At a Glance
- Tasks: Lead content creation that captivates tech audiences and drives product awareness.
- Company: Join Mendix, a leader in low-code app development backed by Siemens.
- Benefits: Enjoy competitive pay, flexible work options, and growth opportunities.
- Other info: Collaborate in a dynamic environment with a focus on innovation.
- Why this job: Shape the future of tech storytelling and influence industry leaders.
- Qualifications: 7+ years in B2B content marketing with a knack for technical topics.
The predicted salary is between 60000 - 80000 £ per year.
Mendix is a low-code app development platform that enables you to abstract and automate every step of the application lifecycle. Mendix, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Mendix platform promotes collaboration between Business & IT teams so that an entire organization can participate in the application development process.
As a Senior Content Marketing Manager, you will lead and manage the production of content that earns the trust of developers, data engineers, platform architects, security practitioners, and executives, translating complex concepts into narratives that drive awareness, pipeline, and product adoption. You’ll be building category-defining content: technical deep dives, research-backed reports, practitioner guides, and executive briefs.
What You’ll Do
- Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments.
- Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors.
- Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications.
- Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey.
- Collaborate with subject matter experts to produce accurate, credible, practitioner-grade content.
- Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales.
- Lead a scalable content framework that can support multiple technical personas.
- Own the content repurposing motion: adapting high-performing assets across formats and channels.
SEO & Distribution
- Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization.
- Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs.
- Lead content distribution across owned and earned channels.
- Ensure content is discoverable and well-positioned across both traditional search and AI-driven search engines.
Measurement & Optimization
- Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue.
- Contribute to regular content audits; prune, update, and consolidate underperforming assets.
- A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works.
Cross-Functional Collaboration
- Serve as the content partner for product launches.
- Enable the sales team with content that maps to objection-handling moments.
- Coordinate with developer relations and community teams to amplify practitioner-generated content.
What We’re Looking For
Required
- 7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company.
- Exceptional writing and editing skills.
- Demonstrated ability to translate complex, highly technical concepts into clear, compelling narratives.
- Strong grasp of SEO fundamentals and experience driving measurable organic growth.
- Proven track record collaborating with product marketing, PMMs, and engineers.
- Familiarity with the modern data stack or cloud security landscape.
Preferred
- Background in data engineering, software development, or a technical field.
- Experience marketing to developer, practitioner, or highly technical audiences at scale.
- Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms.
- Portfolio of published technical content.
- Strongly process-oriented; comfortable both following established workflows and building new ones.
Sr. Content Marketing Manager in London employer: Siemens
Siemens Mobility Limited is an exceptional employer, providing a dynamic apprenticeship programme in Chippenham that empowers high school leavers and college graduates to kickstart their careers in Business and Engineering. With a strong focus on employee development, a collaborative work culture, and access to cutting-edge resources, apprentices can expect meaningful growth opportunities while contributing to innovative projects in the mobility sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Content Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Siemens and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Siemens are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Siemens on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Siemens. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr. Content Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Siemens. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Siemens:Show us that you’ve done your homework! In your application, briefly mention what you admire about Siemens’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Siemens
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Siemens will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Siemens, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
