapt a global paid media campaign to the UK audience and buying cycle.
- Build and manage an email nurture track for new leads, working within our marketing automation platform.
- In collaboration with the SF-based events team, plan and execute third-party events such as Customer Engagement Summit or Mobile World Congress. This includes everything from logistics and onsite presence to lead capture, with the goal being to drive brand-awareness and generate leads in the region.
Our values
- Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.
- Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.
- Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.
- Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.
- Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.
What we offer
We want our benefits to reflect our values and offer the following to full-time employees:
- Flexible (Unlimited) Paid Time Off
- Medical, Dental, and Vision benefits for you and your family
- Life Insurance and Disability Benefits
- Pension with Sierra match
- Lunch, as well as delicious snacks and coffee to keep you energized
- Discretionary Benefit Stipend giving people the ability to spend where it matters most
- Free alphorn lessons
These benefits are further detailed in Sierra\’s policies and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra\’s equity plans subject to the terms of the applicable plans and policies.
Be you, with us
We\’re working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn\’t precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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Campaign Marketing Manager, UK employer: Sierra
Contact Detail:
Sierra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Marketing Manager, UK
✨Tip Number 1
Familiarise yourself with Sierra's core values: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. Demonstrating how your personal values align with theirs during conversations can set you apart as a candidate who truly understands their culture.
✨Tip Number 2
Research the latest trends in B2B marketing, especially within the SaaS and AI sectors. Being able to discuss current strategies and how they could apply to Sierra's campaigns will show your proactive approach and industry knowledge.
✨Tip Number 3
Network with current or former employees of Sierra on platforms like LinkedIn. Engaging with them can provide insider insights about the company and its marketing strategies, which you can leverage in your discussions.
✨Tip Number 4
Prepare to discuss specific examples of successful integrated marketing campaigns you've led in the past. Highlighting your experience with multi-channel planning and execution will demonstrate your capability to handle the responsibilities of the role effectively.
We think you need these skills to ace Campaign Marketing Manager, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially in integrated campaigns and field marketing. Use specific examples that demonstrate your ability to manage projects from strategy to execution.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your values align with Sierra's core values like Trust and Customer Obsession, and provide examples of how you've embodied these in your previous roles.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Highlight any experience with tools like Salesforce and Hubspot, as well as your familiarity with web analytics.
Demonstrate Event Management Experience: If you have experience in planning and executing events, make sure to detail this in your application. Discuss specific events you've managed, your role in them, and the outcomes achieved to show your capability in delivering high-impact experiences.
How to prepare for a job interview at Sierra
✨Understand Sierra's Values
Before your interview, take some time to familiarise yourself with Sierra's core values: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. Be prepared to discuss how your personal values align with theirs and provide examples from your past experiences that demonstrate these qualities.
✨Showcase Your Campaign Experience
As a Campaign Marketing Manager, you'll need to highlight your experience in designing and executing integrated marketing campaigns. Prepare specific examples of successful campaigns you've led, focusing on the strategies you used and the results achieved, especially in B2B environments.
✨Demonstrate Cross-Functional Collaboration
Sierra emphasises teamwork across various departments. Be ready to discuss instances where you've successfully collaborated with sales teams, creative teams, or external vendors. Highlight your ability to adapt content for different audiences and how you’ve managed projects from start to finish.
✨Prepare for Analytical Questions
Given the importance of data-driven decision-making in this role, expect questions about how you've used analytics to inform your marketing strategies. Be prepared to discuss tools you've used, such as Salesforce or Hubspot, and how you've synthesised data into actionable insights.
