Campaign Marketing Manager, UK

About us

At Sierra, we’re building a platform to enable every company in the world to build their own autonomous AI agents for everything from customer service to commerce. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

What You’ll Do:

• Campaign design: Build and execute UK-specific integrated marketing campaigns to drive brand awareness and support early pipeline. You’ll adapt global campaign frameworks for the local market and own end-to-end campaign planning, including tactics across paid social, digital advertising, out-of-home (OOH), email, and events.
• Field marketing and events: Partner on the strategy and execution of 1–2 in-region events per quarter—from hospitality events to third-party conferences. You’ll own the UK event calendar, working across internal stakeholders and local vendors to deliver polished, high-impact experiences that deepen engagement with key accounts and buyers.
• Cross-functional partnership: Work closely with our London-based sales team to support account engagement and pipeline. You’ll support territory-specific plays, and localize content for UK prospects.
• Marketing generalist: This is our first UK marketing hire, so no task is too small or too strategic. You’ll own everything from briefing creative and securing venues to drafting copy and analyzing results.

What You’ll Bring:

• 7+ years of B2B marketing experience at high-growth SaaS or AI companies.
• Experience in integrated campaigns and field marketing, with a strong grasp of multi-channel planning and execution.
• Comfortable leading projects from strategy to execution—“soup to nuts”—with high attention to detail.
• Experience managing external vendors (e.g., event producers, local contractors), and coordinating with agency partners managed by the SF team.
• Strategic problem solver with strong analytical skills.
• Expertise in Salesforce and Hubspot and familiarity with web analytics tools, digital marketing and demand generation tools and vendors.
• A strong understanding or previous experience marketing to our core-buyers (CX, IT, Product, Ops) and across key-industries (Retail, Media/Telecommunications, Financial Services, Travel + Hospitality).
• Events experience is a major plus—you know what it takes to deliver a memorable, effective in-person experience.
• Ability to build beautiful presentations using Google Slides and Keynote.

Sample Projects:

• Launch a UK-specific brand awareness campaign leveraging digital, OOH, and PR—tailored for London-based CX buyers.
• Coordinate with our paid-media agency to adapt a global paid media campaign to the UK audience and buying cycle.
• Build and manage an email nurture track for new leads, working within our marketing automation platform.
• In collaboration with the SF-based events team, plan and execute third-party events such as Customer Engagement Summit or Mobile World Congress.

Our values

• Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness.
• Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones.
• Craftsmanship: We get the details right, from the words on the page to the system architecture.
• Intensity: We know we don’t have the luxury of patience. We play to win.
• Family: We know that balance and intensity are compatible, and we model it in our actions and processes.

What we offer

• Flexible (Unlimited) Paid Time Off
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension) with Sierra match
• Parental Leave
• Fertility and family building benefits through Carrot (U.S. only)
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary Benefit Stipend giving people the ability to spend where it matters most
• Free alphorn lessons

Be you, with us

We encourage you to apply even if your experience doesn’t precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.