Founding Creative Director

Meet Siena. Siena is the Agent of Record for CX, built for consumer brands like Spanx, FIGS, Brooklinen, and Grüns. It runs as a connected multi-agent stack on top of a shared intelligence layer: agents that sell, support, listen, handle social and voice across the entire customer journey, turning every conversation into signal you can act on.

The team is a small, fully distributed, global team. We have built leverage into how we work, which is what lets a team this size move at the speed we do. We hire athletes. Everyone here owns real outcomes, defaults to writing over meetings, communicates with directness, and acts the moment they see something worth acting on. Low ego, high standards, fast clock.

The role involves building the intelligence layer for CX, and we're about to launch several products in quick succession. We are looking for someone whose taste the rest of the company gets measured against: someone who looks at a landing page and can't not have an opinion, who would rather kill a launch than ship something mediocre, and who has owned creative direction before, not just contributed to it.

If you need a creative director above you setting the vision, a team to delegate to on day one, or a slow, considered, one-project-at-a-time pace, this isn't that job. If you're the person other designers already defer to on taste, continue. This is a craft title. Not a headcount title. You will ship personally for the first year and set the bar for everyone who comes after.

Responsibilities include:

• Narrative and positioning across every launch - design as strategy, not decoration.
• Every artifact that goes to market: landing pages, launch video, decks, social.
• The design system, from v3 onward.
• The bar, full stop - if it ships under the Siena name, you made it or you signed off on it.

What it takes to be in the room:

• Taste, above everything, and evidence you can defend it.
• Specific, defended opinions about what's good and why.
• A track record of owning creative direction, not just contributing to it.
• Narrative thinking. Design as positioning.
• AI as a working tool, not a threat to your taste.
• Range that travels.
• A pattern of shipping in chaos, not around it.

Why this is worth it:

• Real ownership. You will own problems, not tasks, with the autonomy to solve them your way.
• Work that ships and matters. What you build reaches real consumer brands fast.
• A category we are creating. The Agent of Record is new ground, with unsolved problems and cutting-edge models.
• A team that respects your judgment. Globally distributed, async-first, low bureaucracy.
• Great salary plus equity or stock grants.
• Learning budget.
• AI-fluency by default.

Our values include curiosity, customer obsession, and taking ownership without being asked. They fix problems first and explain later. They maintain high standards while moving at startup speed, and they build real relationships with teammates because they know that's how great work gets done.

Our approach to AI involves treating it like a natural extension of themselves. They've built their own ecosystem of agents for various tasks. Everyone gets premium accounts plus a quarterly budget for new tools. At Siena, we’re looking for people who want to break boundaries, create the future, and reshape industries.

Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.