At a Glance
- Tasks: Lead content marketing for complex industrial sectors, creating engaging narratives and thought leadership.
- Company: Join Siemens Digital Industries Software, a leader in digital transformation and AI-driven solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make an impact by translating technical concepts into compelling stories that resonate with executives.
- Qualifications: 7+ years in B2B content marketing with exceptional writing skills and SEO knowledge.
The predicted salary is between 40500 - 49500 £ per year.
Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens' software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future.
Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We’re looking for someone who has built content programs that speak to these industries’ buyers. You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that drive awareness, pipeline, and product adoption. You’ll be building category-defining content: SME-driven insight pieces, research-backed reports, practitioner guides, webinars, and executive thought leadership.
To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market to make sure what we publish resonates and leads.
What You’ll Do
- Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers.
- Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors.
- Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications.
- Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey.
- Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content.
- Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales.
- Lead a scalable content framework that can support multiple technical personas.
- Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced.
SEO & Distribution
- Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms.
- Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs.
- Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums).
- Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves.
Measurement & Optimization
- Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue.
- Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority.
- A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works.
Cross-Functional Collaboration
- Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager.
- Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points.
- Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories.
What We’re Looking For
Required
- 7+ years of B2B content marketing experience, with at least 2 years.
- Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP.
- Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives.
- Strong grasp of SEO fundamentals and experience driving measurable organic growth.
- Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time.
- Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is).
Preferred
- Experience marketing to developer, practitioner, or highly technical audiences at scale.
- Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress).
- Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications).
- Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows.
Sr. Content Marketing Manager - Industrial (B2B) employer: Siemens
Siemens Mobility Limited is an exceptional employer, providing a dynamic apprenticeship programme in Chippenham that empowers high school leavers and college graduates to kickstart their careers in Business and Engineering. With a strong focus on employee development, a collaborative work culture, and access to cutting-edge resources, apprentices can expect meaningful growth opportunities while contributing to innovative projects in the mobility sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Content Marketing Manager - Industrial (B2B)
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Sr. Content Marketing Manager - Industrial (B2B)
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Siemens.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Siemens and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Sr. Content Marketing Manager - Industrial (B2B) at Siemens.
How to prepare for a job interview at Siemens
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Siemens.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Siemens. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Siemens.
