At a Glance
- Tasks: Manage and grow our social media presence, creating engaging content and campaigns.
- Company: Join Siemens Digital Industries Software, a leader in innovative technology.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and community engagement.
- Why this job: Be the voice of our brand and shape how the world sees our story.
- Qualifications: 4+ years in social media management, especially in B2B tech.
The predicted salary is between 40000 - 50000 £ per year.
Siemens Digital Industries Software is looking for a Social Media Manager who lives at the intersection of community building and engagement, brand and product storytelling, and creative content creation. You will own and grow our social presence across existing and emerging channels – including establishing net new profiles for our new AI offering. You’ll be our voice in the social sphere: building campaigns that drive awareness, fostering community engagement, and shaping how the world understands our story. To succeed in this role, you should be creative, data-driven, culturally tuned‑in, and relentlessly curious about where conversations happen and how to lead them.
What You’ll Do
- Social Media Management
- Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering.
- Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always‑on brand and product storytelling.
- Create and curate high‑performing content across formats: short‑form video, carousels, thought leadership posts, polls, live sessions, and platform‑native content.
- Partner with cross‑functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives.
- Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members.
- Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support.
- Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on‑brand way.
- Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically.
- Content Creation & Campaigns
- Develop social‑first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage.
- Support product launches with a social amplification plan: teaser campaigns, launch day content, and post‑launch community conversations.
- Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform‑native social content to extend reach and shelf life.
- Measurement & Optimization
- Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click‑through.
- Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly.
- A/B test content formats, posting cadences, captions, and creative to continually improve performance.
- Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space.
- Provide regular performance reports to marketing leadership with insights, learnings, and recommendations.
What We’re Looking For
- Required
- 4+ years of social media management experience, with at least 2 years in a B2B technology company.
- Proven track record of growing and engaging audiences on LinkedIn, X, and YouTube; experience launching profiles on new or emerging platforms.
- Exceptional writing skills, meaning you can make enterprise software sound exciting, human, and worth sharing.
- Strong understanding of platform algorithms, content formats, and best practices across major social networks.
- Demonstrated ability to translate complex technical concepts (agentic AI, machine learning, enterprise automation, knowledge graphs, etc.) into accessible, engaging social content.
- Familiarity with AI brand positioning and experience producing social content for AI products or services – you understand how to build credibility and excitement around AI capabilities with both technical and business audiences.
- Experience managing executive social media programs and ghostwriting for senior leaders.
- Hands‑on experience with social media management tools like Sprinklr, and social listening platforms.
- Data‑driven mindset with the ability to turn analytics into actionable content strategy.
- Preferred
- Background in data engineering, software development, or a technical field – or deep social experience covering this space.
- Experience marketing to both technical audiences (developers, architects) and business stakeholders (IT leaders, digital transformation executives).
- Portfolio of social campaigns that drove measurable business outcomes — pipeline, product signups, community growth.
- Familiarity with Salesforce and Marketo (or similar) for tracking social’s contribution to pipeline.
- Comfortable using AI tools to accelerate content production, ideation, and scheduling workflows.
- Experience with video production and editing for short‑form social content (Reels, Shorts, TikTok‑style formats).
Social Media Manager employer: Siemens
Siemens Mobility Limited is an exceptional employer, providing a dynamic apprenticeship programme in Chippenham that empowers high school leavers and college graduates to kickstart their careers in Business and Engineering. With a strong focus on employee development, a collaborative work culture, and access to cutting-edge resources, apprentices can expect meaningful growth opportunities while contributing to innovative projects in the mobility sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Siemens and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Siemens are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Siemens on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Siemens. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Siemens. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Siemens:Show us that you’ve done your homework! In your application, briefly mention what you admire about Siemens’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Siemens
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Siemens will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Siemens, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
